Branding Archives

Importance of Accessibility in Branding and its 3 Critical Parameters

Did you know, as per the colourblindawareness.org and statistics worldwide, 8% of men and 0.5% of women have a red/green type of color vision deficiency? How many of us have thought about changing designs or colors for easy accessibility for such individuals?

In today’s visually-driven world, branding is crucial in capturing consumers’ attention and conveying the essence of a company’s product or service. However, amidst the pursuit of eye-catching designs, it is vital for brands to prioritize accessibility to ensure inclusivity for all individuals, including those with color blindness. This blog will explore the impact of color blindness on branding, delve into the significance of accessibility, and provide insights on how brands can make their visual identities more inclusive.

Understanding Color Blindness

Color blindness is a condition that affects millions of people worldwide, making it challenging to distinguish between certain colors or perceive them accurately. It is important to note that color blindness is not a complete inability to see colors but rather a deficiency in differentiating specific hues. The most common types of color blindness are red-green and blue-yellow deficiencies, which can significantly impact how individuals perceive brand visuals and messages.

Some important things to consider when we talk about color blindness. There are different types. The first one is Red-green color blindness. They are divided into 4 types – Deuteranomaly, Protanomaly, Protanopia, and Deuteranopia. Blue-yellow color blindness has 2 types – Tritanomaly and Tritanopia. The last category is Complete color blindness. If you want to test this, try out the Ishihara Chart – Color Blind Test. It detects red-green color blindness.

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Please check this for an easy understanding of accessibility tools.

What is the Importance of Accessibility in Branding?

There are 3 major things when you include accessibility in branding – Inclusivity, Enhanced User Experience, and Expanded Target Audience.

Inclusivity – Prioritize your brand inclusivity and get recognized as a unique brand. The commitment helps to ensure that their messages are accessible to individuals with color vision deficiencies. By considering the needs of color-blind individuals, brands foster a sense of belonging and create a positive brand image.

Enhanced User Experience – An accessible brand identity can improve the overall user experience. When color-blind individuals can easily navigate a website, read content, and understand visuals, it leads to a more satisfying interaction and encourages them to engage further with the brand.

Expanded Target Audience – By making branding accessible to color-blind individuals, brands tap into a broader target audience. This inclusivity can result in increased customer engagement, brand loyalty, and, ultimately, business growth.

Useful Tips for Brands to create accessible branding

Color Palette – Select an inclusive color palette for your brand. Brands should use color combinations that provide sufficient contrast and avoid relying solely on color to convey information. Tools like Color Safe and Contrast Checker can assist in evaluating color contrast ratios.
Clear Typography – Use legible fonts and ensure a proper contrast between the text and background. Avoid relying solely on color variations to differentiate text elements.
Icons and Images – Incorporate visual cues beyond color to convey information. Utilize labels, patterns, or shapes to assist understanding for color-blind individuals.
User Testing – Conduct user testing with individuals who have color blindness to gain insights and feedback. This step helps identify potential issues and refine branding elements for optimal accessibility.
Follow Monochrome Pattern – Include a single color and its hues to avoid confusion. Too many colors can lead to confusion for color-blind individuals.
Mobile Accessibility – The number of mobile users has been increasing every single day. Do consider mobile accessibility for the ease of frequent mobile users.

Additionally, browse for unique tools are plugins to enhance the readability for color-blind individuals.

In an era where inclusivity and accessibility are essential, brands must recognize the significance of considering individuals with color vision deficiencies. By adopting accessible branding practices, brands demonstrate their commitment to inclusivity, enhance user experiences, and broaden their target audience. By embracing accessibility in branding, brands take a positive step toward creating a more inclusive and empathetic world.

Branding is a lot more than a logo. It is essential to change your perspective or add new value-added services for a good branding game. It can help you stand out from the crowd. Overall, it is essential to consider several new techniques or elements that include the colors, fonts, and design elements of the voice, values, and customer interactions for effective branding. Are you new to branding? Allow us to help you, call us for a free consultation today at +91 72492 22661

3 Proven Tips To Scale Your E-commerce Brand Using Instagram

If you’re running an e-commerce business and looking to grow, Instagram is the place to be!

