Data-Driven Advertising : A Powerful 3-Step Guide For Making an Informed Decision

Sales play an essential role in every business. It is a significant factor that impacts the overall existence of the business. Several brands opt for Traditional Marketing, and some try Digital Marketing. For any brand, devising a good marketing strategy is essential, irrespective of any marketing type. Moreover, planning your marketing and advertising efforts around data can be beneficial for your business.

People have this preconceived notion that data-driven marketing strategies only apply to Digital Marketing. On the other hand, Traditional and Digital Marketing both use data-driven strategies. Let us simplify some important pointers about the significance of data-driven advertising for any brand.

What is Data-Driven Advertising?

Data-driven advertising helps a brand target a specific audience. It enables a combination of several factors like trends, insights, facts, engagement, patterns, and many more. It supports understanding customer perception and uses appropriate/tailored content for a successful campaign. This campaign can result in desired output like targeted sales is sufficient.

Why Opt for Data-Driven Advertising?

For example – A random individual’s frequent visits to the brand’s website suggest an interest in the products offered. Still, a need for purchases after browsing the e-commerce store indicates hesitation or concerns. To address this, the brand could provide data-driven strategies like more detailed product information, offer promotions or discounts, and provide customer support to help the individual make an informed purchase decision. By understanding the individual’s behavior and providing relevant support, the brand can convert the frequent visitor into a paying customer.

Lufthansa is a well-known aviation company. Let’s take a look at how data-driven strategy helped them with increasing their organizational efficiency.


Data-driven strategies help to understand key performance indicators for a brand. Any brand needs data and thorough research to plan digital advertising. Overall, you need a data-driven approach to advertise on any medium -offline/online. That also includes testing creatives and marketing collateral from different data test points angles. Paying attention to research data and adapting agilely based on data insights from organic and inorganic reach of advertising done by any brand.

How Will it Help Me as a Brand Owner?

Creating a rough database is essential to include best practices for data-driven advertising. It starts with the actual brand vision, adding and collecting data sources, documenting all the accumulated data, utilize the data to make different analyses and strategies. The last one is the output, gathering results, making amends, or planning a new strategy.

A data-driven strategy has multiple benefits. Let’s check some of the important ones in the article.

  • It helps to recognize best practices
  • Determine the perfect platform for marketing
  • Understand your audience
  • Drive leads, sales, and profits
  • Add smooth workflow
  • Provide relevant information
  • Improvise implementation
  • Personalized brand experience as per customer insights

The overall business strategy today mostly depends on a data-driven culture. Almost all organizations today work similarly to deliver targeted goals/outputs. Combining data and analytics for advertising purposes is an impeccable combination. Data-driven advertising can help businesses make more informed decisions, improve customer engagement, and drive revenue growth. By leveraging the power of data, companies can obtain a competitive benefit in the current digital world and thrive in an ever-changing market.

As a brand owner, it can take a lot of work to understand the basics of data-driven advertising or include them efficiently for your brand. We at Antriksh will help you simplify the process with a proper in-depth data analysis for your understanding. If you want to be at the top of your brand content game, visit or mail us at to get a FREE brand consultation and a guide on devising your brand’s content strategies!

6 Ways to Master Lead Generation with LinkedIn

LinkedIn has become a well-known platform for lead generation in recent years. LinkedIn has strongly influenced the corporate world more than other social media platforms. LinkedIn is a versatile platform for professionals, job seekers, recruiters, salespeople, business owners, entrepreneurs, marketers, and professionals in various industries. Companies of all sizes, educational institutions, non-profit organizations, and government agencies use LinkedIn for networking, recruitment, and promoting their services.

How does LinkedIn benefit a brand/business?

LinkedIn can provide numerous benefits for a brand or business profile, including:

  • Expanded Network
  • Increased Visibility
  • Lead Generation

LinkedIn can benefit a brand or business profile by providing increased exposure, networking opportunities, and lead generation potential while allowing for thought leadership and reputation management.

For B2B companies, LinkedIn is a potent tool for enhancing brand recognition and driving revenue growth.  We will see some simple steps to help you use LinkedIn for Lead Generation. This article will explore how anyone can leverage LinkedIn to generate leads for a manufacturing company. These same strategies and steps can also be adapted and applied to other industry-specific niches. So, whether in manufacturing or another field, You can still gain advantages from the information and techniques in this article.

Optimize Profile

The essential aspect is a good profile picture. Use a high-quality profile picture and a clear headline highlighting your manufacturing industry expertise. Ensure your LinkedIn profile accurately reflects your manufacturing brand and the products you offer. 

