Want to Make an Impactful Advertisement? 7 Essentials To Make The Best There Is!

Renowned American industrialist Henry Ford once said, “Stopping advertising to save money is like stopping your watch to save time.” An advertisement for a product or a service is as vital as the product itself. An advertisement ensures that your product or service reaches people, but a good advertisement ensures that it penetrates people’s minds and compels them to purchase it.

Since advertisements are the most impactful things to increase a product’s reach, let’s understand a few key points that make them the right one for your audience:

1. Know your audience:

Once a wise man said, “If everyone is your audience, then no one is your audience. Hence, the first key point is finding your target audience itself. Several products launched are related to a specific age and term of clients. For example, baby products should only be seen by parents who had babies recently. So, any newly launched baby product should only catch the attention of such parents. Other audiences don’t specifically play a role in this product. Thus, knowing your audience is crucial while creating an advertisement.


2. Selecting the right platform for advertisement:

This point is about building the right connection with your target audience. Choosing a social media platform for your advertisement depends entirely upon the audience that you address. For example, a B2C product can be advertised on social media platforms; however, a B2B product needs advertising in business circles or on platforms that involve B2B clients. Also, promoting a product on search engine ads is another viable option to increase the number of customers viewing your product.


3. Decide on a budget:

In advertising, you gain profits only when you spend.

However, knowing how much to spend is highly crucial. It’s like they say, ‘know your limits before spending.’ A final budget is necessary since it provides a breakdown of how much money can be spent on particular activities in an advertisement.
You also get an accurate outline of all the expenses involved in making an ad. What’s more, ROI can be calculated based on your budget. This shall further provide a clear vision for creating an advertisement.

4. Finalizing crucial pointers:

Incorporating all crucial points certifies that a product is known to your potential customers. For example, incorporating product usage and its user benefits in an advertisement resonates in its sales graph. Also, adding points like what differentiates your product from your competitors will add brownie points to the advertisement. To summarize, if you’re advertising a water bottle, it should contain details of the bottle as well as the water inside it.

5. Use of Testimonials:

What is the best way to explain a concept to anyone? By transforming it into a story. Now, simply blend in some real-life incidents in this story. This certainly increases the interest of the listener. That’s right, leveraging feedback from your past customers in an advertisement is the best way to gain more clients.

Testimonials help to build trust of your potential clients. Since they are direct responses, customers believe them. It’s like Seth Godin says, ‘Word of mouth marketing is the best marketing,’ and testimonials are the most credible way of doing it.

6. Incorporating exciting graphics:

Though some people like to read, a majority of the global population loves visuals. In all sense, reading can be a boring activity if there are no visuals involved.

For example, adding simple text in the background about your product doesn’t make it appealing to the audience. Instead, having a quirky image or even attractive colors in the background makes an image or an advertisement far more appealing. These images can be downloaded from free-cost graphic websites, or you can simply create them.

All in all, having good graphics attracts a client’s attention and increases the chances of people buying it.

7. Call to action:

A CTA button is by far the most crucial element in any advertisement because what is the use of an advertisement if the advertiser doesn’t call a customer to visit the product website or placement?

This is why any Advertisement needs a call-to-action (CTA) that gives information to customers about the next step. The CTA can be as simple as ‘click here to know more’ or ‘Contact us for more info.’


To summarize, various factors play a crucial role in making the right ad. However, including the minute details and benefits of a product, targeting the right audience, choosing the right platform, and incorporating a few testimonials might attract the right clients for you.

Want the right direction and a perfect blend of all the aforementioned points in your product ad? Get in touch with Antriksh for a free demo ad of your product. Moreover, we also offer free brand consultations. Reach out to us for an exciting New Year Offer!


3 Unique Ways Through Which Videos Can Increase Your Sales by 28%

Do you need help increasing your business sales? Have you ever considered using videos to build your online presence and increase sales? What if we tell you that you can increase your online presence, engagement, and sales by up to 28% using videos?

If you’re looking for ways to increase your sales, video marketing is one avenue you may want to explore. A well-executed video marketing campaign can help you reach a larger audience and help you boost business sales.

What are the benefits of having videos for your business?

  • Showcase your unique brand identity.
  • It helps you reach a larger audience.
  • Builds trust.
  • Videos have an indirect effect on sales.

A well-planned marketing strategy helps to attract potential clients. This is where an inbound marketing strategy works well for videos. These stages are simple – Attract the user and convert them into leads/visitors. Convert these into leads with sales to clients and loyal customers who further promote the brands. Let us simplify the above process for you.

A powerful video could attract people and help them notice your brand.
They find the information in the video helpful. It helps them recognize your brand and content as engaging and will help them convert into leads.
The leads turn into sales clients. Later on, the clients have a sense of customer satisfaction and loyalty.
The most important and final step is the loyal customers to go ahead and promote your brand. This also means the video will be shared with an ample audience.