With over a billion users, Instagram is a hotspot for shopping and discovery. By scaling your e-commerce brand on Instagram, you can showcase your products in a visually appealing way, connect with potential customers, and boost your sales. Plus, with Instagram’s smart targeting options, you can reach the right audience for your business, driving more traffic to your website and increasing your revenue.

So, let’s take a look at proven tips to scale your e-commerce brand using Instagram:

1. Optimize Instagram Stories for your e-commerce brand

According to research, 62% of people are more interested in a brand after seeing it in an Instagram story. If you share Instagram stories consistently, it will boost your brand visibility, ultimately attracting potential customers.

Optimizing Instagram stories means taking advantage of available tools and features to create interactive content. Using features like polls, quizzes, and questions, you can directly know what your audience wants. Also, create behind-the-scenes to show your products and services in action. It will give your followers a closer look at what you have to offer.

Pro tip: Use features like the swipe-up link or “see more” tab to drive traffic to your website.

2. Invest in Instagram Marketing

By investing in Instagram Ads, you can reach a wider audience to increase your brand awareness. More importantly, you can reach your ideal customer by targeting an audience based on age, location, interests, and behaviors. All you need to do is choose the right ad format that aligns with your goal. You can choose photo, video, carousel, or story ads with high-quality visuals.

Also, don’t neglect the potential of compelling copy in your ads. Use persuasive words that make your customers interested in buying right away. In this way, you can gain valuable insights and data on ad performance to optimize future campaigns.

Pro tip: Include a call-to-action in your Instagram ad to tell users what you want them to do.

3. Champion user-generated content

User-generated content means using photos, videos, or reviews shared by your customers on Instagram to promote and grow your e-commerce business. Utilizing user-generated content will persuade your target audience to trust your brand.

You can start by running contests and creating brand hashtags for your customers to share content that gels with your brand. And don’t forget to repost user-generated content on your post or stories giving credit to the original creator.

Pro tip: You can collaborate with micro-influencers who consistently create and share content in your niche.

With these tips, you can easily upscale your e-commerce brand using Instagram. Well, Antriksh has been delivering top-notch services in company branding to businesses, both regional and global. If you need a free consultation about how our services can add value to your company. We are just a click away.

Setting Accurate Goals For Brands and 5 R’s of Resolution

“A product can be quickly outdated, but a successful brand is timeless.” – Stephen King.

Every business owner creates a brand with a particular set of goals. Goals are part of a successful business venture. Long-term goals are necessary, but analyzing every step and milestone helps to cover every aspect correctly.

Setting accurate goals helps build successful brands. Proper goal-setting depends on various factors, including establishing a suitable timeframe, setting achievable targets, and aligning goals with the business’s objectives. Several brands consider and categorize goals into three types – Process, Performance, and Outcome Goals.

Let us talk about the most important factors in setting accurate goals.

Intelligent Identification – Analyse the brand and note down the possible smart goals.

Action Plan – Plan everything before the goal execution.

Hard Work – Every goal needs the utmost effort and perseverance.

Commit to achieving goals – Commitment is essential to achieve a successful brand’s goals.

Work as per Goal Type – These can be time specific, relevant to your industry, or decision-making goals.

Any goals are easily achievable with the 5 R’s of resolutions – Results, Reasons, Reflections, Resources, and Responsibilities.

Common goals that brands take into account during branding

Raise awareness. Create a strong brand presence and reputation
Convert website visitors into potential customers or clients.
Turn visitors into potential clients.
Boost sales and revenue for the business.
Increase market share and competitive advantage.
Explore new opportunities. Identify and pursue new growth opportunities for the brand.
Launch any of your new products or service to the market.

What is OKR, and why is it essential for businesses?

Have you heard about the goal-setting framework called OKR?

OKR stands for Objectives and Key Results. It is the perfect way for brands to set their goals and measure every step of progress. Big companies like Google, LinkedIn, Twitter, Spotify, Airbnb, and Netflix use OKR. They are up to date as per market research. Intel started using OKR initially, and Google considered it around 1999. OKR works for an individual and at the professional level for brands/businesses. Plan any good strategic goal for the business with the help of OKR!

