4 Important Stages of How Branding Evolved Over the Ages

The definition of “Brand” has changed dramatically over time. Originally, the term referred to the practice of leaving a mark on something to indicate ownership. It later evolved to include marks or stigmas placed on convicts or those involved in gangs. Italians began using unique watermarks on paper as early as the 1200s. This was possibly the beginning of the definition of branding that the majority of us think of today.

The American Marketing Association defines this type of branding as a “name, term, design, symbol, or any other feature that distinguishes one seller’s goods or service from those of other sellers.” Branding evolved to include the term “trademark” in the 1900s. It was further succeeded by print media and radio branding, before TV commercials became a reality. In today’s world, branding has evolved to be a completely different ball game altogether. Let’s deep dive into how branding has evolved over the course of time. 


The Era of (Real) Brands

When the use of branding property came up, it sparked a long debate. However, using unique designs to brand cattle and other livestock was very common in the 16th and 17th centuries.

These brands were physical markers that told anyone who saw them who owned the animal. Unique in many ways, brands were similar to early logos, in which they were easily identifiable.

People gradually realised that these types of brands could be used for more than just claiming ownership — they could also be used to associate a product with a company.


The Era of Trademarks

During the Industrial Revolution, the evolution of branding entered a new phase. Factory manufacturing was a thriving business at the time; however, factory-produced goods were not initially as trusted as those made and sold by local sellers. To sway buyers away from purchasing products from local suppliers, factory owners learned to build product-consumer relationships by promoting their products in a familiar way and earning brand loyalty within the household.

Brands, such as Coca-Cola, Kellogg’s cereal, and Campbell soup, simply represented specific products. Because of the circumstances (lack of regulated standards such as quality control), buyers found it relatively easy to distinguish superior goods from inferior ones. 

Successful businesses demonstrated that their products were of high quality and superior to those of their competitors. Many products were also new or recently invented (for example, soda pop and the convenience of canned soup), which provided companies with what is known as a unique selling proposition (USP).

Companies began using trademarks in the 1870s to gain brand recognition and demonstrate ownership. From logos to colours to symbols to slogans, brands could legally register their brand identity and claim it as intellectual property.

Trademarks enabled brands to protect their integrity and deter copycats. Bass & Co.’s Pale Ale, was one of the first registered trademarks in the United States.


The Era of Radio and TV

Brands had a new, exciting way to connect with more consumers than ever before with the invention of the radio in 1896 and television in the 1920s.

With this new medium came an auditory angle — jingles and slogans that became embedded in consumers’ minds and increased brand awareness.

Branding was given new life by radio and television. You could now do more than just see brands; you could also hear them! It was a full-fledged branding experience!

Radio and television advertisements were game changers for branding because they allowed companies to come directly into consumers’ homes and provide a multi-sensory experience.

The first television, by Bulova Watches, commercial aired in 1941. Even though only a few thousand people saw it, it signalled the beginning of a new era of branding possibilities.


The Digital Era of Branding

Branding should evolve in tandem with the digital world. Your business will remain relevant and appealing to your target market if you regularly research trends and how to best portray your brand.

The digital era has altered branding in numerous ways. Many businesses now use online advertising and marketing to share their stories with customers and build their brand. There is, however, much more competition out there, and it can be difficult for a company to develop a compelling, standout brand identity. 

Social media has enabled us to communicate directly with the brands we use every day. The audience can challenge, question, and gain a more accurate picture of the company. There are no longer “gatekeepers” who control who speaks and what is said. As a brand, you no longer need a large budget to get your message heard thanks to social media.

Branding has evolved from the sale of a product to the sale of values and beliefs because the audience has evolved. The majority of brands have moved away from purely descriptive content and toward more interactive, information-based, and versatile content.

Businesses that adapt to the changing digital landscape the fastest are more likely to thrive. Keep up with the pace of the ever-growing world of brands with Antriksh and check out our branding packages. Get in touch with us for a free consultation on how we can add value to your brand. 


7 Best Video Marketing Tips

Do you know the global average for video consumption is 84 minutes per day? 

And why not, Videos offer you the best experience with quality content in no time. From social media to your website, video marketing is the “ticket” to reaching and connecting with your target audience in a way that text and images simply can’t. So grab your cameras, get creative, and start rolling into the world of video marketing!

Contact Antriksh today to create stunning videos for your brand and devise a game-changing video marketing strategy. We also offer FREE Brand Analysis and Consultation.

