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6 Easy Ways By Which A Website Helps Your Business

Businesses worldwide have been pivoting towards a digital approach for quite some time now. An authentic business, these days, has some sort of a digital footprint. A website is a rudimentary part of the digital presence and is a vital cog in gaining momentum in the highly revolutionised digital world.

A brand’s web-site is a part of its identity, as it encompasses the brand style. Does that mean every business should have a website? Long story short, it isn’t a compulsion. But it is much more profitable to have one. Here’s why:

1. A Website Makes your Business look more legitimate and professional

Want to get an added edge in the business world? Making a web-site is the way to go! Customers are more likely to put their trust into credible businesses with certain certifications and a sense of validity than those without. Websites add this sense of validity to your business. Consider it as an online identity card for your business.

2. Creates a good impression on the Consumer

Having an attractive web-site draws the attention of many consumers and compels them to use your products and services. Satisfied customers and eager prospects are more likely to recommend your products or services to others which in turn helps spread the popularity of your business.

Moreover, enabling a seamless UI and UX design goes a long way. You’d want your customers to explore your offerings with utmost ease to have better lead conversion.

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3. Easily accessible

In today’s rapidly changing, easily accessible world, everything is available at the consumer’s fingertips. Research shows that most customers purchase products and services online even before visiting the store in person or rather would like to explore your service & product details online before contacting a business. Another important application of your web-site is social media marketing. Linking your Facebook ads or your Instagram page to your websites helps drive a lot of traffic to your web-site and helps boost its popularity.

This also allows the user to explore all your online assets to better understand your product/service and check out your business journey.

4. Relatively affordable

Although slightly expensive to build in the beginning, websites give you a good return on your investment. In comparison to ads and social media, websites are more reliable. Once you’ve listed out all your core offerings, you won’t need to update it as frequently as your social media posts. This saves a lot of time and we all know the time value of money! They also create a sense of engagement and are easier to access than any other platform.

5. Helps in customer engagement

Business is not just about selling your products and services but also about communicating your goals, visions and purposes to your customer base. To do so, having a website is crucial. Research shows that 60% of the customers will interact with a business through its website if rightly built and maintained.

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6. Gives customers access to information, help and customer service

Having an easily accessible web-site with all the relevant information makes things much easier for customers. With the help of a website, customers can also have easy access to help, and customer service thereby improving your ratings in the long run through web-site automation.

Although having a web-site gives your business an added edge, it is not advisable to create one in certain cases. In case you are just starting and are an early stage creator or a small business, it is a good idea to get some initial traction for your business through some solid groundwork and word-of-mouth before investing in a website.

Need help creating a website? We are here to help! Simply drop us a mail at contact@antrikshglobal.com or visit our website to get in touch with us.

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4 useful tips for the best logo design (FREE tool reveals inside!)

What comes to your mind when I say, Nike? Are you visualizing a lone swoosh mark? 

Well, that’s the essence of a successful logo to make you quickly recall it. 

Besides, recognizing a powerful logo makes customers feel more optimistic about any brand. That means tapping into viewers’ minds and giving them a reason to remember can get your brand more eyeballs.

Here are the top no-brainer reasons why you need a solid logo design for your business-

  • It grabs attention
  • Fosters your brand loyalty
  • It makes your business stand out from the competition. 

While designing a logo it is crucial for your brand, to build a winning strategy and that can be challenging. It demands deep research, creativity, and an understanding of what works.

You can spend days and weeks coming up with a good logo. But if you are eager to learn the nitty-gritty of logo designing and design your brand’s logo, this blog will offer a deep dive into the concept.

Designing a good logo

Designing a logo means creating the best visual brand mark for your company. A decent logo is distinctive, practical, and simple in form. Let’s break down what makes a good logo for your brand-

  • Unique design– Choose a design that displays your brand’s style and personality. You need a logo that doesn’t blend in with the crowd, leaving a lasting impression in people’s minds.
  • Logo color– Color is the perfect trigger for your target audience. Ask yourself how the color palette and fonts will match your brand story.
  • Readability– Your logo has a few seconds to make it memorable. Make sure your logo design is simple and practically looks appealing on your website, social media channels, or the Metaverse. 

According to stats, it takes 400 milliseconds for the brain to form an opinion about your logo. That’s why simplicity in your logo design is non-negotiable to make it responsive. You can read more about how your brain processes logos here.