In simple terms, a goal should be measurable. To illustrate this point, let’s consider a straightforward example.

Objective – To launch an online product.

Key Results

Develop and launch season-specific products to increase traction and customer engagement.
Create enticing offers and promotions to attract and retain website visitors.
Achieve a high volume of instant orders by optimizing website user experience and marketing efforts.
Secure positive customer feedback and reviews to build brand reputation and encourage repeat business.

Brands often prioritize these goals. Everyone works toward a common goal in their own way. To stay on track and measure the overall progress, maintain a document or sheet. It helps to analyze or re-work accordingly.

This article covers various topics related to branding and social media management. What matters most is finding the strategies and tactics that work best for you and your business. Devise and use a plan for your accurate goals. Follow your brand niche, read articles, stay updated with the latest trends, including systematic revision, work smart, and avoid the same mistakes. Most importantly, achieve success with a proper methodology.

For more branding tips and insights, follow us. If you need a dedicated team to help analyze and develop practical strategic goals for your brand, consider contacting Antriksh. Antriksh has been delivering top-notch services in business branding to regional and global businesses. We can help your company succeed in today’s competitive market. Visit our website to learn more about a free consultation and how our services can add value to your business.

4 Ways by which Advertisements can Positively Benefit from Festivals

After a heavy downpour of rain in the early monsoon months of June and July, August brings a fresh tone of vibrant energy as it marks the beginning of the festive season. Indians, in particular, and festivals are a match made in heaven. Emotions are at an all-time high during the festive season and it is the right time for brands and companies alike to put their best foot (read advertisement!) forward.

Given the country’s rich heritage and culture, there are numerous occasions for celebration since the demographic is so diversified. It is during the festive season that we witness brands putting out creative advertisements to capitalize on the emotion-driven economy and have more customers on board.

This synergy of festivals and advertising has been around for ages. We’ll walk you through how brands can effectively position their advertisement campaigns to make the most out of the festive season.

1. Culture-centric society

India, as we all know and are proud of, is known for its diversity. So much so that a local dialect changes every 20 Kms. In fact, one can also witness people of various ethnicities and social backgrounds residing together. Naturally, there is an evident amalgamation of culture which translates into every celebratory occasion. It doesn’t really matter what background you come from, you’ll end up celebrating and sending warm wishes at every single festival.

Festivals unite people of various cultures. For brands, it is an opportunity to build awareness and recognition across cultures and societies. Hence, advertisement campaigns designed around festivals prove to be more successful in promoting your product/service.

2. Timing is important for advertisements

Have you ever noticed how advertisements for Moti soap only appear during the Diwali season and not otherwise? The product is pertinent to the Diwali rituals and its usage during this time is at its peak. Similarly, you’ll also find Cadbury Celebrations‘ advertisements during Raksha Bandhan and Diwali.

Festivals like Akshay Tritiya are culturally considered auspicious occasions to purchase gold. It is no surprise that you will witness some jewelry company advertising their unique design for gold coins during this time frame.

It is imperative for a brand to recognize the resonance of a festival with its product/service in order to increase the potential of market penetration. Once your brand becomes synonymous with a festival, sales will increase exponentially during that time frame.

3. Large internet user base

After Jio revolutionized the internet space in the country, the internet user base has risen significantly courtesy of the affordable internet plans offered by the telecom companies. India is ranked fifth out of 233 countries in terms of providing the cheapest mobile data to users. According to the survey report ‘The Worldwide Mobile Data Pricing 2022,’ India ranks in the top five with the average cost of 1GB of mobile data at $0.17, as much of India’s population relies on mobile data to get online.

Traditional advertisements have taken a back seat primarily because of the prominence of the internet. Thus, online advertisements, especially during festivals, make more sense in terms of reaching out to your audience. Almost every app on your phone displays product advertisements. When your online feed is full of such advertisements, you are bound to click on those – be it out of curiosity or need.