Marketers and business owners optimize videos to drive:

  • High engagement rate 
  • Increase organic traffic
  • Better conversion rate.

It’s a no-brainer; a successful Video Marketing campaign will enable you to get better leads and engagement. 

Have you cribbed about getting more clicks, likes, and comments on your videos? If yes, then let’s dive straight into the tips and insights which will play an essential role in determining the success rate of your video. If done right, it can help you meet your business goals.

1. Perfect timing for Video Marketing

The duration of your video should be brief enough to keep your audience interested along the way. You can opt for the Storytelling method to keep your viewers engaged with your content. 

2. Catchy Hookline

According to stats, the average attention span is 8.5 seconds. That’s why you need to focus on the first ten seconds of your video. 

Create a hook to grab your viewer’s attention by clarifying what your video is all about. Also, unique thumbnails ease the process of enticing your target audience to click on the videos.


3. Tell your story with or without sound

Surprisingly, 80℅ viewers watch videos with the sound off. That’s why creating a compelling video with or without sound is essential. You can optimize your video by including the pro tips below-


• Beautiful visuals 

• Text-heavy descriptions

4. Repeat the call to action

Yes, read that again! Most of us include the CTA only at the end of the video. According to data, a CTA in the middle of the conversation had an average conversion rate of 16.95% compared with a CTA at the end. 

That’s why it is critical to include CTAs in various places by mentioning essential keywords such as

Subscribe to your channel

• Follow / Like your Page

• Share with your friends

• Comment on the video

• Check out other content 


5. Think SEO

Follow SEO practices to rank higher on the search page. You can do this by meticulously including keywords in your subtitle and adding a clear and concise description. 

Also collaborating with other brands and influencers builds connections and encourages social shares. This way, you can boost conversion and sales while building unshakable trust. 

6. Distribution channels for effective Video Marketing

 Identify and focus on distribution channels that will give you the highest ROIs. Ideally, there are three free distribution channels: 

Website- You can optimize your website’s content by including mini videos to build trust and boost traffic to your site. 

Blog- Adding videos to your blogs lets the viewers learn quickly about the content you are sharing. This practice will make the audience engage with your brand.

E-mails- Do you know email click rates go up by 300% when you add a video to your mail? I see no reason why you should not add videos to your email list here. 

Meanwhile, you can also opt for paid distribution channels for better lead generation. Google and Facebook ads work best when driving traffic through paid media. 

7. Track your video analytics 

Tracking your videos is one of the most efficient video marketing strategies to determine whether your video is booming. So, here’s a checklist that will help you in tracking the progress of your video:

View count

-Play rate

-Social sharing and comments

-Video completion

-Completion rate

-Click through rate

-Conversion rate

-Bounce rate

-Time on page 

Post tracking, you can make changes in your next video and ideate it accordingly for better results.


Consequently, by incorporating video marketing into your business strategies, you’ll be able to increase brand awareness, drive website traffic and ultimately boost sales. Remember, it’s all about doing video marketing the right way, targeting the right audience, and distributing it on the right platforms. So go forth, execute the above tactics, and watch your business soar to new heights!

Visit our website or fill out this form to book a free consultation and grab top-notch marketing and branding services


3 Best Content Strategies for Your Brand

Did you know 82% of consumers feel more positive about a brand after consuming customized content? 

There’s no secret sauce or a shortcut to creating brand content that people love. Focusing on a unique brand voice and value-added content comes close but building custom content strategies for your brand is the key to nailing your brand presence. 

One such brand is Zomato which has won hearts with its content. Their content strategies revolve around the following patterns:

– They engage with you by sending subtle yet interesting notifications

– By sharing relatable social media memes

– Collaborating with dynamic influencers on YouTube

Unsurprisingly, Zomato has over 32.1 million active users monthly, summing up its grand success. Now let’s look at three content strategies that will help you create impact: 

Video Marketing 

How often have you caught yourself binge-watching video content? According to the latest statistics, the average viewer spends 100 minutes a day watching video content. That sums it up to be one of the best content strategies!

Considering this fact, let’s dive into some types of videos that you can’t afford to ignore –

Profile video: It gives a quick glimpse of who you are and how you will delight your audience. 

Product/Service explainers: These videos help you quickly show use cases of your product or service and educate customers.

BTS videos: Include behind-the-scenes; viewers love to see the unscripted part.

User-generated content: Share customer’s stories to make them feel special and then just wait for the ROIs 

Shoot out with Influencers: Obsession with celebrities only catches the wind, so why not use it for your brand’s benefit?