This is how people start noticing your brand and engaging with it more due to videos, ultimately leading to more conversions and an inflow of leads. Overall, the success ratio to yield with inbound marketing is higher than with traditional or outbound marketing strategies.

There are multiple ways to increase sales with videos. We have compiled the three most effective methods to increase your sales by 28%. The percentage is based on our past and current client base. Video usage has around a 20 to 30% increase in outreach, sales, and awareness. So it is the average percentage that we have taken into consideration.

1. Use videos to introduce your company, product, or service

First and foremost, introduce your company—for example:- A new hair serum launch. The buyer will always watch a detailed blog/video to understand the benefits of the hair serum. A video is a perfect medium for providing this information in an engaging and visually appealing way. In this case, the video should cover things like the right quantity, usage, bonus tips, and the final outcome of using it on your hair. Video is a powerful tool to increase sales, letting customers better understand your business offering.

2. Use video to showcase customer testimonials

Nothing is more persuasive than a satisfied customer. A video featuring testimonials from happy customers can effectively convince prospects to try your product or service. These testimonials help to raise the bar even higher among a typical audience or average viewer.

Customer testimonials

3. Use video to plan seasonal campaigns

Planning a seasonal campaign is quite easy. Simplify your special offers during the season. These can be with unique offers every month or during the holiday season. Check our seasonal offer here. If you have a limited-time offer or a special sale, promote it with a video. This will create a sense of urgency that can prompt viewers to take action before it’s too late. These videos can even do wonders for you if posted during the holiday season. Similarly, they can be used to promote your online offerings like eBooks or course enrollment.

These simple tips will help broaden your business and increase sales through videos.

Here are a few things to remember while creating a video for your business.

  • Preparing well in advance! Go ahead with proper well-planned content, ideas and script, format, and good production quality.
  • Share them with your friends or family. This will make you understand what people like and dislike. Once this is clear, work on the style or ideas.
  • Get feedback from people who fall under your customer persona category as they help to give more helpful feedback.
  • Keep the user’s perspective in mind. Be empathetic!
  • A video should have a good beginning hook; your initial 3 to 5 secs are important.
  • Leave a good CTA at the end of the video.
  • Keep a minimalist approach! Simplify your video for anyone to view.

Did you also know that landing page videos often increase average page conversion rates by 86%?

Discover additional strategies like these through our other blogs. If you like what you read, do share it with your friends. And if you need help boosting your sales, contact us to book a session. We at Antriksh are here to help you and make things simple for your brand.


SEO: 5 Easy Ways to Optimize Your Blogs For Search Engines

Are you struggling to optimize your blog posts for search engines? Don’t worry; you’re not alone. Many people face the same challenges when ranking their content higher in search results. Luckily, there are a few simple steps you can take to improve your blog’s SEO. With a little effort, you can see a big difference in your blog’s traffic. It is essential to write a blog effectively to provide valuable information for online readers. Keeping up with the latest or trending topics is a must. We all are part of a vast virtual race to keep up and soar high in terms of good quality content.

We all have heard the word ‘Blog SEO’ – Search Engine Optimization. Optimizing your blog is essential for search engines. The perfect example is broadening the use of keywords for the blog. It is also vital to improve the quality of content posted to rank higher for all search engines. Blogs help gain traction and visibility.

Optimizing your blog for Google can seem daunting, but there are a few key things you can keep in mind to help make the process easier. First, focus on creating high-quality content relevant to your target audience. Secondly, ensure your website is easy to navigate and includes clear and concise titles and descriptions. Finally, utilize social media and other online platforms to help promote your blog and increase its visibility. By following these simple tips, you can help ensure your blog appears higher in search engine results and reaches a broader audience. We have curated a list of things to help ease your blog’s optimization process.


1. Semantic Keywords for SEO

A focus keyword is important, but if you want the content to score high, it is essential to add ‘semantic keywords’ in your blog posts. These keywords are often similar or related to the focus keyword. Semantic keywords are visible at the end of Google search results. For instance – Type in ‘Pizza Joints in Pune.’ Just above the footer, there are semantic keywords of the above example. Include them in your blog posts.

2. Historical Blog Optimization

How often do you revisit old blog posts? The answer is only a few times if you’re like most people. But updating and revising your old blog content can be incredibly beneficial. Recent research shows that updating and improving old blog content can help you earn more money. That’s because when you revise old posts to make them more relevant to current times, they rank higher in search engine results. And since higher rankings generally lead to more traffic and opportunities to generate leads and sales.
So next time you feel stuck for new ideas, look back at some of your older content. With some updates, it could be just what you need to boost your earnings.

3. Focus/Main Keyword

Every blog post has an important keyword. Before you hit the publish button, finalizing the primary or focus keyword is essential to optimize the content well.