Share relevant content

Share informative and engaging content related to the manufacturing industry, such as blog posts, case studies, and product demos. Make sure to highlight your brand’s unique selling proposition and what differentiates it from competitors. People read helpful things on the internet. Add valuable information to highlight your brand offerings.

Personalize outreach for Lead Generation

When reaching out to potential leads, personalize your brand message and demonstrate that you’ve done your research. Mention the company or recent activity on LinkedIn, and explain how your manufacturing brand can assist them in resolving their issues or attaining their objectives.

Image Source

Build Network

Connect with people in your industry, potential customers, suppliers, and other professionals who can help your brand. You can use LinkedIn’s search function to find people based on their industry, job title, location, and other criteria. Send personalized connection requests that explain why you want to connect. Many can opt for LinkedIn Premium to reach out to potential product/technology users.

LinkedIn Ads

Probably the most underutilized feature! Opt for LinkedIn ads and drive audience engagement. Additionally, the easiest way is to opt for Lead Gen Forms on LinkedIn – We all know typing out essential details can be tiresome! It is where LinkedIn’s Lead Gen Forms come in handy. They are pre-filled forms that allow users to fill in their details effortlessly. Anyone can manage leads through this form. Create a campaign and generate leads. A few things to consider are creating a proper ad format, defining the audience, setting the budget, and tracking the results.

Thought Leadership

Jim Habig, Vice President of Marketing, LinkedIn Marketing Solutions, talks about why thought leadership is essential to every brand to generate leads – Read here. By sharing valuable insights, industry knowledge, and best practices, businesses can position themselves as thought leaders and establish credibility with potential customers. It can ultimately increase engagement, brand awareness, and lead generation. Through content marketing and social media, businesses can leverage thought leadership to attract and retain customers, differentiate themselves from competitors, and ultimately drive business growth.

Some essential points we talk about for lead generation are regular value-added posts on LinkedIn, a planned content strategy according to the most suitable time, and a proper CTA for every post/video or content you post on LinkedIn. Following these steps, you can use LinkedIn to generate leads and grow your manufacturing brand. Remember that building relationships and providing value to your network is crucial to success on LinkedIn.

Additionally, if you’re looking for expert assistance with your branding and marketing efforts on LinkedIn, consider contacting Antriksh’s Website to book a free consultation.


4 Ways by which Advertisements can Positively Benefit from Festivals

After a heavy downpour of rain in the early monsoon months of June and July, August brings a fresh tone of vibrant energy as it marks the beginning of the festive season. Indians, in particular, and festivals are a match made in heaven. Emotions are at an all-time high during the festive season and it is the right time for brands and companies alike to put their best foot (read advertisement!) forward.

Given the country’s rich heritage and culture, there are numerous occasions for celebration since the demographic is so diversified. It is during the festive season that we witness brands putting out creative advertisements to capitalize on the emotion-driven economy and have more customers on board. 

This synergy of festivals and advertising has been around for ages. We’ll walk you through how brands can effectively position their advertisement campaigns to make the most out of the festive season. 

1. Culture-centric society

India, as we all know and are proud of, is known for its diversity. So much so that a local dialect changes every 20 Kms. In fact, one can also witness people of various ethnicities and social backgrounds residing together. Naturally, there is an evident amalgamation of culture which translates into every celebratory occasion. It doesn’t really matter what background you come from, you’ll end up celebrating and sending warm wishes at every single festival. 

Festivals unite people of various cultures. For brands, it is an opportunity to build awareness and recognition across cultures and societies. Hence, advertisement campaigns designed around festivals prove to be more successful in promoting your product/service. 

2. Timing is important for advertisements

Have you ever noticed how advertisements for Moti soap only appear during the Diwali season and not otherwise? The product is pertinent to the Diwali rituals and its usage during this time is at its peak. Similarly, you’ll also find Cadbury Celebrations‘  advertisements during Raksha Bandhan and Diwali. 

Festivals like Akshay Tritiya are culturally considered auspicious occasions to purchase gold. It is no surprise that you will witness some jewelry company advertising their unique design for gold coins during this time frame.

It is imperative for a brand to recognize the resonance of a festival with its product/service in order to increase the potential of market penetration. Once your brand becomes synonymous with a festival, sales will increase exponentially during that time frame. 

3. Large internet user base

After Jio revolutionized the internet space in the country, the internet user base has risen significantly courtesy of the affordable internet plans offered by the telecom companies. India is ranked fifth out of 233 countries in terms of providing the cheapest mobile data to users. According to the survey report ‘The Worldwide Mobile Data Pricing 2022,’ India ranks in the top five with the average cost of 1GB of mobile data at $0.17, as much of India’s population relies on mobile data to get online. 

