Branding is the process of creating a unique identity for your business that sets the tone of how you will be seen, interpreted and perceived by your prospects, customers, employees, general public; basically all stakeholders out there who will come in touch with your brand.
It represents the clear idea and values your business stands for.
It is the messaging, voice and vibe that your business represents.
It is how you approach the process of hiring, onboarding and further relationship-deepening with employees.
It is the way your brand’s visual collaterals look, sound, read and feel like.
It is the detailed mapping of the customer touchpoints and how each stage will be dealt with.