Who Should Opt For Comprehensive Social Media Management Packages in 2023?

Do you find it overwhelming to manage your social media accounts? Are you a brand owner struggling to manage your social media accounts effectively? We know it’s challenging to manage things and multitask every day. Finding the time to create and post engaging content, track analytics, and engage with your audience takes a lot of work. That’s where social media management (SMM) comes into the picture.

If you’re a small business owner or someone with a startup with limited resources, social media management packages can be a cost-effective solution to manage all the social media accounts and reach the target audience. SMM services offer a diverse range of solutions. These include content creation for various platforms like Facebook, Instagram, and LinkedIn among others, as well as advertising and marketing. Moreover, by using a dedicated plan for your social media, you can speed up your branding process.

Who should opt for Social Media Management packages?

  • Individuals or businesses must keep up with the latest social media trends and algorithms to ensure their content performs well.
  • Entrepreneurs seek to establish and grow their brands while expanding their reach on social media platforms.
  • Marketing teams that aim to simplify their social media management tasks and execute effective social media strategies can also benefit.
  • Small business owners need more time, resources, or knowledge to manage their social media accounts efficiently.

What are the reasons for opting for a Social Media Management package?

With the help of experts, you can streamline your social media efforts and attain your marketing goals.

  • Managing multiple social media accounts can be tiring, especially for businesses with limited resources.
  • Social media management packages can help you manage your social media accounts streamlined and effectively while focusing on your core activities.
  • Social media marketing requires expertise and knowledge of the latest trends and best practices. If you need this expertise
  • Antriksh’s social media management packages can provide access to experienced professionals who can effectively handle your social media accounts.

Antriksh’s Offerings!

If you’re a brand owner who wants to scale your brand’s social media presence, Antriksh’s effective social media management packages can help you attain your goals. With comprehensive services, establish a solid online presence. With the right approach to social media management, companies can effectively market their offerings and differentiate themselves from their competitors. A comprehensive package consists of the following elements:

  • Social media strategy
  • Social media content creation (graphics, caption, hashtags)
  • Social media scheduling and publishing
  • Engagement/community management
  • Social media advertising

If you’re considering Antriksh’s social media management packages, here are some essential aspects:

  • We offer a personalized package where each brand is assigned a dedicated manager.
  • The manager is responsible for interacting with customers on behalf of the brand, resolving minor inquiries, and communicating important information to the owner.
  • The online presence and replies build customer trust and loyalty toward the brand.
  • The package often includes marketing campaigns that help the brand with increased sales and gain traction on websites.

In conclusion, social media management packages can be a worthwhile investment for businesses seeking to proficiently manage their social media accounts and engage with their target audience. It helps to establish a solid online business foundation. Managing social media accounts requires much time and attention, particularly if you want to stay current with the latest trends and best practices. Suppose you find it challenging to multitask and keep up with the world of social media. In that case, it may be worth considering enlisting the help of a professional team of experts to manage your accounts on your behalf.

Do you need an expert team to manage your social media accounts effortlessly? Call us on 7249-222-661 or contact us at to book a free consultation and grab top-notch marketing and branding services.

Pinterest app on mobile screen.

7 Pinterest Templates for Engaging Content

It has become essential for businesses of all types to have a presence on Pinterest. The current social media game can take time and effort. With the ever-growing popularity of social media platforms, it has become essential for companies to expand their reach and engage with their target audience effectively. Pinterest, in particular, has emerged as a powerful tool for businesses to showcase their products, services, and brand personality in a visually appealing manner.

Pre-designed Pinterest templates or layouts provide brands with a convenient and efficient way to create visually appealing pins without requiring extensive design skills or starting from scratch each time. By utilizing Pinterest templates, businesses can streamline their pin creation process and focus on other aspects of their marketing strategy. Businesses can experiment with different fonts, colors, and layout variations to create pins that align with their unique brand personality and resonate with their target audience.

We have compiled a list of Pinterest Templates to ease the process of creating pins on your account. But before that, let’s understand why Pinterest templates are necessary!

Why are Pinterest templates necessary?