4. Anchor Text

Anchor text is a colored text that has an article linked to it. It helps Google/search engines or, for instance, a user to judge if the link is worth visiting to read the content. In the blog post, use Anchor text for internal or external links.

5. Title Tag

The title tag is vital in helping your website rank higher on search engines because it ensures that your primary keyword is included.


Bonus Tips

  • Make sure your site is well-organized and easy to navigate.
  • Use keyword-rich titles and descriptions to help Google index your site correctly.
  • Publish high-quality, original content regularly. This should be SEO-friendly.
  • Promote your content through social media and other channels.
  • Monitor your site’s activity and adjust your strategies as needed.
  • Avoid stuffing the primary keyword in the blog. Use the keyword wisely only in required places.
  • Customize meta description as it leads to a potential click from the user’s point of view. The meta description must have the focus keyword.
  • Check the online performance with the help of the Search Console.
  • Allow Google bots to crawl effortlessly with the help of Blog Sitemap. They crawl and often index all the content on the blog.
  • Include exciting snippets of every blog post. It helps the potential visitor to check the blog. It appears directly on the Google page when a user searches for any query. The featured snippet could be essential pointers that will help you gain organic traffic.

The checklist seems long, but let’s achieve this stepwise. However, one thing to ensure is providing high-quality and engaging content. High-quality, straightforward content helps to reduce bounce rates. The content helps reduce bounce rates, ranking you high in SEO. Above all this, write simple and easy-to-read articles. Simple things often rank high! Plan your content well in advance to avoid any last-minute confusion or complications.

Many marketers recommend SEO-based blog plugins to ensure the content gains visibility and organic traffic from search engines. These plugins help to create SEO-friendly content. However, SEO takes time to show profitable results. Some popularly used SEO plugins are Yoast SEO, SEOPress, and RankMath. Alternately generate content on the latest trends with the help of Google Trends and Google Keyword Planner Tool.

Level up your SEO game, optimize your blog, and get generated content as per your brand with the help of experts at Antriksh. Call us today to book a free consultation.


An Awesome Branding Agency to Help Your Business Grow 10X!

Running a business has multiple aspects, verticals, and sections. The primary focus for every business should be having the perfect domain knowledge and making or creating good products/services. This should be handled on an everyday basis to succeed as a brand, and this is where an agency comes into play.
It is important to ensure good branding practices are implemented, or else you might get lost in the crowd. Media production and branding prowess can be the difference-maker for your business in the digital age. In this article, we’ll go through why you must consider an expert to help the digital growth of your business.

1. Why should you outsource branding to an expert or an agency?

Several factors should be considered when we talk about good branding. Some of them are:

  1. Creation of good media assets.
  2. Online customer experience with a good social media presence through social media channels/websites

One should consider hiring an expert! These responsibilities should be outsourced to experts/professionals. Brands who hire in-house often burden themselves, and these can be expensive. At the same time, it leads to limited ideas.


It makes sense when the individual works for the same brand and has limited experience or ideas. At the same time, it will be a single brand in focus with no flow of ideas. On the other hand, when an agency handles this, the results will differ with proper outputs. The branding agency also comprises a dynamic team within different age groups who have extensively worked on different brands and sectors. This gives a fresh and unique perspective with constant ideas for a brand. There is an inflow of ideas to help you amp your branding game to top-notch.

Keep reading; we have simplified the overall process of why your business needs a Branding/Media Production Agency.

2. What will the Branding/Media Production Agency do?

• Create a proper online business strategy as per your brand requirements.
• The agency ensures a good setup and optimization of all your social media channels. This includes creating a good website.
• Dynamic strategy to put content on behalf of your brand.
• Ideas for Offline Marketing.


3. Why choose Antriksh?

Antriksh is a team of professionals, and we focus on graphic design, website design, content creation, video creation, article/blog writing, digital marketing, consultation, and sound production. We customize every package as per your domain/brand. Our team executes the plan with desired results.
Read more benefits that will help you reach your goals.

Time-saving deal – We will help you save time and focus on the brand part. Leave all the content creation part to us

Business expansion – We understand that for every business, every domain, and every industry, a unique approach to growth is vital. Our distinct marketing techniques are tailored to your brand type.

Refreshing content – Our team is updated with all the latest trends and content. We will add value to the existing or available content with our fresh new ideas.


Visual Approach – A picture speaks louder than words. Our team of designers will help you with striking creatives. The objective of graphics is to captivate the audience, increase their grasp of your material, generate an emotional response, and assist you in expressing crucial messaging.

Video Production – Our team consists of an in-house photographer and videographer that will help you shoot like a professional. We specialize in product/brand photography.

The above points are just a few things we perform as a Branding/Media Production agency. Are you still confused about what plans will work for you? Don’t worry; we are just a message away. Drop us a message or book a free session.