Traditional advertisements have taken a back seat primarily because of the prominence of the internet. Thus, online advertisements, especially during festivals, make more sense in terms of reaching out to your audience. Almost every app on your phone displays product advertisements. When your online feed is full of such advertisements, you are bound to click on those – be it out of curiosity or need. 

4. Shift towards online purchases

The festive season is often the time to splurge.  It is customarily the time when most people look to make major purchases because the time is considered auspicious. Since most of us are actively engaged in online shopping these days, we often come across big deals and discounts during the festive season. 

Brands know that you have the capital to make big purchases during the festivals. For them, it is about striking the iron while it is hot. Running advertisements and promotional campaigns whilst offering lucrative discounts is a pivotal move for any brand during the festive season. For starters, you are onboarding customers at a lower price point which makes it easier for the customer to try out your product/service. Once the customer develops a taste for it, orders will come in irrespective of the discounts because you’ve managed to satisfy a purpose with your product/service. 

Marketplaces like Flipkart and Amazon have encashed the festive season discounts to a point where people exclusively wait for such offers to buy what they need and want. In a way, you are building brand loyalty through the combined effort of festival advertisement and discounts. 

To summarise, festivals affect advertising on a positive note. It creates a window for brands to mark their presence and build a strong brand identity. All you have to do is tailor your storytelling to the festival that has the most synergy with your brand. That is precisely how you’ll end up with more traffic and lead generation for your business. Antriksh Global can help you create alluring advertisements and boost your sales. Reach out to us for a free brand consultation.


3 Unique Ways Through Which Videos Can Increase Your Sales by 28%

Do you need help increasing your business sales? Have you ever considered using videos to build your online presence and increase sales? What if we tell you that you can increase your online presence, engagement, and sales by up to 28% using videos? Contact Antriksh today to create stunning videos for your brand. We also offer FREE Brand Analysis and Consultation.

If you’re looking for ways to increase your sales, video marketing is one avenue you may want to explore. A well-executed video marketing campaign can help you reach a larger audience and help you boost business sales.

What are the benefits of having videos for your business?

  • Showcase your unique brand identity.
  • It helps you reach a larger audience.
  • Builds trust.
  • Videos have an indirect effect on sales.

A well-planned marketing strategy helps to attract potential clients. This is where an inbound marketing strategy works well for videos. These stages are simple – Attract the user and convert them into leads/visitors. Convert these into leads with sales to clients and loyal customers who further promote the brands. Let us simplify the above process for you.

  • A powerful video could attract people and help them notice your brand.
  • They find the information in the video helpful. It helps them recognize your brand and content as engaging and will help them convert into leads.
  • The leads turn into sales clients. Later on, the clients have a sense of customer satisfaction and loyalty.
  • The most important and final step is the loyal customers to go ahead and promote your brand. This also means the video will be shared with an ample audience.

This is how people start noticing your brand and engaging with it more due to videos, ultimately leading to more conversions and an inflow of leads. Overall, the success ratio to yield with inbound marketing is higher than with traditional or outbound marketing strategies.

There are multiple ways to increase sales with videos. We have compiled the three most effective methods to increase your sales by 28%. The percentage is based on our past and current client base. Video usage has around a 20 to 30% increase in outreach, sales, and awareness. So it is the average percentage that we have taken into consideration.

1. Use video to introduce your company, product, or service

First and foremost, introduce your company—for example:- A new hair serum launch. The buyer will always watch a detailed blog/video to understand the benefits of the hair serum. A video is a perfect medium for providing this information in an engaging and visually appealing way. In this case, the video should cover things like the right quantity, usage, bonus tips, and the final outcome of using it on your hair. Video is a powerful tool to increase sales, letting customers better understand your business offering.

2. Use video to showcase customer testimonials

Nothing is more persuasive than a satisfied customer. A video featuring testimonials from happy customers can effectively convince prospects to try your product or service. These testimonials help to raise the bar even higher among a typical audience or average viewer.

Customer testimonials

3. Use video to plan seasonal campaigns

Planning a seasonal campaign is quite easy. Simplify your special offers during the season. These can be with unique offers every month or during the holiday season. If you have a limited-time offer or a special sale, promote it with a video. This will create a sense of urgency that can prompt viewers to take action before it’s too late. These videos can even do wonders for you if posted during the holiday season. Similarly, they can be used to promote your online offerings like eBooks or course enrollment.

These simple tips will help broaden your business and increase sales through videos.

Here are a few things to remember while creating a video for your business.