Visual Consistency:

Templates help you maintain a consistent visual style across your Pinterest content. By using predefined templates, you can establish a recognizable look for your brand or content, making it easier for users to identify and engage with your pins.

Branding and Identity:

Pinterest templates enable you to incorporate your brand elements consistently into your pins. You can include a logo, brand colors, and fonts, which help reinforce your brand identity and make your pins easily identifiable as part of your brand.

Experimentation and Optimization:

Templates provide a starting point for experimentation and optimization. You can try out different layouts, fonts, and design elements within your templates to see what resonates best with your audience. By analyzing the performance of different templates, you can make data-driven decisions to improve your Pinterest strategy over time.

Time Efficiency:

Creating templates saves you time and effort in the long run. Instead of starting from scratch whenever you want to design a new pin, you can customize an existing template. It allows you to create new pins quickly and efficiently, especially if you have a large volume of content to produce.

Professional Appearance:

Templates give your pins a polished and professional appearance. With well-designed templates, you can create visually appealing pins that capture users’ attention. A professional-looking pin is likely to be clicked on and shared, increasing your reach and engagement on the platform.

Overall, Pinterest templates are essential for maintaining a consistent brand image, saving time, and creating visually appealing pins that engage and attract users. They allow you to showcase your content effectively and maximize your Pinterest marketing efforts.

Pinterest template types tailored to different business categories:

1. E-commerce Template:

•Showcase your product images in an eye-catching collage or grid layout.
•Include clear and concise product descriptions.
•Highlight any special offers, discounts, or promotions.
•Add a call-to-action encouraging users to visit your website or make a purchase.

2. Service-based Template:

•Use a visually appealing background image related to your industry.
•Feature testimonials or client reviews to build trust.
•Include a compelling headline highlighting the benefits of your services.
•Incorporate icons or illustrations representing different service offerings.

3. Food and Beverage Template:

•Display mouth-watering food or beverage images as the focal point.
•Include the recipe or preparation method in a visually appealing format.
•Add brief descriptions highlighting key ingredients or flavors.
•Incorporate a branded logo or watermark to enhance recognition.

4. Travel and Tourism Template:

•Showcase stunning destination images or travel experiences.
•Include captions with enticing descriptions of the locations.
•Incorporate a call-to-action to inspire users to plan their trips.
•Utilize a consistent color scheme or design elements associated with travel.

5. Health and Wellness Template:

•Feature images related to fitness, nutrition, or well-being.
•Include motivational quotes or tips for a healthy lifestyle.
•Incorporate a visually appealing layout for workout routines or recipes.
•Add your logo or branding elements to maintain consistency.

6. Education and Online Courses Template:

•Use engaging visuals related to education or learning.
•Incorporate a clean and organized layout for course information.
•Highlight key benefits or unique selling points of your courses.
•Include testimonials from satisfied students or professionals.

7. Home Decor and Interior Design Template:

•Showcase beautifully styled room images or home decor items.
•Provide helpful tips or DIY ideas for home improvement.
•Incorporate a  color scheme and design elements.
•Include links to relevant blog posts or articles for more inspiration.

Remember, these are general ideas, and you can customize each template based on your specific business and target audience. Customizing these Pinterest templates to align with your brand and target market will help maximize the impact of your Pinterest presence. The goal is to create visually appealing and engaging pins that align with your brand and industry.

Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to support every type of business. Call us at 7249222661 or fill out our contact form and we’ll get in touch with you!


5 Effective Tips For Podcasts For Beginners In 2023

Do you know 80% of listeners listen to every podcast episode they start?
Yes, podcasts are popular and winsome enough to keep you hooked. And why not? It’s the realistic medium for your busy life. You can listen to podcasts without needing to watch the screen while you commute, cook dinner or work out.

So, if you’re a fan of podcasts, why not take the leap and start your own? You get to build a community of listeners who share your interests.

In this blog, we’ll share some quick, easy, and efficient tips for you to start podcasting.

1. Content rules for beginners

First impressions last. You must be loud and clear about your content niche to establish credibility immediately. For instance, it can be Business, Comedy, or Sports. Once you are sorted with the niche, consider a catchy podcast title. Also, keep your title easy to pronounce and make a buzz before posting your first episode.