4. Shift towards online purchases

The festive season is often the time to splurge. It is customarily the time when most people look to make major purchases because the time is considered auspicious. Since most of us are actively engaged in online shopping these days, we often come across big deals and discounts during the festive season.

Brands know that you have the capital to make big purchases during the festivals. For them, it is about striking the iron while it is hot. Running advertisements and promotional campaigns whilst offering lucrative discounts is a pivotal move for any brand during the festive season. For starters, you are onboarding customers at a lower price point which makes it easier for the customer to try out your product/service. Once the customer develops a taste for it, orders will come in irrespective of the discounts because you’ve managed to satisfy a purpose with your product/service.

Marketplaces like Flipkart and Amazon have encashed the festive season discounts to a point where people exclusively wait for such offers to buy what they need and want. In a way, you are building brand loyalty through the combined effort of festival advertisement and discounts.

To summarise, festivals affect advertising on a positive note. It creates a window for brands to mark their presence and build a strong brand identity. All you have to do is tailor your storytelling to the festival that has the most synergy with your brand. That is precisely how you’ll end up with more traffic and lead generation for your business. Antriksh Global can help you create alluring advertisements and boost your sales. Reach out to us for a free brand consultation.

1. Canva

A unique graphic design platform widely used for content creation. Canva is undoubtedly one of the best editing apps. It’s a user-friendly interface, and intuitive features allow you to create a wide variety of visually appealing presentations and graphical content. What sets Canva apart is its extensive selection of templates, designs, and fonts, allowing you to create customized content that truly stands out.

For beginners, Canva offers an array of free templates. And for those who need help with creatives and designing, Canva offers a free design school to help you get started. With their helpful tutorials and tips, you can learn design basics and quickly create stunning visuals.

2. Grammarly

Grammarly is a writing assistant that helps with grammar, spelling, and punctuation, ensuring your content is error-free and professional. It is a valuable tool to enhance your writing skills. There are certain limitations to the free version, but if you need help with this tool, upgrade to the paid version.

Grammarly can help users write more efficiently by catching errors and making suggestions in real time, allowing them to focus on the content of their writing.
Overall, Grammarly can be a helpful tool for anyone to improve their writing skills, whether they are writing emails, reports, essays, or other types of documents. It is a perfect tool for content creation.

3. Preview

Instagram can be an intimidating platform. Plan your Instagram feed effortlessly with the Preview app. Use it to publish through your desktop/phone. While the free version of Preview has certain limitations regarding features, it can still be an excellent option for users who are just starting or want to avoid investing in a paid tool.

However, the paid version of Preview offers even more features and capabilities for those who want to take their social media game to the next level. Overall, if you’re looking to improve your Instagram feed and make it stand out in a crowded platform, Preview can be a handy tool.

4. Make a Meme

Using memes on social media is a great way to add humor and personality to your brand or online persona. Memes are often highly shareable and can help you reach a wider audience. Using Make a Meme to create custom memes, you can easily incorporate humor into your social media strategy and keep your followers engaged and entertained. It is an excellent tool for creating custom memes that will help you add some personality to your online presence.

5. InShot

In a world full of reels, using an easy app to edit raw videos is essential. InShot is the best video editing app that allows a beginner to use it effortlessly for video content creation. Get your hands on this helpful app to make impactful reels. It is a free app. However certain things have to be purchased. Like other apps, try the free version and invest in the premium version for added benefits.

Bonus Apps for Content Creation

The content creation process continues beyond the above apps. Other interesting and essential apps will help ease the process of being a solopreneur.

Google Docs are the best way to draft emails or write a content piece to maintain the content series.
Similarly, Trello is used to manage any project or simplify tasks. It follows the Kanban-Based Project Management System.
Typeform to get feedback for your product or services.
Stripe to collect payments.
MailChimp is one of the best email marketing tools.
Xara is a cutting-edge visual communication platform that helps brands efficiently produce a wide range of content in minutes, catering to their diverse communication needs.
Build landing pages with Unbounce.
Evernote to take all the notes and essential pointers.

