Renowned American industrialist Henry Ford once said, “Stopping advertising to save money is like stopping your watch to save time.” An advertisement for a product or a service is as vital as the product itself. An advertisement ensures that your product or service reaches people, but a good advertisement ensures that it penetrates people’s minds and compels them to purchase it.
Since advertisements are the most impactful things to increase a product’s reach, let’s understand a few key points that make them the right one for your audience:
1. Know your audience:
Once a wise man said, “If everyone is your audience, then no one is your audience. Hence, the first key point is finding your target audience itself. Several products launched are related to a specific age and term of clients. For example, baby products should only be seen by parents who had babies recently. So, any newly launched baby product should only catch the attention of such parents. Other audiences don’t specifically play a role in this product. Thus, knowing your audience is crucial while creating an advertisement.
2. Selecting the right platform for advertisement:
This point is about building the right connection with your target audience. Choosing a social media platform for your advertisement depends entirely upon the audience that you address. For example, a B2C product can be advertised on social media platforms; however, a B2B product needs advertising in business circles or on platforms that involve B2B clients. Also, promoting a product on search engine ads is another viable option to increase the number of customers viewing your product.
3. Decide on a budget:
In advertising, you gain profits only when you spend.
However, knowing how much to spend is highly crucial. It’s like they say, ‘know your limits before spending.’ A final budget is necessary since it provides a breakdown of how much money can be spent on particular activities in an advertisement.
You also get an accurate outline of all the expenses involved in making an ad. What’s more, ROI can be calculated based on your budget. This shall further provide a clear vision for creating an advertisement.
4. Finalizing crucial pointers:
Incorporating all crucial points certifies that a product is known to your potential customers. For example, incorporating product usage and its user benefits in an advertisement resonates in its sales graph. Also, adding points like what differentiates your product from your competitors will add brownie points to the advertisement. To summarize, if you’re advertising a water bottle, it should contain details of the bottle as well as the water inside it.
5. Use of Testimonials:
What is the best way to explain a concept to anyone? By transforming it into a story. Now, simply blend in some real-life incidents in this story. This certainly increases the interest of the listener. That’s right, leveraging feedback from your past customers in an advertisement is the best way to gain more clients.
Testimonials help to build trust of your potential clients. Since they are direct responses, customers believe them. It’s like Seth Godin says, ‘Word of mouth marketing is the best marketing,’ and testimonials are the most credible way of doing it.
6. Incorporating exciting graphics:
Though some people like to read, a majority of the global population loves visuals. In all sense, reading can be a boring activity if there are no visuals involved.
For example, adding simple text in the background about your product doesn’t make it appealing to the audience. Instead, having a quirky image or even attractive colors in the background makes an image or an advertisement far more appealing. These images can be downloaded from free-cost graphic websites, or you can simply create them.
All in all, having good graphics attracts a client’s attention and increases the chances of people buying it.
7. Call to action:
A CTA button is by far the most crucial element in any advertisement because what is the use of an advertisement if the advertiser doesn’t call a customer to visit the product website or placement?
This is why any Advertisement needs a call-to-action (CTA) that gives information to customers about the next step. The CTA can be as simple as ‘click here to know more’ or ‘Contact us for more info.’
To summarize, various factors play a crucial role in making the right ad. However, including the minute details and benefits of a product, targeting the right audience, choosing the right platform, and incorporating a few testimonials might attract the right clients for you.
Want the right direction and a perfect blend of all the aforementioned points in your product ad? Get in touch with Antriksh for a free demo ad of your product. Moreover, we also offer free brand consultations. Reach out to us for an exciting New Year Offer!