Brand is the story. Design is the storytelling.- Susan Sellers
Storytelling, in design, is all about emotions. If your design successfully elicits feelings of happiness, sadness, or disgust, the story has been effectively told. For example, if you sell eco-friendly products. Then you can display visuals of endangered animals or polluted oceans to evoke feelings of guilt and encourage your users to take action.
And to further understand your customer’s wants and needs. Keep reading this blog to explore the most effective way of storytelling into the design.
Well, first off, can you think of a story without a character? A character adds interest and mystery to your design. You can display characters in brand mascot style to represent your brand. It becomes easier for the viewers to recognize your brand. This, in turn, makes your marketing more appealing to customers.
Now, how it works?
1. Choosing the right mascot for your story
All you need to do is pick a character that aligns with your brand. It can be a human, object, or animal mascot.
- Choose a human mascot if you want to promote yourself as a person.
- If you are selling a product or providing a service, then go for the Object mascots.
- And opt for animal characters if you want to link visuals of mascots with your brand values.
2. Design the personality
Now, design the personality of your brand. For instance, the mascot of a kid’s cereal brand could be a fun, colorful character that appeals to young children. While for a pet brand, you can choose an approachable and friendly character.
So, this is how you can ace storytelling in design. And if you want to look deeper into brand mascots, then here are a few examples:
Mickey Mouse by The Walt Disney Company
Mickey Mouse is one of the oldest and most popular brand mascots. It represents the Walt Disney Company and is loved by people of all ages.
Julio Pringles by Pringles
Julio Pringles have a chip-shaped head. It implies all chips are equally sized, and the mustache gives a mature vibe.
Colonel Sanders by KFC
The KFC mascot design resembles its founder- Colonel Sanders. The smiling face with glasses exudes vast chef experience making it a smart choice for the brand.
3. Synergise the story with the design
It is not easy to make your customers happy. And more tough is to keep your brand memorable. However, the Brand Mascot way is a solid tactic to captivate your audience. Keep in mind the following action steps to take for optimizing mascots in your story design:
- Create a brand mascot that sounds like a genuine character to humanize your story.
- Keep your character consistent in terms of behavior and looks across your website and social media channels.
- A brand mascot has the potential to bond emotionally with your users. So, use it to your advantage to express your brand values and messaging.
And if you want to simplify the process, take professional help to ensure quality work. Contact Antriksh for personalized design solutions for your business.
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