We would love to hear about your go-to tools or apps that benefited you during your initial days of content creation. Be sure to follow us for more informative articles. Are you interested in receiving a free consultation on how Antriksh’s social media packages can enhance your company’s value? We’re only a click away!

5 Creative Benefits of Product Photography

Product photography is a necessary factor for any business that sells products online. In e-commerce, customers rely on product images to make purchase decisions. Hence, the quality of the product images can increase or decrease the success of your business. Have you ever wondered how every picture or e-commerce website looks so effortless and flawless? Well, it’s a no-brainer that a professional team of photographers does this.

Product photography has expanded beyond the confines of the digital world. It’s not just limited to showcasing products online anymore. Brands now utilize product photos in offline spaces, such as photo frames in physical stores, or incorporate them into magazine photo shoots. The versatility of product photography has allowed businesses to showcase their products in various mediums and increase brand exposure to a broader audience.

Investing in professional product photography is essential for several reasons, and in this blog, we will discuss why it should be a top priority for your business. Keep reading to transform your perspective in a better way on professional photography.

1.Level up your Product Photography

Did you know that professional product photography can significantly enhance the appearance of your products? A professional photographer can bring out the best features of your products through their skills, experience, and equipment. They can manipulate lighting, shadows, and other elements to make your products look more appealing, attracting more customers and increasing sales.

2. Establish your brand identity

Professional product photography can help you establish a unique brand identity. Working with a professional photographer creates a consistent look and feel for your product images. They often have well-planned product themes for your brand or series of products. It can help you build a brand image that is easily recognizable and differentiated from competitors. Consistency in your product images can also help build customer trust and credibility.

3.Time-Saving

Professional product photography can help you save time and money. It may seem like an additional expense, but investing in a professional photographer or a team of experts can save you money in the long run. Professional product images can last for years, and you can reuse them across various marketing platforms, such as social media, advertising, and print materials. A professional photographer can save you time and effort in setting up your product photography studio, buying equipment, and learning photography skills. The value-added information by a skilled photographer will help you with your future shoots.

4.Makes your SEO game strong

Including images can contribute to your SEO score, so it may be beneficial to incorporate them into your content. It is one of the parameters that add to your SEO score. Professional product photography can improve your search engine optimization (SEO). Search engines like Google prioritize high-quality images in their search results. Professional product images can improve your product’s visibility in search engine results pages (SERPs), increasing website traffic and sales.

5.Unique brand identity

Professional product photography can help you stand out. High-quality product images can differentiate your brand from competitors in an overcrowded online marketplace. It can lead to higher customer engagement and conversion rates, ultimately increasing revenue. Adding watermarks to images can enhance the uniqueness of your brand.

In conclusion, investing in professional product photography can provide numerous benefits for your business. It can enhance the appearance of your products, establish a unique brand identity, save you time and money, improve your SEO efforts, and help you stand out from the competition. To take your business to the next level with powerful product shots, consider Antriksh for your product photography needs. Call us at 7249222661 or send a mail to contact@antrikshglobal.com to know more.

Incorporate Storytelling in your Design with these 3 Powerful Tricks!

Brand is the story. Design is the storytelling.- Susan Sellers

Storytelling, in design, is all about emotions. If your design successfully elicits feelings of happiness, sadness, or disgust, the story has been effectively told. For example, if you sell eco-friendly products. Then you can display visuals of endangered animals or polluted oceans to evoke feelings of guilt and encourage your users to take action.

And to further understand your customer’s wants and needs. Keep reading this blog to explore the most effective way of storytelling into the design.

Well, first off, can you think of a story without a character? A character adds interest and mystery to your design. You can display characters in brand mascot style to represent your brand. It becomes easier for the viewers to recognize your brand. This, in turn, makes your marketing more appealing to customers.

Now, how it works?

1. Choosing the right mascot for your story

All you need to do is pick a character that aligns with your brand. It can be a human, object, or animal mascot.

Choose a human mascot if you want to promote yourself as a person.
If you are selling a product or providing a service, then go for the Object mascots.
And opt for animal characters if you want to link visuals of mascots with your brand values.