Pro tip: Talk about it on social media or go for promotion to other podcast shows.

2. Make your podcasts mobile-friendly

According to statistics, 73% of people listen to podcasts on their smartphones. But mobile users are often on the go. So you must keep your podcast to the point and no longer than 15 minutes. It is paramount to be available on mobile-friendly platforms such as Apple Podcasts or Spotify to make it easy for listeners to access your podcast.

3. Plan it out!

Don’t treat podcasts as regular phone conversations with your friend. Create a plan for each episode, including the guest you will invite, an outline of the content, and questions to ask. Your goal should be to build an authentic connection with your audience. And then leave room for spontaneity to make it better. All you need to do is strike a balance between spontaneity and structure to make a persuasive podcast.

4. Talk to people with whom you are genuinely interested in talking

When you are truly interested in your guest, it will show in your conversation and will never feel forced. You’ll be bouncing questions off each other, and the energy will be electric. This can help you dig deeper into the topic and create a value-oriented podcast.
Plus, your listeners can usually tell when someone is being fake or insincere, so it is important to be true to yourself and your interests.

5. Put your audience first

Your voice matters. But if you want higher conversion rates, put your audience first. When you tailor your content to the needs of your audience, they feel like their needs are being heard. It develops a sense of trust, and they are more likely to keep coming back and sharing your content with others. So, prioritize your audience and ultimately build a loyal following.

Starting a podcast can seem daunting for beginners. But, with these tips, you’ll be podcasting like a pro in no time. Consider all the five tips meticulously before posting your first podcast. But the catch over here is to repeat it for every episode and maintain consistency over time.

Antriksh’s Podcast Journey

We, at Antriksh, have recently started doing podcasts and we are beyond thrilled to come up with some interesting topics for discussion. Thus far, we have talked about Advertising during IPL and Slide Guitar in our World Music Day Special! Do check them out.

Advertising During IPL

We at Antriksh help businesses grow and achieve targets. We also help you increase conversion rates through well-optimized content and impactful media assets for your brand. Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to help every type of business. Call us at 7249222661 or fill out the form to get in touch with us.


5 Reasons why Business Reviews are Growth Accelerators

Online business reviews have become a crucial part of the consumer decision-making process. Reviews act as social media proof to influence visitors to become actual buyers. Word of mouth is still prominent in the Alpha Generation world. However, the prominence of social media has made it necessary to have a presence on all social media platforms. Reviews are the primary factor that users consider when analyzing a business. First-time users to read online reviews and familiarize themselves with their preferred brand. Millennials and even the older generation today seek help through these business reviews. It helps them decide to purchase from the brand or purchase something better.

Brand reviews are essential for any brand to remain competitive, irrespective of the quality of its products or services. A brand is complete with customer experience. A set of mixed reviews indicates that a brand has a well-established online presence.

There are various sources to review any business. These include Facebook, and Instagram DMs, Emails, Google Business Listings, and Tweets. The majority of people review businesses through Google business reviews or Facebook reviews. Do you know how these business reviews help a brand? Let us see some important factors.

1. Validation

Business reviews are a proper validation or acknowledgment for any business. They add a sense of belief in the business. These validations help to drive online conversions.

2. Business Review provides a Customer Point of View

Online reviews act like a virtual transparent window to understanding customer experience. It also helps the brand owner to make amends or changes to the existing pattern. These reviews can be good or bad based on the customer experience. Accept the good ones and work hard based on the bad reviews. It helps to streamline the brand well for future/upcoming customers.

3. Improve Sales

Every review helps a brand boost sales. These reviews add trust and loyalty to the online community. They directly affect business sales. A brand with good reviews will attract more customers and sales. It is also helpful as people create brand awareness.

4. Add more Customer Reviews

Users review businesses if they see existing reviews. Everyone feels good about writing reviews or being vocal about their experience.

5. Improves Online Rankings

Who doesn’t like a 5-star rating? It is the need of the hour! Every single review helps a brand improve its online presence and rankings. Good rankings often help with organic engagement.

The Impact of Negative Reviews

Negative reviews can significantly impact a brand’s reputation and potentially harm its sales and revenue. In today’s age, where consumers rely on online reviews to make purchasing decisions, a few negative reviews can quickly sway potential customers away from a brand.