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Impactful Logo designs

Now, let’s look at the most impactful types of logo design for your business-

  • Abstract logos-

An abstract logo is a type of pictorial logo that uses graphics to convey the core messaging of your brand. It works best in a highly competitive market when you want to stand out. Famous brands using this design strategy are:

ABSTRACT LOGOS

  • Combination logos- 

You don’t need to limit yourself to a specific style when it comes to a logo design for your brand. A combination style is quite popular in logo design, clubbing text and icons in a single logo. Big brands using combination logos are: 

COMBINATION LOGOS

 

  • In motion logos- 

In motion, logos are moving designs allowing the companies to maximize the clarity and memorability of their branding. It lets the audience take in the details of the design, and works best for virtual platforms. For instance:

IN MOTION LOGOS

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  • Monogram logos (or letter marks)

 Monogram logos consist of letters, usually brand initials for the identification purposes of your brand. For instance, how much easier it is to say and recall IBM versus International Business Machines. Other examples are:

-NASA

-Gucci

-H&M

  • Wordmark logos-

Wordmark logos focus on your brand’s name alone. Your business name should be catchy and clubbed with solid typography to make your brand logo memorable. If you are a new business, this type of logo is for you to get your name out there. Popular examples include:

-Google

-Cadbury

-Volvo

  • Pictorial logos-

Pictorial logos are graphic-based logos that contains only an image. It can be a tricky logo type for new companies because it demands strong brand recognition. A few famous examples are:

-Apple

-Twitter

-Starbucks

Here’s how you can optimize pictorial logos in different ways:

  • By using an illustrated character
    • Mascot logo – Mascot logos consist of colorful cartoonish characters. You can use this logo type to create your very own spokescharacter. Your brand can provide an amazing user experience, especially for young children and families. Popular examples are:

-Mickey Mouse | The Walt Disney Company

-Julio Pringles | Pringles

-Colonel Sanders | KFC

  • By enticing a classic old-school vibe to your brand
    • Emblem logos – Emblem logos give your business a classic or vintage look. This type of logo design is detail-oriented, less versatile, and for large-scale companies. A few examples of Emblem logos are: 

-NFL

-Warner Brothers

-Manchester United

Color Psychology

Well, colors have been proven to raise emotional triggers in buying decisions of viewers. So next, you should focus on understanding color psychology with three pro tips given below-

Bright colors reflect energy, happiness, and passion. On the flip side, black and white elicit sophistication and maturity. All you need to do is understand the right colors for your brand. Here we bring a list of different logo colors so you can design the perfect color palette for your brand:

  • Yellow logos – You can pick this color to exude happiness, youthful energy, and affordable pricing. But beware it doesn’t align with mature and luxury brands.
  • Red logos – If your brand stands for passion, intensity, and aggression, then red is your go-to color.  According to color psychology, red logos are bold and can make a statement for your brand. 
  • Green logos – If your brand comes under the health and financial sector, then think green. But, this color goes well with any brand because it is linked with strong cultural associations, harmony, and calming effect. 
  • Blue logos – Do you know Blue is the most used color in brands? It is also a universal color that exudes trust and calmness. It is used by all kinds of brands including finance, education, sports, etc.
  • Purple logos – If you want to come out as the alpha luxury brand, then Purple can fulfill your goal to stand out among the competition. Many designers also consider it the color of the future, portraying mystery, art, and change.
  • Black logos – If you want your brand to look modern, chic, and sophisticated, then go for black. Psychologically, this color creates seriousness while exuding authority and durability. 
  • White logos – White-colored logos will help your brand to create a perception of purity among the audience. Your brand logo will have a positive connotation creating an aura of cleanliness to communicate goodness and equality. 

Brand Personality 

So, create a color palette according to your brand personality.

Also, MIT researchers have found that the psychology of color isn’t universal. So keep the cultural context in mind.

Then, run color tests with your audience to figure out what works best for your brand and then be consistent with it. A few tools you can use to put your logo to the test are mentioned below-

  1. Check my colors:

It is an easy-to-use web-based tool to: check the background and foreground colors of your website. It provided you with a tabular report regarding all the elements. 

  1. Logo Lab: 

This free tool rates your logo on 10 key factors like recognizability, scalability, balance, etc  It lets you see the logo as an app icon and also summarizes whether your logo design is perfect or it needs some changes. 