  • Preparing well in advance! Go ahead with proper well-planned content, ideas and script, format, and good production quality.
  • Share them with your friends or family. This will make you understand what people like and dislike. Once this is clear, work on the style or ideas.
  • Get feedback from people who fall under your customer persona category as they help to give more helpful feedback.
  • Keep the user’s perspective in mind. Be empathetic!
  • A video should have a good beginning hook; your initial 3 to 5 secs are important.
  • Leave a good CTA at the end of the video.
  • Keep a minimalist approach! Simplify your video for anyone to view.

Did you also know that landing page videos often increase average page conversion rates by 86%?

Discover additional strategies like these through our other blogs. If you like what you read, do share it with your friends. And if you need help boosting your sales, contact us to book a session. We at Antriksh are here to help you and make things simple for your brand. Call 7249222661 or mail


SEO: 5 Easy Ways to Optimize Your Blogs For Search Engines

Are you struggling to optimize your blog posts for search engines? Don’t worry; you’re not alone. Many people face the same challenges when ranking their content higher in search results. Luckily, there are a few simple steps you can take to improve your blog’s SEO. With a little effort, you can see a big difference in your blog’s traffic. It is essential to write a blog effectively to provide valuable information for online readers. Keeping up with the latest or trending topics is a must. We all are part of a vast virtual race to keep up and soar high in terms of good quality content.

We all have heard the word ‘Blog SEO’ – Search Engine Optimization. Optimizing your blog is essential for search engines. The perfect example is broadening the use of keywords for the blog. It is also vital to improve the quality of content posted to rank higher for all search engines. Blogs help gain traction and visibility.

Optimizing your blog for Google can seem daunting, but there are a few key things you can keep in mind to help make the process easier. First, focus on creating high-quality content relevant to your target audience. Secondly, ensure your website is easy to navigate and includes clear and concise titles and descriptions. Finally, utilize social media and other online platforms to help promote your blog and increase its visibility. By following these simple tips, you can help ensure your blog appears higher in search engine results and reaches a broader audience. We have curated a list of things to help ease your blog’s optimization process.


1. Semantic Keywords for SEO

A focus keyword is important, but if you want the content to score high, it is essential to add ‘semantic keywords’ in your blog posts. These keywords are often similar or related to the focus keyword. Semantic keywords are visible at the end of Google search results. For instance – Type in ‘Pizza Joints in Pune.’ Just above the footer, there are semantic keywords of the above example. Include them in your blog posts.

2. Historical Blog Optimization

How often do you revisit old blog posts? The answer is only a few times if you’re like most people. But updating and revising your old blog content can be incredibly beneficial. Recent research shows that updating and improving old blog content can help you earn more money. That’s because when you revise old posts to make them more relevant to current times, they rank higher in search engine results. And since higher rankings generally lead to more traffic and opportunities to generate leads and sales.
So next time you feel stuck for new ideas, look back at some of your older content. With some updates, it could be just what you need to boost your earnings.

3. Focus/Main Keyword

Every blog post has an important keyword. Before you hit the publish button, finalizing the primary or focus keyword is essential to optimize the content well.

4. Anchor Text

Anchor text is a colored text that has an article linked to it. It helps Google/search engines or, for instance, a user to judge if the link is worth visiting to read the content. In the blog post, use Anchor text for internal or external links.

5. Title Tag

The title tag is vital in helping your website rank higher on search engines because it ensures that your primary keyword is included.


Bonus Tips

  • Make sure your site is well-organized and easy to navigate.
  • Use keyword-rich titles and descriptions to help Google index your site correctly.
  • Publish high-quality, original content regularly. This should be SEO-friendly.
  • Promote your content through social media and other channels.
  • Monitor your site’s activity and adjust your strategies as needed.
  • Avoid stuffing the primary keyword in the blog. Use the keyword wisely only in required places.
  • Customize meta description as it leads to a potential click from the user’s point of view. The meta description must have the focus keyword.
  • Check the online performance with the help of the Search Console.
  • Allow Google bots to crawl effortlessly with the help of Blog Sitemap. They crawl and often index all the content on the blog.
  • Include exciting snippets of every blog post. It helps the potential visitor to check the blog. It appears directly on the Google page when a user searches for any query. The featured snippet could be essential pointers that will help you gain organic traffic.

The checklist seems long, but let’s achieve this stepwise. However, one thing to ensure is providing high-quality and engaging content. High-quality, straightforward content helps to reduce bounce rates. The content helps reduce bounce rates, ranking you high in SEO. Above all this, write simple and easy-to-read articles. Simple things often rank high! Plan your content well in advance to avoid any last-minute confusion or complications.