Moreover, negative reviews can also contribute to negative marketing, where dissatisfied customers may share their negative experiences through word of mouth, social media, or other platforms. It can further damage the brand’s reputation and cause a loss of trust and loyalty among its customers.

By acknowledging and addressing customer concerns expressed in negative reviews, brands can demonstrate their commitment to customer satisfaction and turn a negative experience into a positive one.

To sum up, customers are indirectly helping in terms of marketing for you through reviews. These reviews are an essential aspect of marketing strategies. Let’s collectively include the important strategy of business reviews for business growth.

At Antriksh, we provide comprehensive assistance from ideation to scriptwriting, filming, and editing. Our focus is always on the story you wish to convey, and we collaborate closely with you during the entire process to ensure that we deliver the right message at the right time. You can book a branding consultancy or visit Antriksh’s Website for a free consultation.


Top 5 Apps for Content Creation to Make Branding Easier as a Solopreneur

As a solopreneur, managing a startup and delivering products or services can be exhilarating yet challenging. However, it can also be risky if you cannot streamline your processes effectively. With so much to do, it can be easy to become overwhelmed, leading to burnout or errors that can negatively impact your business.

Content Creation is a detailed process. Everything we see on professional websites or social media platforms is a well-thought post with detailed information. It is necessary to stay on track with the latest trends and work accordingly. Content Creation is not easy, but some simplified steps can help achieve desired results to get your brand’s content sorted.

1. Canva

A unique graphic design platform widely used for content creation. Canva is undoubtedly one of the best editing apps. It’s a user-friendly interface, and intuitive features allow you to create a wide variety of visually appealing presentations and graphical content. What sets Canva apart is its extensive selection of templates, designs, and fonts, allowing you to create customized content that truly stands out.

For beginners, Canva offers an array of free templates. And for those who need help with creatives and designing, Canva offers a free design school to help you get started. With their helpful tutorials and tips, you can learn design basics and quickly create stunning visuals.

2. Grammarly

Grammarly is a writing assistant that helps with grammar, spelling, and punctuation, ensuring your content is error-free and professional. It is a valuable tool to enhance your writing skills. There are certain limitations to the free version, but if you need help with this tool, upgrade to the paid version.

Grammarly can help users write more efficiently by catching errors and making suggestions in real time, allowing them to focus on the content of their writing.
Overall, Grammarly can be a helpful tool for anyone to improve their writing skills, whether they are writing emails, reports, essays, or other types of documents. It is a perfect tool for content creation.

3. Preview

Instagram can be an intimidating platform. Plan your Instagram feed effortlessly with the Preview app. Use it to publish through your desktop/phone. While the free version of Preview has certain limitations regarding features, it can still be an excellent option for users who are just starting or want to avoid investing in a paid tool.

However, the paid version of Preview offers even more features and capabilities for those who want to take their social media game to the next level. Overall, if you’re looking to improve your Instagram feed and make it stand out in a crowded platform, Preview can be a handy tool.

4. Make a Meme

Using memes on social media is a great way to add humor and personality to your brand or online persona. Memes are often highly shareable and can help you reach a wider audience. Using Make a Meme to create custom memes, you can easily incorporate humor into your social media strategy and keep your followers engaged and entertained. It is an excellent tool for creating custom memes that will help you add some personality to your online presence.

5. InShot

In a world full of reels, using an easy app to edit raw videos is essential. InShot is the best video editing app that allows a beginner to use it effortlessly for video content creation. Get your hands on this helpful app to make impactful reels. It is a free app. However certain things have to be purchased. Like other apps, try the free version and invest in the premium version for added benefits.

Bonus Apps for Content Creation

The content creation process continues beyond the above apps. Other interesting and essential apps will help ease the process of being a solopreneur.

  • Google Docs are the best way to draft emails or write a content piece to maintain the content series.
  • Similarly, Trello is used to manage any project or simplify tasks. It follows the Kanban-Based Project Management System.
  • Typeform to get feedback for your product or services.
  • Stripe to collect payments.
  • MailChimp is one of the best email marketing tools.
  • Xara is a cutting-edge visual communication platform that helps brands efficiently produce a wide range of content in minutes, catering to their diverse communication needs.
  • Build landing pages with Unbounce.
  • Evernote to take all the notes and essential pointers.