2. Design the personality

Now, design the personality of your brand. For instance, the mascot of a kid’s cereal brand could be a fun, colorful character that appeals to young children. While for a pet brand, you can choose an approachable and friendly character.
So, this is how you can ace storytelling in design. And if you want to look deeper into brand mascots, then here are a few examples:

Mickey Mouse by The Walt Disney Company

Mickey Mouse is one of the oldest and most popular brand mascots. It represents the Walt Disney Company and is loved by people of all ages.

Julio Pringles by Pringles

Julio Pringles have a chip-shaped head. It implies all chips are equally sized, and the mustache gives a mature vibe.

Colonel Sanders by KFC

The KFC mascot design resembles its founder- Colonel Sanders. The smiling face with glasses exudes vast chef experience making it a smart choice for the brand.

3. Synergise the story with the design

It is not easy to make your customers happy. And more tough is to keep your brand memorable. However, the Brand Mascot way is a solid tactic to captivate your audience. Keep in mind the following action steps to take for optimizing mascots in your story design:

Create a brand mascot that sounds like a genuine character to humanize your story.
Keep your character consistent in terms of behavior and looks across your website and social media channels.
A brand mascot has the potential to bond emotionally with your users. So, use it to your advantage to express your brand values and messaging.

And if you want to simplify the process, take professional help to ensure quality work. Contact Antriksh for personalized design solutions for your business.
We are currently offering a limited-period discount on our branding packages. Check out our website or send a mail to contact@antrikshglobal.com to know more.

3 Reasons Why A Google Business Profile is Important

“Amplify your business with a good Google business profile” is common. As a business owner, following every new trend in the market cannot be very comforting. Launching a brand offline could be tiresome, but have you ever considered the online existence? Well, it is equally essential for a brand to have an excellent virtual presence. Google offers an easy way to launch and advertise your business online.

Let us simplify the process for you all through this blog post. From a branding perspective, ranking high or gaining online visibility is crucial. Have you heard about Google Business Profile? It was formerly known as Google My Business – A free tool that allows businesses and organizations to manage their online information. They can manage working hours, location, and contact information.

Google Business Listing could have an actual storefront business or a service-based business. It helps a business owner understand and check insights, reviews, organic views/traffic, etc. Creating a Google Business Profile is easy and only takes a few minutes. Plus, it gives you control over how your business appears on Google Search and Maps. So if you haven’t already, create your Google Business Profile today! Let’s check 3 fundamental reasons to create or have a Google Business Profile.

1. Create a Google Business Profile for Free Advertising

Any business owner can do free advertising with the help of a Google Business Profile. Anyone can create a listing and add the necessary information. These details are live on the Google search page and Maps (if location-based). Later on, the rightful owner can claim the listing with the phone number and email address. The owner can easily add/update the business offerings, locations, photos, offers, or working hours. Google Business Profile’s dashboard feature is used to check the business insights and track the visitors’ clicks on the business.

2. Score and Rank with Reviews

Customer views or reviews are essential for a brand to thrive in the market. Use the space to engage in every review posted by any user. Every type of review is like a new learning experience. Take negative reviews as constructive feedback and work on it. Use positive reviews to gain more audience and get inspired to give the same compelling quality or experience.

3. Appear on Google Maps

Location-based businesses often recommend Google Business Listing. It usually appears in local pack search results with the location name. The most commonly used term is ‘close or near my area,’ ‘where to shop,’ where to eat, where to buy, and many other things. The business owner can easily handle the Google listing through search or Google Maps. For the best SEO strategy, include relevant and semantic keywords in the business description or details page.

Benefits of an optimized Google Business Profile

A well-optimized listing has a larger audience. Customers often review and post valuable feedback. Reviews add value to a listing. Many new users read these reviews and use the services. Similarly, it helps the listing improve the Google Ranking of the business.
Serving neighborhood locations in a listing helps to draw attention from nearby locations and boost sales. In the case of location-based businesses, users can navigate them with ease.
Users or owners can add photos/videos to the profile. Pictures often posted by the owner can include offers. These help to boost engagement.
See insights from the dashboard and gauge the progress. Learn and modify your strategies accordingly.
The well-optimized profile should have special attributes as per business type. For example – Restaurants have wheelchair-accessible, cards-only menus and other features.
The best way to keep the audience engaged is to add accurate working hours and timings. Wrong timings could be a turnoff for the business!