Many marketers recommend SEO-based blog plugins to ensure the content gains visibility and organic traffic from search engines. These plugins help to create SEO-friendly content. However, SEO takes time to show profitable results. Some popularly used SEO plugins are Yoast SEO, SEOPress, and RankMath. Alternately generate content on the latest trends with the help of Google Trends and Google Keyword Planner Tool.

Level up your SEO game, optimize your blog, and get generated content as per your brand with the help of experts at Antriksh. Call us today to book a free consultation.


An Awesome Branding Agency to Help Your Business Grow 10X!

Running a business has multiple aspects, verticals, and sections. The primary focus for every business should be having the perfect domain knowledge and making or creating good products/services. This should be handled on an everyday basis to succeed as a brand, and this is where an agency comes into play. Contact Antriksh for growing your brand. We also offer Free Brand Analysis and Consultation.

It is important to ensure good branding practices are implemented, or else you might get lost in the crowd. Media production and branding prowess can be the difference-maker for your business in the digital age. In this article, we’ll go through why you must consider an expert to help the digital growth of your business.

1. Why should you outsource branding to an expert or an agency?

Several factors should be considered when we talk about good branding. Some of them are:

  1. Creation of good media assets.
  2. Online customer experience with a good social media presence through social media channels/websites

One should consider hiring an expert! These responsibilities should be outsourced to experts/professionals. Brands who hire in-house often burden themselves, and these can be expensive. At the same time, it leads to limited ideas.


It makes sense when the individual works for the same brand and has limited experience or ideas. At the same time, it will be a single brand in focus with no flow of ideas. On the other hand, when an agency handles this, the results will differ with proper outputs. The branding agency also comprises a dynamic team within different age groups who have extensively worked on different brands and sectors. This gives a fresh and unique perspective with constant ideas for a brand. There is an inflow of ideas to help you amp your branding game to top-notch.

Keep reading; we have simplified the overall process of why your business needs a Branding/Media Production Agency.

2. What will the Branding/Media Production Agency do?

• Create a proper online business strategy as per your brand requirements.
• The agency ensures a good setup and optimization of all your social media channels. This includes creating a good website.
• Dynamic strategy to put content on behalf of your brand.
• Ideas for Offline Marketing.


3. Why choose Antriksh?

Antriksh is a team of professionals, and we focus on graphic design, website design, content creation, video creation, article/blog writing, digital marketing, consultation, and sound production. We customize every package as per your domain/brand. Our team executes the plan with desired results.
Read more benefits that will help you reach your goals.

Time-saving deal – We will help you save time and focus on the brand part. Leave all the content creation part to us

Business expansion – We understand that for every business, every domain, and every industry, a unique approach to growth is vital. Our distinct marketing techniques are tailored to your brand type.

Refreshing content – Our team is updated with all the latest trends and content. We will add value to the existing or available content with our fresh new ideas.


Visual Approach – A picture speaks louder than words. Our team of designers will help you with striking creatives. The objective of graphics is to captivate the audience, increase their grasp of your material, generate an emotional response, and assist you in expressing crucial messaging.

Video Production – Our team consists of an in-house photographer and videographer that will help you shoot like a professional. We specialize in product/brand photography.

The above points are just a few things we perform as a Branding/Media Production agency. Are you still confused about what plans will work for you? Don’t worry; we are just a message away. Drop us a message or book a free session.


10 Constructive Ways To Give Your Business Content An Added Edge

In today’s digitized world plenty of businesses have shifted their bases online. As a result, there is a plethora of content available at the consumer’s fingertips, now more than ever before!

However, creative business content is incredibly hard to find. Want your content to stand out from the crowd?

Here are 10 ways to give your business content an added edge:

1. An eye-catching image with a tagline

A tagline is the first thing that people notice about a brand. Having a catchy tagline generates intrigue among readers and attracts them to your content. But it is also true what they say, a picture is worth a thousand words. Having relevant visual and creative images in your business content can definitely generate interest among the readers which justifies the caption/tagline.

2. Use proper grammar and punctuation

Usage of proper grammar and punctuation is key in creating a good article. Good punctuation gives a proper structure to your content and makes your content look more legitimate and professional. All the Wren and Martin users in the house must certainly be proud to have had paid attention to proper grammar in highschool!


3. Always provide correct research

Although it is tempting to do half-hearted research and churn out tonnes of content, limited but thoroughly researched and accurate content will always take preference over copious amounts of unresearched and inaccurate content. Moreover, analysis is an important step in content research and makes your research foolproof.

4. Provide well structured, easy-to-read business content

Want to attract more readers? Numbers and bullet points are your best friends. They divide large paragraphs into smaller bits and make content much easier to read and understand.