We would love to hear about your go-to tools or apps that benefited you during your initial days of content creation. Be sure to follow us for more informative articles. Are you interested in receiving a free consultation on how Antriksh’s social media packages can enhance your company’s value? We’re only a click away!


5 Creative Benefits of Product Photography

Product photography is a necessary factor for any business that sells products online. In e-commerce, customers rely on product images to make purchase decisions. Hence, the quality of the product images can increase or decrease the success of your business. Have you ever wondered how every picture or e-commerce website looks so effortless and flawless? Well, it’s a no-brainer that a professional team of photographers does this.

Product photography has expanded beyond the confines of the digital world. It’s not just limited to showcasing products online anymore. Brands now utilize product photos in offline spaces, such as photo frames in physical stores, or incorporate them into magazine photo shoots. The versatility of product photography has allowed businesses to showcase their products in various mediums and increase brand exposure to a broader audience.

Investing in professional product photography is essential for several reasons, and in this blog, we will discuss why it should be a top priority for your business. Keep reading to transform your perspective in a better way on professional photography.

1.Level up your Product Photography

Did you know that professional product photography can significantly enhance the appearance of your products? A professional photographer can bring out the best features of your products through their skills, experience, and equipment. They can manipulate lighting, shadows, and other elements to make your products look more appealing, attracting more customers and increasing sales.

2. Establish your brand identity

Professional product photography can help you establish a unique brand identity. Working with a professional photographer creates a consistent look and feel for your product images. They often have well-planned product themes for your brand or series of products. It can help you build a brand image that is easily recognizable and differentiated from competitors. Consistency in your product images can also help build customer trust and credibility.


Professional product photography can help you save time and money. It may seem like an additional expense, but investing in a professional photographer or a team of experts can save you money in the long run. Professional product images can last for years, and you can reuse them across various marketing platforms, such as social media, advertising, and print materials. A professional photographer can save you time and effort in setting up your product photography studio, buying equipment, and learning photography skills. The value-added information by a skilled photographer will help you with your future shoots.

4.Makes your SEO game strong

Including images can contribute to your SEO score, so it may be beneficial to incorporate them into your content. It is one of the parameters that add to your SEO score. Professional product photography can improve your search engine optimization (SEO). Search engines like Google prioritize high-quality images in their search results. Professional product images can improve your product’s visibility in search engine results pages (SERPs), increasing website traffic and sales.

5.Unique brand identity

Professional product photography can help you stand out. High-quality product images can differentiate your brand from competitors in an overcrowded online marketplace. It can lead to higher customer engagement and conversion rates, ultimately increasing revenue. Adding watermarks to images can enhance the uniqueness of your brand.

In conclusion, investing in professional product photography can provide numerous benefits for your business. It can enhance the appearance of your products, establish a unique brand identity, save you time and money, improve your SEO efforts, and help you stand out from the competition. To take your business to the next level with powerful product shots, consider Antriksh for your product photography needs. Call us at 7249222661 or send a mail to to know more.


Incorporate Storytelling in your Design with these 3 Powerful Tricks!

Brand is the story. Design is the storytelling.- Susan Sellers

Storytelling, in design, is all about emotions. If your design successfully elicits feelings of happiness, sadness, or disgust, the story has been effectively told. For example, if you sell eco-friendly products. Then you can display visuals of endangered animals or polluted oceans to evoke feelings of guilt and encourage your users to take action.

And to further understand your customer’s wants and needs. Keep reading this blog to explore the most effective way of storytelling into the design.

Well, first off, can you think of a story without a character? A character adds interest and mystery to your design. You can display characters in brand mascot style to represent your brand. It becomes easier for the viewers to recognize your brand. This, in turn, makes your marketing more appealing to customers.

Now, how it works?

1. Choosing the right mascot for your story

All you need to do is pick a character that aligns with your brand. It can be a human, object, or animal mascot.