  1. Color Shark:

If you are looking for a tool to foresee color contrast accessibility and test your design, Color Shark is best in the picture. If your brand colors don’t feel right, it automatically finds the closest accessible colors. 

Other than tools, you can go for the organic logo color testing method and which is simply to ask your audience. All you have to do is select 3 brand colors and ask the viewers to vote for their favorite color. 

So, this is how you can make logo design work well for your brand. And, if you need assistance with logo designing or complete branding consultancy, visit Antriksh’s Website to book a free consultation.

6 ways to make your small business popular

Larger corporations often get the best of the clients and small business owners frequently have to work twice as hard to get their brand in front of a larger audience. However, this does not mean the small business owners can’t withstand the competition and build their own brand. 

Brand awareness measures how well your target audience recognises and is familiar with your brand. Creating brand awareness is beneficial when marketing and promoting your company and products, especially in the early stages of a business when the scale of operations is small.

1. Social Media and SEO for Small Business

You must socialise in order to create strong brand awareness. Social media platforms allow you to do so with absolute ease. 

However, simply posting content on social media platforms on a regular basis does not help. It is natural for the user to skip and scroll through this content if it is repetitive and doesn’t evoke much interest.

The trajectory of your brand awareness depends on the uniqueness of your content strategy to engage with your audience. 

Another way to increase the outreach of your business is by making your content SEO-friendly. If you are using blogs as a medium to engage with your audience, SEO comes in handy since blogs are ranked over time by how search engine-friendly they are over the quality of the blog. Checkout the social media handles for VKT, one of the small businesses that we handle.

2. Customer centricity

People place a high value on excellent customer service. If a product or service fails, it is critical to respond quickly and with a customer-focused response aimed at improving the user experience. It is imperative to maintain a friendly, consistent, and clear tone while interacting with the customers.

If a customer consistently shares content or writes positive reviews for your small business, reward them with a free product, a huge discount on some of your best offerings or even a nice note works well. Positive reviews will gradually but steadily flood the internet, increasing your visibility and ratings. 

3. Promotional products and influencer marketing

Chewing gum made William Wrigley Jr. one of the wealthiest men in America in the twentieth century. Wrigley began his career as a soap salesman. He offered store owners free cans of baking powder to stock his products. Wrigley switched to baking powder when it became a hit and included free packs of chewing gum as a promotion.

Later on, chewing gum became a huge hit and Wrigley pivoted to chewing gum as the main product. What was once a promotional product, went on to become a crowd favourite and changed the business for good. Promotional products have the potential to improve your brand awareness. Couple that up with influencer marketing and you have a perfect brand awareness combo. 

One of India’s well known lifestyle brands in recent times, Boat, used influencer marketing to take huge strides in a small amount of time. You too can use it for your small business to improve the outreach and brand awareness. 

4. Build a local network and collaborate with other businesses

By being active in your own city or community, you can quickly spread the word about a business. For example, if a local event is being held, you can sign up for a booth. If possible, consider sponsoring or hosting a local event to increase brand visibility in your community. This is also an excellent way to gain local press coverage, which increases your chances of being discovered online by a local audience.

Collaborating with another business is also a great way to increase your brand awareness. Cross-promotion allows you to reach the audience of your partner, explore new market opportunities, and grow your business.

You can promote your business for free if you form a mutually beneficial partnership with a brand that resonates with your values.

5. Use logo for brand awareness

The logo is, in a way, an identity card for your business. When a fancy car passes by and you are not sure which car it is, you tend to look for its logo. Logo serves as a tool for brand recognition, which is the next step in line after brand awareness. 

An eye-catching but simple logo can work wonders for your business as it helps the customers to develop a sense of familiarity with your product/service. Putting your logo on packaging, t-shirts and freebies accelerates your brand awareness, which eventually builds a strong brand identity

Here’s how you can practically optimize the logo:

-Ensure to use your logo in emails, industry events, and social media as well.

-Integrate your logo into your product packaging

6. Referral program

Users will gladly spread the word about your product or service if they know they’ll receive an incentive for doing so. Payment apps are a great example of how smart referral programmes can help a company grow. The rise of UPI payments was primarily due to the ease of use and the incentives that came along with making payments or referring the service to a new user. 