Need a Branding Plan? 5 Game-Changing Strategies To Create One!

Do you want your business to be known, loved, and successful?

All you have to do is create a unique Branding plan that aligns with your vision.  A branding plan is a long-term process to build identification and favourability with the target audience. It will help you stay focused and keep track of your goals. 

To stand out, you must put your unique spin on branding. A win-win plan will define your company’s image and messaging and capture what makes your brand unique. If you don’t want to do the work alone, we can take it off your plate. Visit to make your branding process hassle-free.

You are putting your business in danger when you have no brand strategy; you lose-

  • Opportunities– A lack of planning in branding tactics can lead to overlooked opportunities for the growth and expansion of your business.
  • Customer Loyalty– Building strong relationships with your customers will be easy with a customized branding plan for your business. 
  • Brand Recognition– You will struggle to define your brand’s personality and values. And this will negatively impact your brand recognition and recall. 

After all, building a solid branding plan helps you communicate to your audience who you are and what you are good at! 

Let’s look at how you can create a unique branding plan to enhance your business credibility:

-Conduct a situation analysis

A situation analysis is like taking a snapshot of your brand’s environment. Start by evaluating your brand’s strengths and weaknesses with a SWOT analysis to get a clear picture. Study your competition like a detective, uncovering their strengths, weaknesses, and secret strategies. 

Check out the latest industry trends and observe your customers’ behavior and preferences. And finally, summarize your findings in a report, and use it to create a branding plan that’s a knockout!


-Define your brand personality

Start by defining your brand’s mission and values. Think about what emotions you want to evoke. Once you clearly understand your brand personality, incorporate it into your visual identity. It will ensure a consistent and meaningful brand image.

Also, get to know your target audience; you can run online polls to determine how the audience recognizes your brand. Doing this two-step process is similar to connecting the dots between how you won’t want to portray your brand and how your audience perceives it. 


-Think about your end goal

Keeping your end goal in mind ensures that your branding efforts are aligned with your overall business goals. Your end goal should be specific, measurable, and achievable for your branding plan.  For example, it could include brand recognition, building customer loyalty, or establishing a competitive advantage. 

Setting an end goal helps to prioritize your branding activities and measure the success of your branding efforts. 

-Analyse your branding strategies

Analyzing your tactics gives you a reality check. It reveals how far you have come and what adjustments to make to ensure you are moving in the right direction. Take a close look at your current branding efforts, including messaging and packaging of your brand. Then, seek feedback from your customers and know what they want to see in your branding efforts.

Simply put, get your hands dirty with the data. It is your secret key to unlocking the full potential of your brand. 


-Pick your social media channels

Choosing the right social media channels for your brand is crucial in creating a unique branding plan. You must consider the social media channels your target audience uses most. If your viewers are mainly active on Instagram, that may be a good place to focus your social media efforts. 

You can begin with a few social media channels that are most effective for your brand that helps you stand out in a crowded market. 

And also, don’t forget to set your branding budget. It could include expenses such as hiring a design agency or investing in market research. But first, you must look at your financial appetite and realistically allocate a budget.

Your audience will identify you if you create content that aligns with your brand personality. Tell your brand story in every piece of content and craft a content distribution strategy to maximize your content reach.

So, what are you waiting for? Pick your brand’s focus, personality, look and articulate your vision to the world. Follow our tips to create a unique branding plan for your brand. Or just holler at us. We’d love to help you tell your brand story. 

We at Antriksh help businesses grow and achieve targets. We also help you increase conversion rates through well-optimized content and impactful media assets for your brand. Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to support every type of business. Call us at 7249222661 or fill out the form to contact us.


7 Best Instagram Engagement Tips To Follow For Maximum Reach

Do you know 90% of Instagram users follow a business?

You might also be amazed that 83% of people say Instagram helps them discover new products and services. That’s enough to say that hacks to increase Instagram engagement are worth the chase. 

Here’s how you can calculate the Instagram engagement rate for your business-

Engagement rate = (Interactions/ Audience) x 100

And if you want to experiment with different content types based on their engagement rate, let’s take a look at 2022 data:

  • All Instagram post types: 0.54%
  • Instagram photo posts: 0.46%
  • Video posts: 0.61%
  • Carousel posts: 0.62%

A good Instagram engagement rate also shows that your followers are paying attention to your content. The likes, comments, and share metrics give your content the recognition it deserves. Ensuring good Instagram engagement benefits you in many ways –

Identifying Top Performers

You can keep track of your Instagram engagement by just identifying top-performing posts. You can then use this information to replicate the success of these posts and reach more followers.

Content Strategy

You can adjust your content strategy by determining what type of content is performing best. This can help you to create more effective and engaging content in the future. 

Audience Insight for better Instagram engagement

Monitoring your Instagram engagement rate can show how well your content resonates with your followers. This will help you to understand your audience better and tailor the content according to their interests. 

