If you’re running an e-commerce business and looking to grow, Instagram is the place to be!
With over a billion users, Instagram is a hotspot for shopping and discovery. By scaling your e-commerce brand on Instagram, you can showcase your products in a visually appealing way, connect with potential customers, and boost your sales. Plus, with Instagram’s smart targeting options, you can reach the right audience for your business, driving more traffic to your website and increasing your revenue.
So, let’s take a look at proven tips to scale your e-commerce brand using Instagram:
1. Optimize Instagram Stories for your e-commerce brand
According to research, 62% of people are more interested in a brand after seeing it in an Instagram story. If you share Instagram stories consistently, it will boost your brand visibility, ultimately attracting potential customers.
Optimizing Instagram stories means taking advantage of available tools and features to create interactive content. Using features like polls, quizzes, and questions, you can directly know what your audience wants. Also, create behind-the-scenes to show your products and services in action. It will give your followers a closer look at what you have to offer.
Pro tip: Use features like the swipe-up link or “see more” tab to drive traffic to your website.
2. Invest in Instagram Marketing
By investing in Instagram Ads, you can reach a wider audience to increase your brand awareness. More importantly, you can reach your ideal customer by targeting an audience based on age, location, interests, and behaviors. All you need to do is choose the right ad format that aligns with your goal. You can choose photo, video, carousel, or story ads with high-quality visuals.
Also, don’t neglect the potential of compelling copy in your ads. Use persuasive words that make your customers interested in buying right away. In this way, you can gain valuable insights and data on ad performance to optimize future campaigns.
Pro tip: Include a call-to-action in your Instagram ad to tell users what you want them to do.
3. Champion user-generated content
User-generated content means using photos, videos, or reviews shared by your customers on Instagram to promote and grow your e-commerce business. Utilizing user-generated content will persuade your target audience to trust your brand.
You can start by running contests and creating brand hashtags for your customers to share content that gels with your brand. And don’t forget to repost user-generated content on your post or stories giving credit to the original creator.
Pro tip: You can collaborate with micro-influencers who consistently create and share content in your niche.
With these tips, you can easily upscale your e-commerce brand using Instagram. Well, Antriksh has been delivering top-notch services in company branding to businesses, both regional and global. If you need a free consultation about how our services can add value to your company. We are just a click away.