5. Proofread, Proofread, Proofread!

It is very tempting to produce content without thoroughly checking it. However, spelling errors can drop the legitimacy of your content significantly. Always proofread your business content at least twice before turning it in.


6. Pick a unique, creative and relatable topic

To stand out from the crowd it is necessary to go against it. Pick an uncommon topic and have your own unique voice on that particular topic. Having a unique voice will definitely give you an edge. But keep your topics relevant and relatable. Make sure there exists a problem before addressing it.

7. Using different writing techniques

Writing styles naturally differ from blog to blog. In order to master writing you must be adaptable and change writing styles. Reading and practising journaling every day is the best method to develop your writing skills.

8. Learning SEO techniques

Getting your website or blog at the top of the search results is an enormous achievement. It helps attract more traffic and will naturally attract a lot more interest.

The process of making your business content SEO-friendly starts with keyword research. Moreover, tailoring your content according to your set of keywords is an interesting puzzle that will definitely keep you hooked once you get going!


9. Use simple language

Using difficult words doesn’t necessarily make your content attractive. Writing short simple and engaging sentences can catch a reader’s attention much better than a piece that uses high-level vocabulary.

10. Avoid using unnecessarily wordy sentences

Wordy, run-on sentences make your business content difficult to read. Proper structure and short sentences are key in catching the reader’s attention. Hemingway Editor is a great tool to use if you wish to analyse the complexity of your sentences.

Have any further troubles while writing content for your business? Don’t worry! We, at Antriksh, are here to help! We are currently offering a limited period discount on our branding packages. Check out our website or send in a mail to to know more.


5 Branding Fundamentals to Establish a Strong Brand Identity

Building a business is challenging. Building a brand is more demanding. Not only is the process of branding unique to every business, but also tricky to decode. What may suit your business could be a disaster for another. Thus, the know-how of the fundamentals of branding is the key to establishing a solid brand identity.

In this article, we’ll take you through the five major components of Branding Fundamentals to help you better understand the process of brand building.

1. Relevance of your brand

A company’s aptitude to engage consumers’ emotions and establish a personal connection with them is referred to as brand relevance. Customers’ feelings are more important than their thoughts.

It will be beneficial in many ways to concentrate on your brand’s relevancy because it will cut client acquisition costs and raise customer lifetime value, and your business will keep expanding and making money.

Brands that excel in creating a positive customer experience don’t demand that customers follow their procedures. Instead, they customize their goods and services to satisfy client needs to maintain relationships.

Every brand should start by listening to its customers and learning what is vital to them. To uncover insights, it’s essential to look at quantitative information, like the number of likes, shares, and comments a piece of content receives on social media, and qualitative input, like sentiment analysis.


2. Credibility

Marketing professionals frequently mention brand credibility as a psychological element that could influence consumers’ propensity to make purchases. However, it can have either a beneficial or harmful impact, just like any other form of trigger. It refers to your brand’s reputation in this context and its capacity (or incapacity) to translate that into sales.

Customers frequently choose businesses that are regarded as leaders in their particular fields.

The number of years a company has been in business is another element that influences your purchasing habits. Given that it has been used by a particular demographic for that long, this speaks to the general appeal and quality of its service or product. Credibility in branding is all about how people perceive your business or organization.


3. Know Your Audience

Businesses that perform market research see quicker growth and more profitability. Your marketing effort and outcomes will be diluted by an audience that is poorly defined or too diversified. Keep in mind that there is a distinction between being unclear in your marketing and being indecisive with your business.

One of the best methods to characterize your customer is to create a buyer persona or an idealized representation of your target market. Along with facts about their interests, issues, and ambitions, you should also include information about the demographics of your consumer persona. Understanding their needs, wants, and desires fall under this category. You may develop messages, marketing and branding initiatives that connect with your target demographic if you clearly understand them.

Businesses can develop an enduring emotional bond with their clients and increase client loyalty. Success depends on outstanding customer experiences, an emphasis on creating great products or services, and coordinated branding initiatives.


4. Branding Elements

Before reading and absorbing your marketing messages, prospects take note of their visual appearance.

Your brand’s typography, color scheme, visuals, and website will give potential customers a glimpse of your brand’s style.

A logo may even denote a status symbol. Consider the pride people get when they drive a luxurious vehicle like a Buggati or don a Ralph Lauren outfit. Your company’s logo serves as a visual representation of what you stand for as a brand, in addition to serving as a means of identification for your business.

People have a solid emotional bond with the idea of color and that must an item of priority in your branding process. While the white is pristine and regal, the deep blue can give you a sense of safety and protection. While the purple feels opulent and majestic, the crimson is vibrant and vivid.