But maintaining Instagram engagement is no cakewalk. The platform has a large user base and constantly changing algorithms. You need creativity, authenticity, and tactics to overcome these challenges.  

Let’s look at hacks that will help you to strategize and keep your audience hooked to your brand-


1. Lean into reels for faster Instagram engagement

Reels has taken the Instagram platform by storm. It allows you to reach a wider audience and showcase your products and services in a more fun and visually appealing way. You can create and share 15-60 seconds videos with music, filters, and special effects. 

All you need to do is spend more time on the platform. You can do this by experimenting with different reel features like- Transitions, Timed text, Trending audio, Voiceover, and Templates. So, to increase Instagram engagement, include reels in your engagement strategy. 

2. Post carousels

Posting carousels on your Instagram is a surefire way to take your engagement game to the next level. You can showcase multiple images and videos in a single post. It will give your followers a richer experience. 

This type of content is engaging because it encourages followers to swipe through the different pages to see more. You can also break your content into bite-sized pieces, making it easier for your audience to digest and interact with your brand. 

3. Be honest and relatable

When you share authentic content, your followers will most probably connect with them on an emotional level. 

This type of content can include behind-the-scenes, candid moments or experiences that are relatable to your audience. 

If you are open to being vulnerable, you can create a sense of trust within your Instagram community, which will lead you to a higher level of engagement. So, be yourself and create content that resonates with your audience. 


4. Focus on Instagram SEO

Remember: Followers are not looking for you; you must appear in their feed.

So, focusing on Instagram SEO is critical to increasing your engagement.

According to statistics, posts that tag a location generate 79% more engagement. So, you can use Instagram interactive features like location tags, hashtags, and stories. Get feedback with polls, questions, and stickers, and mention others, any person or brand, in your post.

You should also optimize your profile and make sure it is public so that anyone can see your content. It will increase your page discoverability and make your brand more visible to your target audience. 

5. Share user-generated content to increase Instagram engagement

User-generated content is created by your followers, for example, photos, videos, testimonials, and reviews featuring your products or services. This type of content sends a message to your audience that you value and appreciate them. It will build your brand loyalty and create a sense of community around your brand.

It will also provide a constant stream of new and fresh content that will keep your feed interesting and engaging for your audience. 

6. Post consistently at strategic times

If you post during peak hours, when your followers are most active- it’s a win-win!

Also, consistently posting helps you maintain a regular presence and increase your visibility and reach on the platform.

To determine the best time to post, consider your target audience’s time zone, daily routines, and when your competitors are posting. You can also use Instagram’s built-in insights to see when your followers are most active and adjust your posting schedule accordingly. 

7. Go live

When you go live, your followers receive a notification. It creates a sense of immediacy and offers behind the look of your brand. It provides unique content that can’t be found anywhere else, making them a valuable addition to your overall content strategy.

Live videos allow your followers to ask questions and interact with you in real time. It can lead to a more engaged audience and build a stronger connection with them. 

Building engagement with your target audience is your finest asset. On top of increasing your Instagram engagement, you should also focus on nurturing a genuine relationship with them. Follow the above-tested tips to deepen your connection with the audience. 

We at Antriksh help businesses grow and achieve targets. We also help you increase conversion rates through well-optimized content and impactful media assets for your brand. Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to help every type of business. Call us at 7249222661 or fill out the form to get in touch with us.


A 5-Step Social Media Calendar Plan To Achieve Maximum Social Traction

Can you guess what all successful campaigns have in common? Planning! 

If you fail to plan, you are planning to fail. In this blog, you will get an easy and practical roadmap to create a social media calendar. 

A social media calendar is like DJ’s playlist but for your brand’s online presence. Whether you’re a social media rockstar or a newcomer, a calendar is your ticket to attract more eyeballs. Simply put, a social media calendar is an overview of your upcoming posts categorized by date and time, the social media network, and content material. 

Let’s look at what a solid social media calendar can do for your brand: 

  • It will help you to schedule posts in advance to ensure a consistent flow of content
  • It will let you focus on creating engaging material rather than scrambling for ideas on the fly
  • It allows you to strategically plan for events, promotions, and seasonal topics, maximizing the impact of your content 

So, buckle up and dive into creating a social media calendar to plan your content:

  1. Optimize your social networks and content using a social media calendar

To optimize your social networks and content, focus on quality over quantity. All you need to do is post consistently but not excessively. You can also use visually appealing graphics, eye-catching headlines, and concise language to grab your audience’s attention and drive engagement. 

So, take a deep breath, grab a virtual notepad, and get ready to give your social media a much-needed spa- your followers will thank you!

  1. Decide what your social media calendar should include.

Finding the right social channels and content mix takes some experimentation. You need to understand your audience and what they want to see to do this. Research which platforms they are most active on and adjust your strategy accordingly.

