social media strategy Archives

An Innovative Small Business Guide To Social Media – Top 3 Platforms

Don’t push people to where you want to be; meet them where they are.

-Meghan Keaney Anderson, VP of Marketing, Hubspot

If you’re a small business owner and not on social media, you’re missing out on all the fun! It’s where you can promote your products or services and share funny memes and reels with your followers.

In fact, your growth is not just limited to social media platforms. Social media marketing also helps to promote web content and drive traffic to your site. Now, let’s take a look at why social media still counts for small businesses:

Social Media provides targeting capability at a lower cost

Social media allows you to target your audience based on demographics, interests, and behaviors to minimize ad spent waste. You can also utilize real-time performance data and insights. It will help you to adjust campaigns for maximum speed.

It guides you to improve customer service

Social media is a direct line of communication with your customers. You can respond to customer inquiries, complaints, and feedback in real-time to show you value their concerns. This allows you to monitor and track your customer sentiment and improve services accordingly.

So, this is how you can strengthen your relationship with your customers.

It helps you to gain valuable insights

You must optimize social media analytics tools to know your audience’s behavior and choices.

Well, you are familiar with social media’s benefits for your brand. Now the catch is to crack the correct code to start with social media. And here you go; in this blog, you will get the best practices to adopt for a robust social media presence for your startup or already established business.

Optimize social media for marketing.

First, you need to define your target audience. You can do this by creating customer personas. You will have fun drilling down into specific segments. For instance, it comforts you to figure out the demographics and personality of your customers.

Use social media for recruiting and hiring.

Create your company page on social media platforms like- LinkedIn or Facebook to establish credibility and work culture. After doing so, opt for job openings and clarify your recruitment goals. It can target a specific set of applicants or skyrocket the traffic to your job listing.

Pro tip: You can share employee testimonials to highlight the benefits of working with the company.

Pick the right platforms for your small business.

So, how do you swipe right on the right platform?

Think about your target audience. Are they on Facebook, Instagram, or LinkedIn?

Each platform has its pros and cons, so choose thoughtfully. For instance, visual content is more efficient on Instagram, while text-based content is more suited for Twitter or LinkedIn.

Next, think about what content you want to share. Are you focussing on infographics, reels, or behind-the-scenes? And finally, track your social media performance, and adjust your strategy accordingly to drive desired results.

Well, among the many platforms, the most effective social network for your small business could be:

Facebook

Facebook has 2.93 billion monthly active users, allowing your small business to target potential customers. Also, Facebook offers targeted ads and boosted posts. You can use such marketing tools to reach specific demographics and win over your business goals.

Pro tip: Facebook provides unique features like business pages, groups, and messenger so you can show your products and services, build community, and gain insightful feedback.

Instagram

Instagram users are highly interested and spend lots of time on it. You can use this to your advantage by posting eye-catching content. Don’t miss out on Instagram Stories, reels, and IGTV. You can also use an Instagram influencer strategy to leverage your business and reach a wider audience.

Pro tip: You can integrate other marketing tools with Instagram, such as Facebook Ads Manager or Hootsuite, to make managing social media for your brand more accessible.

LinkedIn

LinkedIn is your best friend if you want to network, market, or hire for your small business. Other than potential customers, you can also get business partners and employees. You can use advanced search features to reach your ideal audience.

You can start the social media journey for your small business by opting for free courses and networking events. It will provide a business-focused approach to your brand.

Pro tip: You can grow your email marketing list by running a weekly newsletter on LinkedIn and also stay in touch with your current customers.

And finally, don’t hesitate to experiment with other platforms until you find your perfect match!

Our dedicated team of professionals will ensure to support every type of business. Call us at 7249222661 or fill out our contact form to contact us.

Data-Driven Advertising : A Powerful 3-Step Guide For Making an Informed Decision

Sales play an essential role in every business. It is a significant factor that impacts the overall existence of the business. Several brands opt for Traditional Marketing, and some try Digital Marketing. For any brand, devising a good marketing strategy is essential, irrespective of any marketing type. Moreover, planning your marketing and advertising efforts around data can be beneficial for your business.

People have this preconceived notion that data-driven marketing strategies only apply to Digital Marketing. On the other hand, Traditional and Digital Marketing both use data-driven strategies. Let us simplify some important pointers about the significance of data-driven advertising for any brand.

What is Data-Driven Advertising?

Data-driven advertising helps a brand target a specific audience. It enables a combination of several factors like trends, insights, facts, engagement, patterns, and many more. It supports understanding customer perception and uses appropriate/tailored content for a successful campaign. This campaign can result in desired output like targeted sales is sufficient.

Why Opt for Data-Driven Advertising?

For example – A random individual’s frequent visits to the brand’s website suggest an interest in the products offered. Still, a need for purchases after browsing the e-commerce store indicates hesitation or concerns. To address this, the brand could provide data-driven strategies like more detailed product information, offer promotions or discounts, and provide customer support to help the individual make an informed purchase decision. By understanding the individual’s behavior and providing relevant support, the brand can convert the frequent visitor into a paying customer.

Lufthansa is a well-known aviation company. Let’s take a look at how data-driven strategy helped them with increasing their organizational efficiency.