In addition to a Google Business Profile, a website could do wonders for your brand. A potential visitor might want to know more about your offering or services. Only a proper and detailed website could help them make a decision.

Google Business Profile does wonders in several ways – Read the statistics here to learn more.

Call us today to book a free consultation. We can help you set up your Google page, a website, and a free consultation about your branding journey. Allow the expert professionals at Antriksh to simplify your website design process.

Want to Make an Impactful Advertisement? 7 Essentials To Make The Best There Is!

Renowned American industrialist Henry Ford once said, “Stopping advertising to save money is like stopping your watch to save time.” An advertisement for a product or a service is as vital as the product itself. An advertisement ensures that your product or service reaches people, but a good advertisement ensures that it penetrates people’s minds and compels them to purchase it.

Since advertisements are the most impactful things to increase a product’s reach, let’s understand a few key points that make them the right one for your audience:

1. Know your audience:

Once a wise man said, “If everyone is your audience, then no one is your audience. Hence, the first key point is finding your target audience itself. Several products launched are related to a specific age and term of clients. For example, baby products should only be seen by parents who had babies recently. So, any newly launched baby product should only catch the attention of such parents. Other audiences don’t specifically play a role in this product. Thus, knowing your audience is crucial while creating an advertisement.

2. Selecting the right platform for advertisement:

This point is about building the right connection with your target audience. Choosing a social media platform for your advertisement depends entirely upon the audience that you address. For example, a B2C product can be advertised on social media platforms; however, a B2B product needs advertising in business circles or on platforms that involve B2B clients. Also, promoting a product on search engine ads is another viable option to increase the number of customers viewing your product.

3. Decide on a budget:

In advertising, you gain profits only when you spend.

However, knowing how much to spend is highly crucial. It’s like they say, ‘know your limits before spending.’ A final budget is necessary since it provides a breakdown of how much money can be spent on particular activities in an advertisement.
You also get an accurate outline of all the expenses involved in making an ad. What’s more, ROI can be calculated based on your budget. This shall further provide a clear vision for creating an advertisement.

4. Finalizing crucial pointers:

Incorporating all crucial points certifies that a product is known to your potential customers. For example, incorporating product usage and its user benefits in an advertisement resonates in its sales graph. Also, adding points like what differentiates your product from your competitors will add brownie points to the advertisement. To summarize, if you’re advertising a water bottle, it should contain details of the bottle as well as the water inside it.

5. Use of Testimonials:

What is the best way to explain a concept to anyone? By transforming it into a story. Now, simply blend in some real-life incidents in this story. This certainly increases the interest of the listener. That’s right, leveraging feedback from your past customers in an advertisement is the best way to gain more clients.

Testimonials help to build trust of your potential clients. Since they are direct responses, customers believe them. It’s like Seth Godin says, ‘Word of mouth marketing is the best marketing,’ and testimonials are the most credible way of doing it.

6. Incorporating exciting graphics:

Though some people like to read, a majority of the global population loves visuals. In all sense, reading can be a boring activity if there are no visuals involved.

For example, adding simple text in the background about your product doesn’t make it appealing to the audience. Instead, having a quirky image or even attractive colors in the background makes an image or an advertisement far more appealing. These images can be downloaded from free-cost graphic websites, or you can simply create them.

All in all, having good graphics attracts a client’s attention and increases the chances of people buying it.

7. Call to action:

A CTA button is by far the most crucial element in any advertisement because what is the use of an advertisement if the advertiser doesn’t call a customer to visit the product website or placement?

This is why any Advertisement needs a call-to-action (CTA) that gives information to customers about the next step. The CTA can be as simple as ‘click here to know more’ or ‘Contact us for more info.’