When planning your calendar, it’s also essential to vary your content mix of promotional, educational, and entertaining posts to keep your audience engaged. 

And once you have found what works, you can beat the competition and make a lasting impression. So get ready to mix, match, and come up with your winning look- to support your business goals. 

  1. Delegate social media tasks and focus on marketing collaterals.

Start by identifying your strengths and weaknesses and hand over tasks to the team members who complement your skillset. You can also free up your time by optimizing social media management tools to automate tasks and focus on other areas of your marketing strategy.

To do this, prioritize your marketing collaterals by creating eye-catching graphics, compelling copy, and well-designed presentations that effectively communicate your message. 

Blog-social-media-schedule-image (1)
  1. Plan your social calendar in advance. 

Scheduling your content in advance will give you the energy and excitement to execute the social media process efficiently. Here are three pro tips so you can plan your social calendar ahead and enjoy the win harder:

-Conduct a content audit

Look at your past posts and see what worked and what didn’t. It will give you an overview of the type of posts to include in your future content strategy. 

-Schedule your content.

Plan out your content for the next three months in advance. You can also use a scheduling tool in advance to mix up different formats, from text-based content to videos, images, and infographics. 

-Review and adjust your content. 

You should track the analytics and make changes to your social calendar. Regularly evaluating your posts will give you valuable insights for future success. 

  1. Get feedback.

Getting feedback on your social media content and implementing it is like getting a tune-up for your car. You want to make sure everything is running smoothly and efficiently. You need to listen to what others say and consider their suggestions. 

By actively seeking feedback and incorporating it into your social media calendar, you can refine your calendar strategy and drive better results. It’s like a pit stop that gives you a reality check. 

You can go to the next level by tracking your social media score. It will also help you monitor engagement, reach, and conversions. Also, certain tools will help you schedule and quickly analyze your content. Here are three tools to create the perfect social media calendar:

  • Google Calendar

It is a social media manager’s secret weapon! It ensures that your content is consistent, freeing up time for you to focus on creating and engaging with your followers. You can also schedule events in advance. 

  • Trello

Trello makes it easy to track progress, delegate tasks, and keep your workflow on track. With its sleek boards and cards, it organizes your content in a visually appealing way. So, if you want to be a social media powerhouse, it’s the ultimate tool for staying organized, creative, and on top of your game.

  • Buffer

With Buffer, gone are the days of manual posting and the headaches that come with it. Think of it as a Swiss Army Knife for social media management- it does it all, from scheduling posts in advance to analyzing their performance. In short, Buffer is a utility player for you to save time and increase productivity. 

A social calendar is vital for staying organized and ahead of the content curve. So, take a step back, get your creativity flowing, and get ready to plan your social media domination with a trusty calendar by your side.


With all these takeaways in mind, you can start creating your social media calendar to get more likes, shares, and, most importantly, a lot of customers. Also, here at Antriksh, we recently launched our own social media e-booklet, which helps you to increase conversion rates through well-optimized content strategies and impactful insights for the socials of your brand. 
Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to support every type of business. Call us at 7249222661 or fill out our contact form to contact us.


10 Constructive Ways To Give Your Business Content An Added Edge

In today’s digitized world plenty of businesses have shifted their bases online. As a result, there is a plethora of content available at the consumer’s fingertips, now more than ever before!

However, creative business content is incredibly hard to find. Want your content to stand out from the crowd?

Here are 10 ways to give your business content an added edge:

1. An eye-catching image with a tagline

A tagline is the first thing that people notice about a brand. Having a catchy tagline generates intrigue among readers and attracts them to your content. But it is also true what they say, a picture is worth a thousand words. Having relevant visual and creative images in your business content can definitely generate interest among the readers which justifies the caption/tagline.

2. Use proper grammar and punctuation

Usage of proper grammar and punctuation is key in creating a good article. Good punctuation gives a proper structure to your content and makes your content look more legitimate and professional. All the Wren and Martin users in the house must certainly be proud to have had paid attention to proper grammar in highschool!


3. Always provide correct research

Although it is tempting to do half-hearted research and churn out tonnes of content, limited but thoroughly researched and accurate content will always take preference over copious amounts of unresearched and inaccurate content. Moreover, analysis is an important step in content research and makes your research foolproof.

4. Provide well structured, easy-to-read business content

Want to attract more readers? Numbers and bullet points are your best friends. They divide large paragraphs into smaller bits and make content much easier to read and understand.

5. Proofread, Proofread, Proofread!

It is very tempting to produce content without thoroughly checking it. However, spelling errors can drop the legitimacy of your content significantly. Always proofread your business content at least twice before turning it in.