For customers to connect your visual assets with your brand, they must have the same underlying vibe as your logo and color scheme.


5. Differentiating Factor

By taking a cue from the past or imitating others in your sector, you cannot differentiate your brand. Try the disruption model instead. Consider your industry’s standard operating procedures and practices. Take note of the traditional approach and design a newer one which doesn’t resemble the same.

Let’s take Jio, for example. It offered free services to all of its customers in the initial phase and incurred a loss in doing so. However, they were able to acquire a ridiculously high number of customers, and the rest of the players in the telecommunication industry had to slash their rates to compete with Jio. Today, Jio is the market leader courtesy of its unconventional branding approach.

Jio’s brand strategy was based on differentiation in the business model. Let’s walk through the types of differentiating factors that you can adopt for your brand.

  • Product/Service

The finest marketing strategies start with items intended to stand out from the start. There are many shoe companies, but only one has the “Converse” brand’s relaxed, retro-casual sneaker vibe, which used to be the pinnacle of basketball shoes. Nike always stands out in the athleisure market thanks to its innovative designs.

  • Business Model

An innovative business model is a wise choice that generally pertains to startups. Investors will take notice of a superior company model if you demonstrate that it works and can attain optimum operational execution. Although consumers might not see the difference, you still need to perform effectively to stand out.

  • Marketing

Advertising and marketing campaigns frequently help a business stand out from the competition in crowded markets with plenty of comparable products. There are three additional ways to stand out in the advertising community: execution of creative ideas, media, or strategy.

For instance, consider Feviquik. Nobody even realized that large adhesive manufacturers existed before Pidilite’s humorous advertising. The differentiation in branding there is creativity. Television advertisements were run by no one else in that market, leading to media differentiation.

As a Brand Agency, we at Antriksh understand that adhering to the fundamentals of branding is crucial for every business out there. With our thorough brand analysis, we develop tailored solutions for your business. Click here for a free brand consultation and explore the endless possibilities to boost your business.


3-Step Guide on Keyword Research with Bonus Tips and Tools

We have now entered 2023 with several marketing strategies. Some things remain the same, like keyword research’s importance before writing or posting content about anything online. Every good article you read online goes through an in-depth analysis and research. Some writers often prefer to read magazines or blogs. The process of writing a blog article involves different steps. However, the writer must work and cover all essential aspects. A well-planned and researched article could work wonders for your business.

1. Why is keyword research necessary?

When discussing the importance of keyword research, user discovery is the primary aspect to consider. One should always think from the user’s perspective and what they want to discover. A perfect set of keywords can help your blog reach the targeted audience. It often gives traction with unique website visitors. The blog should balance different keywords pertaining to the primary niche.

To start any keyword research, seed keywords are the best. These keywords are usually small or short-tail with one or two words. An exciting tool called seedkeywords allows you to create a scenario and gives you a set of seed keywords for your project. Use these seed keywords and create your keywords around them. For instance, in the below example, we use the word blog as our seed keyword. Start using the seed keyword with different topics – How to start a blog, optimize my blog, rank my blog, and so on.


2. Benefits of Keyword Research

  • Growth in website’s organic traffic.
  • Higher rankings on search engines.
  • Reduce your site’s bounce rate with a proper set of keywords.
  • Gradual increase in conversions.
  • Stay updated with current trends.
  • Understanding user behavior and insights.
  • Get to know your competitors.
  • It also gives you ideas to curate content.


Bonus Tip – It is difficult to rank for competitive keywords. Go ahead and pick low to medium-competitive keywords. These will help you rank better on search engines. The second and most important tip would be to check Google suggestions. When you type something, it shows results with the most searched content.

3. Recommended Keyword Research Tools

We have compiled some great tools to help you ease the tedious research process. Let’s see how these tools will help you.

  • Semrush – This one needs no introduction! Semrush Magic Keyword Tool helps you with almost 20,000,000 keyword ideas with a single seed keyword! Check the historical data for in-depth analysis, SERP analysis, search volume, keyword difficulty, and many other features.
  • Ubersuggest – Neil Patel introduced this detailed keyword research tool. Ubersuggest allows you to see search volume, paid difficulty, cost per click, and SEO difficulty of any keyword. The best part is that you can even view the related keyword ideas and similar content ideas with the keyword.
  • Google Trends – This free tool by Google analyzes keyword popularity. It is based on geographical area and time period. Choose your area, subregion, and time period for a free analysis. You can even compare two different keywords to see the results. The tool will undoubtedly help you to get the most trending data!
  • Ahrefs – The complete package for all your keyword needs. The paid version lets you get keyword suggestions, keyword volume from 10 different search engines, click metrics, and accurate search volumes—the best keyword tool to level up your search game and rank higher with SEO.
  • Keyword Planner by Google Ads – Set Google Ad Campaigns, and the keyword planner by Google Ads does the job well! It is a free SaaS product by Google. An effortless way to generate keywords based on search engines. Use the free tool to plan all your Google Ads campaigns.