The referral model is an intelligent method to acquire more customers for your small business and market your service/product at the same time. 

Even if you don’t use all these techniques, a combination of the ones that best fit your strategy can be a good stepping stone to creating brand awareness for your business.

Antriksh has been delivering top-notch services in company branding to businesses, both regional and global. 

Need a free consultation about how our services can add value to your company? Well, we are just a click away.

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8 ways to create a landing page that will get you more leads

Websites are vital in building a solid online base for any business. It helps the users to connect with any brand effortlessly. We use a landing page mainly for advertising campaigns. It furthermore helps to convert the traffic into leads/actual customers. Let us see how a website homepage and landing page are different and why a business should focus on creating an impactful landing page. A well-optimized landing page can do wonders for your brand’s digital presence. 

The difference between a website homepage and a landing page 

A static website or website homepage is like a regular business website. It has typical business offerings or service details. On the other hand, a landing page mainly focuses on the goal and target audience. The primary purpose of the landing page is to convert potential consumers into actual customers or clients. It also means converting them into genuine buyers to avail of the brand services. The landing page differs according to the business type. It should have fewer distractions, and the primary focus should be on the goal. 

There are several types of landing page techniques used by marketers these days. We will not dive deep into the categories but let’s check some examples of different landing pages. We sure have seen them: Free Consultation, Online Magazine Email Subscription, and Skill-based Course Enrollment.

Read the current statistics to know more.

AAARRR framework

Dave McClure developed the AAARRR framework. It is a 6-metric effective funnel for marketers today. Startups also consider the model to measure every success/failure or growth. 

Awareness – How many people are aware of your product or service?

Acquisition – How many visitors are on your brand website?

Activation – How many of the above visitors consider the first step? It includes sign-up, filling up a survey form, and downloading the app or Ebook.

Retention – How many of your new customers are returning? Repeat customers or buyers.

Revenue – How much or how many customers are paying for your services?

Referral – A common feature these days – How many people refer your business or brand to their family or friends?

The framework’s correlation explains the importance of a good landing page. The first three steps of the funnel – Awareness, Acquisition, and Activation- have to be the best for a good ad and landing page

Benefits

  • They capture the attention of a target audience – For instance, a good quality landing page helps to grab the attention of the target audience. It helps digital marketing campaigns and the success rate is high.
  •  Improves and increases the conversion rate – It helps to generate leads and ultimately followers.
  •  Drive and increase immense traffic – A proper landing page could work wonders for a business. It also helps one to drive all the organic traffic to the website.

The above example is an Advertisement that leads to a website landing page. Mouth-watering visuals with highly striking copy lines make the consumer click on the advertisement. The ad caters explicitly to bachelors or young customers within the age criteria of 20 to 25 years. They are working professionals and mostly stay in a different city for work purposes. The ad intends to attract customers with less time to cook food or almost no energy left when they return from work.

The above advertisement, when clicked, leads to the below landing page. The minimalistic approach works here. Convey your message concisely and crisply. People have less time to read and browse things. Creating less chaos on a landing page will attract more customers to click and make purchases easily.

Additional Tips

  • A powerful title – Catchy headlines for the win! They help the users to grab attention.
  • Long-Tail Keywords – Long-tail keywords often obtain higher conversion rates. These keywords have low search volume, which means a higher ranking with incredible conversion.
  • Avoid messy or too much content – Stick to minimal content. Use time wisely; everyone quickly sees a concise summary.
  • Good page loading site – It gets annoying when the page is slow or takes too long to open. One may experience lesser traffic and higher chances that people might leave the site immediately. It often leads to higher bounce rates.
  • Colors play an essential role – The right balance of cool and warm colors holds importance. For example, a helpful landing page draws instant attention with a perfect balance of background colors, text color, and CTA button.
  • Add reviews – A landing page can have actual reviews or testimonials of the product or service. Reviews add a sense of trust, transparency, and credibility. 
  • Avoid multiple call-to-action (CTA) buttons – The lesser options, the more chances that the user will avail of the services.
  • Good images or creatives – Visuals are more powerful than words. They leave a powerful impression. 

We at Antriksh help businesses grow and achieve targets. We also help you increase conversion rates through well-optimized content and impactful media assets for your brand. Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to help every type of business. Call us at 7249222661 or fill out the form to get in touch with us.

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