6. Pick a unique, creative and relatable topic

To stand out from the crowd it is necessary to go against it. Pick an uncommon topic and have your own unique voice on that particular topic. Having a unique voice will definitely give you an edge. But keep your topics relevant and relatable. Make sure there exists a problem before addressing it.

7. Using different writing techniques

Writing styles naturally differ from blog to blog. In order to master writing you must be adaptable and change writing styles. Reading and practising journaling every day is the best method to develop your writing skills.

8. Learning SEO techniques

Getting your website or blog at the top of the search results is an enormous achievement. It helps attract more traffic and will naturally attract a lot more interest.

The process of making your business content SEO-friendly starts with keyword research. Moreover, tailoring your content according to your set of keywords is an interesting puzzle that will definitely keep you hooked once you get going!


9. Use simple language

Using difficult words doesn’t necessarily make your content attractive. Writing short simple and engaging sentences can catch a reader’s attention much better than a piece that uses high-level vocabulary.

10. Avoid using unnecessarily wordy sentences

Wordy, run-on sentences make your business content difficult to read. Proper structure and short sentences are key in catching the reader’s attention. Hemingway Editor is a great tool to use if you wish to analyse the complexity of your sentences.

Have any further troubles while writing content for your business? Don’t worry! We, at Antriksh, are here to help! We are currently offering a limited period discount on our branding packages. Check out our website or send in a mail to to know more.


5 Branding Fundamentals to Establish a Strong Brand Identity

Building a business is challenging. Building a brand is more demanding. Not only is the process of branding unique to every business, but also tricky to decode. What may suit your business could be a disaster for another. Thus, the know-how of the fundamentals of branding is the key to establishing a solid brand identity.

In this article, we’ll take you through the five major components of Branding Fundamentals to help you better understand the process of brand building.

1. Relevance of your brand

A company’s aptitude to engage consumers’ emotions and establish a personal connection with them is referred to as brand relevance. Customers’ feelings are more important than their thoughts.

It will be beneficial in many ways to concentrate on your brand’s relevancy because it will cut client acquisition costs and raise customer lifetime value, and your business will keep expanding and making money.

Brands that excel in creating a positive customer experience don’t demand that customers follow their procedures. Instead, they customize their goods and services to satisfy client needs to maintain relationships.

Every brand should start by listening to its customers and learning what is vital to them. To uncover insights, it’s essential to look at quantitative information, like the number of likes, shares, and comments a piece of content receives on social media, and qualitative input, like sentiment analysis.


2. Credibility

Marketing professionals frequently mention brand credibility as a psychological element that could influence consumers’ propensity to make purchases. However, it can have either a beneficial or harmful impact, just like any other form of trigger. It refers to your brand’s reputation in this context and its capacity (or incapacity) to translate that into sales.

Customers frequently choose businesses that are regarded as leaders in their particular fields.

The number of years a company has been in business is another element that influences your purchasing habits. Given that it has been used by a particular demographic for that long, this speaks to the general appeal and quality of its service or product. Credibility in branding is all about how people perceive your business or organization.


3. Know Your Audience

Businesses that perform market research see quicker growth and more profitability. Your marketing effort and outcomes will be diluted by an audience that is poorly defined or too diversified. Keep in mind that there is a distinction between being unclear in your marketing and being indecisive with your business.

One of the best methods to characterize your customer is to create a buyer persona or an idealized representation of your target market. Along with facts about their interests, issues, and ambitions, you should also include information about the demographics of your consumer persona. Understanding their needs, wants, and desires fall under this category. You may develop messages, marketing and branding initiatives that connect with your target demographic if you clearly understand them.

Businesses can develop an enduring emotional bond with their clients and increase client loyalty. Success depends on outstanding customer experiences, an emphasis on creating great products or services, and coordinated branding initiatives.


4. Branding Elements

Before reading and absorbing your marketing messages, prospects take note of their visual appearance.

Your brand’s typography, color scheme, visuals, and website will give potential customers a glimpse of your brand’s style.

A logo may even denote a status symbol. Consider the pride people get when they drive a luxurious vehicle like a Buggati or don a Ralph Lauren outfit. Your company’s logo serves as a visual representation of what you stand for as a brand, in addition to serving as a means of identification for your business.

People have a solid emotional bond with the idea of color and that must an item of priority in your branding process. While the white is pristine and regal, the deep blue can give you a sense of safety and protection. While the purple feels opulent and majestic, the crimson is vibrant and vivid.

For customers to connect your visual assets with your brand, they must have the same underlying vibe as your logo and color scheme.


5. Differentiating Factor

By taking a cue from the past or imitating others in your sector, you cannot differentiate your brand. Try the disruption model instead. Consider your industry’s standard operating procedures and practices. Take note of the traditional approach and design a newer one which doesn’t resemble the same.