Other keyword research tools worth trying are Keywords Everywhere, Moz, Keywordtool, and KWFinder. What are your favorite keyword research tools?

We at Antriksh will help you with a Customised branding strategy for your brand. Book a free 30 minutes 1:1 session. Allow our team to simplify the process for you!


Effective 4 Step Branding Strategy for a Manufacturing Company

Everyone knows how vital a branding strategy is for a B2C company’s expansion. But did you know that this concept also works wonders in the B2B manufacturing scenario? It includes a wholesome package of advertising, sales, and revamping a company’s brand value.

Before hopping onto the branding strategy part, let us understand a bit more about manufacturing companies.

There are primarily two types of manufacturing companies:

OEMs (Original Equipment Manufacturers)

OEMs produce minor parts or subparts and sell it to their clients who further use them in their products. For instance, products like gear sharp and body cowls are produced by OEMs which are further procured by automobile manufacturers. OEMs typically obtain manufacturing projects from their existing clients who have been working with them for a long time. Industrial circles and referrals are also a major source of work for OEMs. Since these companies predominantly work for bigger brands, they don’t feel the need to have a branding strategy of their own.

Direct manufacturers:

These companies manufacture and sell their products to various industries. They also source some parts from different OEMs if required. They need to maintain a good profile to attract and retain clients while simultaneously ensuring optimum production. They usually have an in-house extensive sales & marketing team to get orders and ensure a steady revenue stream.

However, having a good profile is equally important for OEMs as it is for Direct Manufacturers.

Along with a dedicated staff and the will to expand rapidly, a modest and innovative branding plan can enhance a manufacturing company’s overall sales and productivity. It is capable of creating a sound working environment that positively impacts the employees’ mental health, thereby enhancing productivity. Having a full-proof internal and external branding plan ensures that your company remains strong and sturdy in uncertain times like pandemics, supply chain blockages, inflation, economic crisis, etc.

A branding plan comprises a vast series of services covering media asset-based marketing as well as offline-online advertising campaigns as a part of branding strategy.

Let us understand a few tactics of media asset production that can help in your manufacturing company’s growth.


A company, irrespective of the industry it works in, should have an identity that leaves a mark in people’s minds. What better than an introduction video that tells everything about your company?

1. Branding Strategy starts with an Introduction/Profile Video:

An introduction video portrays a company’s vision, mission, work culture, and structure. It offers a massive clarity about the company’s operations. This allows a potential client to know your company better. Adding testimonials of your current and past clients to the video is a cherry on the cake.

2. Product Catalog:

Like introduction videos, having your company’s decent product portfolio plays a huge role to land more clients. Product photography enhances the look and value of your products. Furthermore, using these professionally-clicked product photographs along with an apt description leads to a cool catalogue that your potential clients can refer to. This reduces the time and costs involved in directly addressing minor doubts or queries about your products each time you encounter a new lead.


3. Training Videos:

Training videos are also one of the crucial parts of an internal branding strategy. Creating training videos of how a process is conducted, how a product is manufactured, what are the company SOPs, etc. is crucial in a company’s development. Training videos decrease the extra time expert/senior employees put in to train the new employees. Additionally, anyone can watch these videos to understand the company’s functioning of various product developments. This equips your team with an added edge and the company is sure to observe a surge in its productivity.


4. Website:

Everyone knows how vital having a website is. Since the whole world is going through a digital transformation, having a viable and good website with all your company details is necessary. The first thing a client does when they hear about your company is, visit your website. Hence, a normal and boring website can put off your potential client. So, it’s like they say, the first impression is the last impression.

For more information on how a website helps your business, checkout our blog on 6 Easy Ways by Which a Website Helps Your Business.


All in all, leveraging the aforementioned services for your company certainly enhances its overall brand value and productivity. Incorporating these elements in your branding strategy will help your business attain more credibility.

Antriksh has been a pioneer in delivering top-notch services in company branding and devising prudent branding strategy. We have worked with B2B manufacturing giants like Amphenol, Alfa Laval, Western India Forgings, Maxima Steam Works, Autofina, and many more and gracefully assisted them in creating branding media assets.

Need a free consultation about how these services can add value to your company? Well, we are just a click away! You can also call 7249222661 or mail us at