  • Choose a human mascot if you want to promote yourself as a person.
  • If you are selling a product or providing a service, then go for the Object mascots.
  • And opt for animal characters if you want to link visuals of mascots with your brand values.

2. Design the personality

Now, design the personality of your brand. For instance, the mascot of a kid’s cereal brand could be a fun, colorful character that appeals to young children. While for a pet brand, you can choose an approachable and friendly character.
So, this is how you can ace storytelling in design. And if you want to look deeper into brand mascots, then here are a few examples:

Mickey Mouse by The Walt Disney Company

Mickey Mouse is one of the oldest and most popular brand mascots. It represents the Walt Disney Company and is loved by people of all ages.

Julio Pringles by Pringles

Julio Pringles have a chip-shaped head. It implies all chips are equally sized, and the mustache gives a mature vibe.

Colonel Sanders by KFC

The KFC mascot design resembles its founder- Colonel Sanders. The smiling face with glasses exudes vast chef experience making it a smart choice for the brand.

3. Synergise the story with the design

It is not easy to make your customers happy. And more tough is to keep your brand memorable. However, the Brand Mascot way is a solid tactic to captivate your audience. Keep in mind the following action steps to take for optimizing mascots in your story design:

  • Create a brand mascot that sounds like a genuine character to humanize your story.
  • Keep your character consistent in terms of behavior and looks across your website and social media channels.
  • A brand mascot has the potential to bond emotionally with your users. So, use it to your advantage to express your brand values and messaging.

And if you want to simplify the process, take professional help to ensure quality work. Contact Antriksh for personalized design solutions for your business.
We are currently offering a limited-period discount on our branding packages. Check out our website or send a mail to to know more.


3 Reasons Why A Google Business Profile is Important

“Amplify your business with a good Google business profile” is common. As a business owner, following every new trend in the market cannot be very comforting. Launching a brand offline could be tiresome, but have you ever considered the online existence? Well, it is equally essential for a brand to have an excellent virtual presence. Google offers an easy way to launch and advertise your business online.

Let us simplify the process for you all through this blog post. From a branding perspective, ranking high or gaining online visibility is crucial. Have you heard about Google Business Profile? It was formerly known as Google My Business – A free tool that allows businesses and organizations to manage their online information. They can manage working hours, location, and contact information.

Google Business Listing could have an actual storefront business or a service-based business. It helps a business owner understand and check insights, reviews, organic views/traffic, etc. Creating a Google Business Profile is easy and only takes a few minutes. Plus, it gives you control over how your business appears on Google Search and Maps. So if you haven’t already, create your Google Business Profile today! Let’s check 3 fundamental reasons to create or have a Google Business Profile.


1. Create a Google Business Profile for Free Advertising

Any business owner can do free advertising with the help of a Google Business Profile. Anyone can create a listing and add the necessary information. These details are live on the Google search page and Maps (if location-based). Later on, the rightful owner can claim the listing with the phone number and email address. The owner can easily add/update the business offerings, locations, photos, offers, or working hours. Google Business Profile’s dashboard feature is used to check the business insights and track the visitors’ clicks on the business.

2. Score and Rank with Reviews

Customer views or reviews are essential for a brand to thrive in the market. Use the space to engage in every review posted by any user. Every type of review is like a new learning experience. Take negative reviews as constructive feedback and work on it. Use positive reviews to gain more audience and get inspired to give the same compelling quality or experience.


3. Appear on Google Maps

Location-based businesses often recommend Google Business Listing. It usually appears in local pack search results with the location name. The most commonly used term is ‘close or near my area,’ ‘where to shop,’ where to eat, where to buy, and many other things. The business owner can easily handle the Google listing through search or Google Maps. For the best SEO strategy, include relevant and semantic keywords in the business description or details page.

Benefits of an optimized Google Business Profile

  • A well-optimized listing has a larger audience. Customers often review and post valuable feedback. Reviews add value to a listing. Many new users read these reviews and use the services. Similarly, it helps the listing improve the Google Ranking of the business.
  • Serving neighborhood locations in a listing helps to draw attention from nearby locations and boost sales. In the case of location-based businesses, users can navigate them with ease.
  • Users or owners can add photos/videos to the profile. Pictures often posted by the owner can include offers. These help to boost engagement.
  • See insights from the dashboard and gauge the progress. Learn and modify your strategies accordingly.
  • The well-optimized profile should have special attributes as per business type. For example – Restaurants have wheelchair-accessible, cards-only menus and other features.
  • The best way to keep the audience engaged is to add accurate working hours and timings. Wrong timings could be a turnoff for the business!