Let’s take Jio, for example. It offered free services to all of its customers in the initial phase and incurred a loss in doing so. However, they were able to acquire a ridiculously high number of customers, and the rest of the players in the telecommunication industry had to slash their rates to compete with Jio. Today, Jio is the market leader courtesy of its unconventional branding approach.

Jio’s brand strategy was based on differentiation in the business model. Let’s walk through the types of differentiating factors that you can adopt for your brand.

  • Product/Service

The finest marketing strategies start with items intended to stand out from the start. There are many shoe companies, but only one has the “Converse” brand’s relaxed, retro-casual sneaker vibe, which used to be the pinnacle of basketball shoes. Nike always stands out in the athleisure market thanks to its innovative designs.

  • Business Model

An innovative business model is a wise choice that generally pertains to startups. Investors will take notice of a superior company model if you demonstrate that it works and can attain optimum operational execution. Although consumers might not see the difference, you still need to perform effectively to stand out.

  • Marketing

Advertising and marketing campaigns frequently help a business stand out from the competition in crowded markets with plenty of comparable products. There are three additional ways to stand out in the advertising community: execution of creative ideas, media, or strategy.

For instance, consider Feviquik. Nobody even realized that large adhesive manufacturers existed before Pidilite’s humorous advertising. The differentiation in branding there is creativity. Television advertisements were run by no one else in that market, leading to media differentiation.

As a Brand Agency, we at Antriksh understand that adhering to the fundamentals of branding is crucial for every business out there. With our thorough brand analysis, we develop tailored solutions for your business. Click here for a free brand consultation and explore the endless possibilities to boost your business.


3-Step Guide on Keyword Research with Bonus Tips and Tools

We have now entered 2023 with several marketing strategies. Some things remain the same, like keyword research’s importance before writing or posting content about anything online. Every good article you read online goes through an in-depth analysis and research. Some writers often prefer to read magazines or blogs. The process of writing a blog article involves different steps. However, the writer must work and cover all essential aspects. A well-planned and researched article could work wonders for your business.

1. Why is keyword research necessary?

When discussing the importance of keyword research, user discovery is the primary aspect to consider. One should always think from the user’s perspective and what they want to discover. A perfect set of keywords can help your blog reach the targeted audience. It often gives traction with unique website visitors. The blog should balance different keywords pertaining to the primary niche.

To start any keyword research, seed keywords are the best. These keywords are usually small or short-tail with one or two words. An exciting tool called seedkeywords allows you to create a scenario and gives you a set of seed keywords for your project. Use these seed keywords and create your keywords around them. For instance, in the below example, we use the word blog as our seed keyword. Start using the seed keyword with different topics – How to start a blog, optimize my blog, rank my blog, and so on.


2. Benefits of Keyword Research

  • Growth in website’s organic traffic.
  • Higher rankings on search engines.
  • Reduce your site’s bounce rate with a proper set of keywords.
  • Gradual increase in conversions.
  • Stay updated with current trends.
  • Understanding user behavior and insights.
  • Get to know your competitors.
  • It also gives you ideas to curate content.


Bonus Tip – It is difficult to rank for competitive keywords. Go ahead and pick low to medium-competitive keywords. These will help you rank better on search engines. The second and most important tip would be to check Google suggestions. When you type something, it shows results with the most searched content.

3. Recommended Keyword Research Tools

We have compiled some great tools to help you ease the tedious research process. Let’s see how these tools will help you.

  • Semrush – This one needs no introduction! Semrush Magic Keyword Tool helps you with almost 20,000,000 keyword ideas with a single seed keyword! Check the historical data for in-depth analysis, SERP analysis, search volume, keyword difficulty, and many other features.
  • Ubersuggest – Neil Patel introduced this detailed keyword research tool. Ubersuggest allows you to see search volume, paid difficulty, cost per click, and SEO difficulty of any keyword. The best part is that you can even view the related keyword ideas and similar content ideas with the keyword.
  • Google Trends – This free tool by Google analyzes keyword popularity. It is based on geographical area and time period. Choose your area, subregion, and time period for a free analysis. You can even compare two different keywords to see the results. The tool will undoubtedly help you to get the most trending data!
  • Ahrefs – The complete package for all your keyword needs. The paid version lets you get keyword suggestions, keyword volume from 10 different search engines, click metrics, and accurate search volumes—the best keyword tool to level up your search game and rank higher with SEO.
  • Keyword Planner by Google Ads – Set Google Ad Campaigns, and the keyword planner by Google Ads does the job well! It is a free SaaS product by Google. An effortless way to generate keywords based on search engines. Use the free tool to plan all your Google Ads campaigns.


Other keyword research tools worth trying are Keywords Everywhere, Moz, Keywordtool, and KWFinder. What are your favorite keyword research tools?

We at Antriksh will help you with a Customised branding strategy for your brand. Book a free 30 minutes 1:1 session. Allow our team to simplify the process for you!

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