Therefore, if you want ultra-pro video quality, contact Antriksh. We understand what people love and create click-worthy content.


Cult Content Strategies

Any piece of content that is interesting and informative qualifies as “cult content.” Furthermore, If you want to stand out from the crowd, being unique is how you do it. 

Look at TEDx; they lift potent voices in business, marketing, technology, and much more. Their uniqueness is 18-minute wide-ranging talks which make learning fun and interesting. Now, let’s look at the content lessons you can replicate to be the cult brand in the business world- 

First thing first, create helpful content which solves a genuine problem. 

Find your brand’s voice and stick to it; this will make it easier for the audience to spot you.

Only create content that aligns with your brand. Choose your unique style over trends. 

If you commit to these proven strategies, your brand and business will fetch the desired results.

Understanding the social media landscape

Social media is more than just a nice-to-have for your business in this competitive market! 

It is the most direct and advanced approach to reaching your target audience. Understanding the social media landscape is handy if you want to bridge the communication gap between you and your customers. You can optimize different platforms by producing dynamic content, for example- sharing personal stories, business, branding, entertainment, and education-focused content. 

Catch over here is to analyze top-notch brands like HubSpot, Google, and Nike and implement their strategies for your brand’s success. Here are the valuable insights practiced by B2B and B2C brands to leverage their businesses- 

B2B brands usually focus on optimizing LinkedIn and Google to reach more and more decision-makers

For B2C, the sky’s the limit. Instagram, YouTube, Facebook, and Twitter are high-priority platforms depending on the content type.

With all these takeaways in mind, you can work on building effective content strategies. 

If you want to be at the top of your brand content game, visit or mail us at to get a FREE brand consultation and a guide on devising your brand’s content strategies!


6 Easy Ways By Which A Website Helps Your Business

Businesses worldwide have been pivoting towards a digital approach for quite some time now. An authentic business, these days, has some sort of a digital footprint. A website is a rudimentary part of the digital presence and is a vital cog in gaining momentum in the highly revolutionised digital world.

A brand’s web-site is a part of its identity, as it encompasses the brand style. Does that mean every business should have a website? Long story short, it isn’t a compulsion. But it is much more profitable to have one. Here’s why:

1. A Website Makes your Business look more legitimate and professional

Want to get an added edge in the business world? Making a web-site is the way to go! Customers are more likely to put their trust into credible businesses with certain certifications and a sense of validity than those without. Websites add this sense of validity to your business. Consider it as an online identity card for your business.


2. Creates a good impression on the Consumer

Having an attractive web-site draws the attention of many consumers and compels them to use your products and services. Satisfied customers and eager prospects are more likely to recommend your products or services to others which in turn helps spread the popularity of your business.

Moreover, enabling a seamless UI and UX design goes a long way. You’d want your customers to explore your offerings with utmost ease to have better lead conversion.


3. Easily accessible

In today’s rapidly changing, easily accessible world, everything is available at the consumer’s fingertips. Research shows that most customers purchase products and services online even before visiting the store in person or rather would like to explore your service & product details online before contacting a business. Another important application of your web-site is social media marketing. Linking your Facebook ads or your Instagram page to your websites helps drive a lot of traffic to your web-site and helps boost its popularity.

This also allows the user to explore all your online assets to better understand your product/service and check out your business journey.

4. Relatively affordable

Although slightly expensive to build in the beginning, websites give you a good return on your investment. In comparison to ads and social media, websites are more reliable. Once you’ve listed out all your core offerings, you won’t need to update it as frequently as your social media posts. This saves a lot of time and we all know the time value of money! They also create a sense of engagement and are easier to access than any other platform.

5. Helps in customer engagement

Business is not just about selling your products and services but also about communicating your goals, visions and purposes to your customer base. To do so, having a website is crucial. Research shows that 60% of the customers will interact with a business through its website if rightly built and maintained.


6. Gives customers access to information, help and customer service

Having an easily accessible web-site with all the relevant information makes things much easier for customers. With the help of a website, customers can also have easy access to help, and customer service thereby improving your ratings in the long run through web-site automation.

Although having a web-site gives your business an added edge, it is not advisable to create one in certain cases. In case you are just starting and are an early stage creator or a small business, it is a good idea to get some initial traction for your business through some solid groundwork and word-of-mouth before investing in a website.

Need help creating a website? We are here to help! Simply drop us a mail at or visit our website to get in touch with us.