In addition to a Google Business Profile, a website could do wonders for your brand. A potential visitor might want to know more about your offering or services. Only a proper and detailed website could help them make a decision.

Google Business Profile does wonders in several ways – Read the statistics here to learn more.

Call us today to book a free consultation. We can help you set up your Google page, a website, and a free consultation about your branding journey. Allow the expert professionals at Antriksh to simplify your website design process.


Want to Make an Impactful Advertisement? 7 Essentials To Make The Best There Is!

Renowned American industrialist Henry Ford once said, “Stopping advertising to save money is like stopping your watch to save time.” An advertisement for a product or a service is as vital as the product itself. An advertisement ensures that your product or service reaches people, but a good advertisement ensures that it penetrates people’s minds and compels them to purchase it.

Since advertisements are the most impactful things to increase a product’s reach, let’s understand a few key points that make them the right one for your audience:

1. Know your audience:

Once a wise man said, “If everyone is your audience, then no one is your audience. Hence, the first key point is finding your target audience itself. Several products launched are related to a specific age and term of clients. For example, baby products should only be seen by parents who had babies recently. So, any newly launched baby product should only catch the attention of such parents. Other audiences don’t specifically play a role in this product. Thus, knowing your audience is crucial while creating an advertisement.


2. Selecting the right platform for advertisement:

This point is about building the right connection with your target audience. Choosing a social media platform for your advertisement depends entirely upon the audience that you address. For example, a B2C product can be advertised on social media platforms; however, a B2B product needs advertising in business circles or on platforms that involve B2B clients. Also, promoting a product on search engine ads is another viable option to increase the number of customers viewing your product.


3. Decide on a budget:

In advertising, you gain profits only when you spend.

However, knowing how much to spend is highly crucial. It’s like they say, ‘know your limits before spending.’ A final budget is necessary since it provides a breakdown of how much money can be spent on particular activities in an advertisement.
You also get an accurate outline of all the expenses involved in making an ad. What’s more, ROI can be calculated based on your budget. This shall further provide a clear vision for creating an advertisement.

4. Finalizing crucial pointers:

Incorporating all crucial points certifies that a product is known to your potential customers. For example, incorporating product usage and its user benefits in an advertisement resonates in its sales graph. Also, adding points like what differentiates your product from your competitors will add brownie points to the advertisement. To summarize, if you’re advertising a water bottle, it should contain details of the bottle as well as the water inside it.

5. Use of Testimonials:

What is the best way to explain a concept to anyone? By transforming it into a story. Now, simply blend in some real-life incidents in this story. This certainly increases the interest of the listener. That’s right, leveraging feedback from your past customers in an advertisement is the best way to gain more clients.

Testimonials help to build trust of your potential clients. Since they are direct responses, customers believe them. It’s like Seth Godin says, ‘Word of mouth marketing is the best marketing,’ and testimonials are the most credible way of doing it.

6. Incorporating exciting graphics:

Though some people like to read, a majority of the global population loves visuals. In all sense, reading can be a boring activity if there are no visuals involved.

For example, adding simple text in the background about your product doesn’t make it appealing to the audience. Instead, having a quirky image or even attractive colors in the background makes an image or an advertisement far more appealing. These images can be downloaded from free-cost graphic websites, or you can simply create them.

All in all, having good graphics attracts a client’s attention and increases the chances of people buying it.

7. Call to action:

A CTA button is by far the most crucial element in any advertisement because what is the use of an advertisement if the advertiser doesn’t call a customer to visit the product website or placement?

This is why any Advertisement needs a call-to-action (CTA) that gives information to customers about the next step. The CTA can be as simple as ‘click here to know more’ or ‘Contact us for more info.’


