What comes to your mind when I say, Nike? Are you visualizing a lone swoosh mark?
Well, that’s the essence of a successful logo to make you quickly recall it.
Besides, recognizing a powerful logo makes customers feel more optimistic about any brand. That means tapping into viewers’ minds and giving them a reason to remember can get your brand more eyeballs.
Here are the top no-brainer reasons why you need a solid logo design for your business-
- It grabs attention
- Fosters your brand loyalty
- It makes your business stand out from the competition.
While designing a logo it is crucial for your brand, to build a winning strategy and that can be challenging. It demands deep research, creativity, and an understanding of what works.
You can spend days and weeks coming up with a good logo. But if you are eager to learn the nitty-gritty of logo designing and design your brand’s logo, this blog will offer a deep dive into the concept.
Designing a good logo
Designing a logo means creating the best visual brand mark for your company. A decent logo is distinctive, practical, and simple in form. Let’s break down what makes a good logo for your brand-
- Unique design– Choose a design that displays your brand’s style and personality. You need a logo that doesn’t blend in with the crowd, leaving a lasting impression in people’s minds.
- Logo color– Color is the perfect trigger for your target audience. Ask yourself how the color palette and fonts will match your brand story.
- Readability– Your logo has a few seconds to make it memorable. Make sure your logo design is simple and practically looks appealing on your website, social media channels, or the Metaverse.
According to stats, it takes 400 milliseconds for the brain to form an opinion about your logo. That’s why simplicity in your logo design is non-negotiable to make it responsive. You can read more about how your brain processes logos here.
Impactful Logo designs
Now, let’s look at the most impactful types of logo design for your business-
- Abstract logos-
An abstract logo is a type of pictorial logo that uses graphics to convey the core messaging of your brand. It works best in a highly competitive market when you want to stand out. Famous brands using this design strategy are:
- Combination logos-
You don’t need to limit yourself to a specific style when it comes to a logo design for your brand. A combination style is quite popular in logo design, clubbing text and icons in a single logo. Big brands using combination logos are:
- In motion logos-
In motion, logos are moving designs allowing the companies to maximize the clarity and memorability of their branding. It lets the audience take in the details of the design, and works best for virtual platforms. For instance:
IN MOTION LOGOS
- Monogram logos (or letter marks)
Monogram logos consist of letters, usually brand initials for the identification purposes of your brand. For instance, how much easier it is to say and recall IBM versus International Business Machines. Other examples are:
- Wordmark logos-
Wordmark logos focus on your brand’s name alone. Your business name should be catchy and clubbed with solid typography to make your brand logo memorable. If you are a new business, this type of logo is for you to get your name out there. Popular examples include:
- Pictorial logos-
Pictorial logos are graphic-based logos that contains only an image. It can be a tricky logo type for new companies because it demands strong brand recognition. A few famous examples are:
Here’s how you can optimize pictorial logos in different ways:
- By using an illustrated character
- Mascot logo – Mascot logos consist of colorful cartoonish characters. You can use this logo type to create your very own spokescharacter. Your brand can provide an amazing user experience, especially for young children and families. Popular examples are:
-Mickey Mouse | The Walt Disney Company
-Julio Pringles | Pringles
-Colonel Sanders | KFC
- By enticing a classic old-school vibe to your brand
- Emblem logos – Emblem logos give your business a classic or vintage look. This type of logo design is detail-oriented, less versatile, and for large-scale companies. A few examples of Emblem logos are:
Well, colors have been proven to raise emotional triggers in buying decisions of viewers. So next, you should focus on understanding color psychology with three pro tips given below-
Bright colors reflect energy, happiness, and passion. On the flip side, black and white elicit sophistication and maturity. All you need to do is understand the right colors for your brand. Here we bring a list of different logo colors so you can design the perfect color palette for your brand:
- Yellow logos – You can pick this color to exude happiness, youthful energy, and affordable pricing. But beware it doesn’t align with mature and luxury brands.
- Red logos – If your brand stands for passion, intensity, and aggression, then red is your go-to color. According to color psychology, red logos are bold and can make a statement for your brand.
- Green logos – If your brand comes under the health and financial sector, then think green. But, this color goes well with any brand because it is linked with strong cultural associations, harmony, and calming effect.
- Blue logos – Do you know Blue is the most used color in brands? It is also a universal color that exudes trust and calmness. It is used by all kinds of brands including finance, education, sports, etc.
- Purple logos – If you want to come out as the alpha luxury brand, then Purple can fulfill your goal to stand out among the competition. Many designers also consider it the color of the future, portraying mystery, art, and change.
- Black logos – If you want your brand to look modern, chic, and sophisticated, then go for black. Psychologically, this color creates seriousness while exuding authority and durability.
- White logos – White-colored logos will help your brand to create a perception of purity among the audience. Your brand logo will have a positive connotation creating an aura of cleanliness to communicate goodness and equality.
So, create a color palette according to your brand personality.
Also, MIT researchers have found that the psychology of color isn’t universal. So keep the cultural context in mind.
Then, run color tests with your audience to figure out what works best for your brand and then be consistent with it. A few tools you can use to put your logo to the test are mentioned below-
- Check my colors:
It is an easy-to-use web-based tool to: check the background and foreground colors of your website. It provided you with a tabular report regarding all the elements.
- Logo Lab:
This free tool rates your logo on 10 key factors like recognizability, scalability, balance, etc It lets you see the logo as an app icon and also summarizes whether your logo design is perfect or it needs some changes.
- Color Shark:
If you are looking for a tool to foresee color contrast accessibility and test your design, Color Shark is best in the picture. If your brand colors don’t feel right, it automatically finds the closest accessible colors.
Other than tools, you can go for the organic logo color testing method and which is simply to ask your audience. All you have to do is select 3 brand colors and ask the viewers to vote for their favorite color.
So, this is how you can make logo design work well for your brand. And, if you need assistance with logo designing or complete branding consultancy, visit Antriksh’s Website to book a free consultation.