To summarize, various factors play a crucial role in making the right ad. However, including the minute details and benefits of a product, targeting the right audience, choosing the right platform, and incorporating a few testimonials might attract the right clients for you.

Want the right direction and a perfect blend of all the aforementioned points in your product ad? Get in touch with Antriksh for a free demo ad of your product. Moreover, we also offer free brand consultations. Reach out to us for an exciting New Year Offer!

3 Unique Ways Through Which Videos Can Increase Your Sales by 28%

Do you need help increasing your business sales? Have you ever considered using videos to build your online presence and increase sales? What if we tell you that you can increase your online presence, engagement, and sales by up to 28% using videos? Contact Antriksh today to create stunning videos for your brand. We also offer FREE Brand Analysis and Consultation.

If you’re looking for ways to increase your sales, video marketing is one avenue you may want to explore. A well-executed video marketing campaign can help you reach a larger audience and help you boost business sales.

What are the benefits of having videos for your business?

Showcase your unique brand identity.
It helps you reach a larger audience.
Builds trust.
Videos have an indirect effect on sales.

A well-planned marketing strategy helps to attract potential clients. This is where an inbound marketing strategy works well for videos. These stages are simple – Attract the user and convert them into leads/visitors. Convert these into leads with sales to clients and loyal customers who further promote the brands. Let us simplify the above process for you.

A powerful video could attract people and help them notice your brand.
They find the information in the video helpful. It helps them recognize your brand and content as engaging and will help them convert into leads.
The leads turn into sales clients. Later on, the clients have a sense of customer satisfaction and loyalty.
The most important and final step is the loyal customers to go ahead and promote your brand. This also means the video will be shared with an ample audience.

This is how people start noticing your brand and engaging with it more due to videos, ultimately leading to more conversions and an inflow of leads. Overall, the success ratio to yield with inbound marketing is higher than with traditional or outbound marketing strategies.

There are multiple ways to increase sales with videos. We have compiled the three most effective methods to increase your sales by 28%. The percentage is based on our past and current client base. Video usage has around a 20 to 30% increase in outreach, sales, and awareness. So it is the average percentage that we have taken into consideration.

1. Use video to introduce your company, product, or service

First and foremost, introduce your company—for example:- A new hair serum launch. The buyer will always watch a detailed blog/video to understand the benefits of the hair serum. A video is a perfect medium for providing this information in an engaging and visually appealing way. In this case, the video should cover things like the right quantity, usage, bonus tips, and the final outcome of using it on your hair. Video is a powerful tool to increase sales, letting customers better understand your business offering.

2. Use video to showcase customer testimonials

Nothing is more persuasive than a satisfied customer. A video featuring testimonials from happy customers can effectively convince prospects to try your product or service. These testimonials help to raise the bar even higher among a typical audience or average viewer.

3. Use video to plan seasonal campaigns

Planning a seasonal campaign is quite easy. Simplify your special offers during the season. These can be with unique offers every month or during the holiday season. If you have a limited-time offer or a special sale, promote it with a video. This will create a sense of urgency that can prompt viewers to take action before it’s too late. These videos can even do wonders for you if posted during the holiday season. Similarly, they can be used to promote your online offerings like eBooks or course enrollment.

These simple tips will help broaden your business and increase sales through videos.

Here are a few things to remember while creating a video for your business.

Preparing well in advance! Go ahead with proper well-planned content, ideas and script, format, and good production quality.
Share them with your friends or family. This will make you understand what people like and dislike. Once this is clear, work on the style or ideas.
Get feedback from people who fall under your customer persona category as they help to give more helpful feedback.
Keep the user’s perspective in mind. Be empathetic!
A video should have a good beginning hook; your initial 3 to 5 secs are important.
Leave a good CTA at the end of the video.
Keep a minimalist approach! Simplify your video for anyone to view.

Did you also know that landing page videos often increase average page conversion rates by 86%?

Discover additional strategies like these through our other blogs. If you like what you read, do share it with your friends. And if you need help boosting your sales, contact us to book a session. We at Antriksh are here to help you and make things simple for your brand. Call 7249222661 or mail contact@antrikshglobal.com