To summarize, various factors play a crucial role in making the right ad. However, including the minute details and benefits of a product, targeting the right audience, choosing the right platform, and incorporating a few testimonials might attract the right clients for you.

Want the right direction and a perfect blend of all the aforementioned points in your product ad? Get in touch with Antriksh for a free demo ad of your product. Moreover, we also offer free brand consultations. Reach out to us for an exciting New Year Offer!


3 Unique Ways Through Which Videos Can Increase Your Sales by 28%

Do you need help increasing your business sales? Have you ever considered using videos to build your online presence and increase sales? What if we tell you that you can increase your online presence, engagement, and sales by up to 28% using videos? Contact Antriksh today to create stunning videos for your brand. We also offer FREE Brand Analysis and Consultation.

If you’re looking for ways to increase your sales, video marketing is one avenue you may want to explore. A well-executed video marketing campaign can help you reach a larger audience and help you boost business sales.

What are the benefits of having videos for your business?

  • Showcase your unique brand identity.
  • It helps you reach a larger audience.
  • Builds trust.
  • Videos have an indirect effect on sales.

A well-planned marketing strategy helps to attract potential clients. This is where an inbound marketing strategy works well for videos. These stages are simple – Attract the user and convert them into leads/visitors. Convert these into leads with sales to clients and loyal customers who further promote the brands. Let us simplify the above process for you.

  • A powerful video could attract people and help them notice your brand.
  • They find the information in the video helpful. It helps them recognize your brand and content as engaging and will help them convert into leads.
  • The leads turn into sales clients. Later on, the clients have a sense of customer satisfaction and loyalty.
  • The most important and final step is the loyal customers to go ahead and promote your brand. This also means the video will be shared with an ample audience.

This is how people start noticing your brand and engaging with it more due to videos, ultimately leading to more conversions and an inflow of leads. Overall, the success ratio to yield with inbound marketing is higher than with traditional or outbound marketing strategies.

There are multiple ways to increase sales with videos. We have compiled the three most effective methods to increase your sales by 28%. The percentage is based on our past and current client base. Video usage has around a 20 to 30% increase in outreach, sales, and awareness. So it is the average percentage that we have taken into consideration.

1. Use video to introduce your company, product, or service

First and foremost, introduce your company—for example:- A new hair serum launch. The buyer will always watch a detailed blog/video to understand the benefits of the hair serum. A video is a perfect medium for providing this information in an engaging and visually appealing way. In this case, the video should cover things like the right quantity, usage, bonus tips, and the final outcome of using it on your hair. Video is a powerful tool to increase sales, letting customers better understand your business offering.

2. Use video to showcase customer testimonials

Nothing is more persuasive than a satisfied customer. A video featuring testimonials from happy customers can effectively convince prospects to try your product or service. These testimonials help to raise the bar even higher among a typical audience or average viewer.

Customer testimonials

3. Use video to plan seasonal campaigns

Planning a seasonal campaign is quite easy. Simplify your special offers during the season. These can be with unique offers every month or during the holiday season. If you have a limited-time offer or a special sale, promote it with a video. This will create a sense of urgency that can prompt viewers to take action before it’s too late. These videos can even do wonders for you if posted during the holiday season. Similarly, they can be used to promote your online offerings like eBooks or course enrollment.

These simple tips will help broaden your business and increase sales through videos.

Here are a few things to remember while creating a video for your business.

  • Preparing well in advance! Go ahead with proper well-planned content, ideas and script, format, and good production quality.
  • Share them with your friends or family. This will make you understand what people like and dislike. Once this is clear, work on the style or ideas.
  • Get feedback from people who fall under your customer persona category as they help to give more helpful feedback.
  • Keep the user’s perspective in mind. Be empathetic!
  • A video should have a good beginning hook; your initial 3 to 5 secs are important.
  • Leave a good CTA at the end of the video.
  • Keep a minimalist approach! Simplify your video for anyone to view.

Did you also know that landing page videos often increase average page conversion rates by 86%?

Discover additional strategies like these through our other blogs. If you like what you read, do share it with your friends. And if you need help boosting your sales, contact us to book a session. We at Antriksh are here to help you and make things simple for your brand. Call 7249222661 or mail