Source

Data-driven strategies help to understand key performance indicators for a brand. Any brand needs data and thorough research to plan digital advertising. Overall, you need a data-driven approach to advertise on any medium -offline/online. That also includes testing creatives and marketing collateral from different data test points angles. Paying attention to research data and adapting agilely based on data insights from organic and inorganic reach of advertising done by any brand.

How Will it Help Me as a Brand Owner?

Creating a rough database is essential to include best practices for data-driven advertising. It starts with the actual brand vision, adding and collecting data sources, documenting all the accumulated data, utilize the data to make different analyses and strategies. The last one is the output, gathering results, making amends, or planning a new strategy.

A data-driven strategy has multiple benefits. Let’s check some of the important ones in the article.

It helps to recognize best practices
Determine the perfect platform for marketing
Understand your audience
Drive leads, sales, and profits
Add smooth workflow
Provide relevant information
Improvise implementation
Personalized brand experience as per customer insights

The overall business strategy today mostly depends on a data-driven culture. Almost all organizations today work similarly to deliver targeted goals/outputs. Combining data and analytics for advertising purposes is an impeccable combination. Data-driven advertising can help businesses make more informed decisions, improve customer engagement, and drive revenue growth. By leveraging the power of data, companies can obtain a competitive benefit in the current digital world and thrive in an ever-changing market.

As a brand owner, it can take a lot of work to understand the basics of data-driven advertising or include them efficiently for your brand. We at Antriksh will help you simplify the process with a proper in-depth data analysis for your understanding. If you want to be at the top of your brand content game, visit antrikshglobal.com or mail us at contact@antrikshglobal.com to get a FREE brand consultation and a guide on devising your brand’s content strategies!

Top 5 Dynamic Social Media Scheduler Apps

Handling social media is no longer an easy task. Staying updated with the latest trends and effectively cross-promoting posts across multiple platforms can be quite intimidating. However, thanks to the power of technology, social media scheduler apps have emerged as essential tools for efficient social media management. These apps not only save time and effort but also enable users to plan and schedule content across multiple platforms strategically.

1. Hootsuite

Hootsuite is a popular social media scheduler app that offers a wide range of features. It allows users to manage and schedule posts across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and more. With its intuitive interface, content creation tools, and powerful analytics, Hootsuite simplifies social media management, making it an ideal choice for individuals and businesses alike. Did you know Hootsuite’s mascot is an owl named “Owly”?

2. CoSchedule

CoSchedule is a popular social media scheduler and marketing calendar tool that provides a centralized platform for managing all marketing initiatives. Along with social media scheduling, it offers features like task management, project collaboration, and marketing campaign organization. CoSchedule’s integrations with popular content management systems make it an excellent choice for content-driven businesses.

3. Buffer

Buffer is another top contender in the realm of social media scheduler apps. It offers a user-friendly interface and supports scheduling for platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Buffer’s standout feature is its built-in image editor, which allows users to create stunning visuals without the need for additional design tools.

4. Sprout Social

Sprout Social is a social media management and scheduling platform designed for businesses and agencies. Apart from scheduling and publishing posts, Sprout Social offers advanced social listening, engagement, and analytics features. Its intuitive calendar view and collaborative workflow streamline the content planning process, making it a powerful tool for team collaboration.

5. Later – A focused Social Media Scheduler App

Later is a social media scheduler app specifically focused on visual platforms like Instagram, Pinterest, Facebook, and Twitter. It stands out with its user-friendly visual content calendar and unique features like Instagram Stories scheduling and hashtag suggestions. Later’s intuitive drag-and-drop functionality simplifies the process of planning and visually organizing your content.

Efficiently managing social media platforms is crucial for individuals and businesses alike. By utilizing the power of social media scheduler apps like Hootsuite, Buffer, Sprout Social, CoSchedule, and Later, you can streamline your content creation and scheduling processes, save time, and unlock the true potential of your social media presence. So, embrace these tools, inject some fun into your social media strategy, and watch your online engagement soar to new heights!

Social media scheduling can be a time-saving and efficient way to manage your online presence. Here are some easy tips to help you get started:

Know Your Audience and Peak Times – Try to understand your audience and target them accordingly.
Create a Content Calendar – Note down all the important events and dates. Use this as a reference and create a content calendar to plan your social media content well in advance.
Mix Up Your Content – Don’t stick to a single form. Include polls, quizzes, videos, posts, and carousel posts. Include interesting content that will attract your audience.
Re-purpose Content – It is not necessary to create new content every day. Pick up excerpts from the blog posts and create interesting facts or carousel posts to publish on social media.
Engage with Your Audience – Don’t ghost your followers once you post the content. Be available to interact with them in the first hour once your posts go live. Engaging with your followers helps build a strong community and enhances your brand’s reputation.
Monitor Performance – Keep track of how your scheduled posts are performing. Use the analytics provided by your social media management tool to understand which posts are most successful and adjust your strategy accordingly.
Talk about Current Events – Stay informed about current events and be ready to pause or adjust scheduled posts if needed.
Experiment and Improve – Social media scheduling allows you to experiment with different posting times, content types, and strategies. Pay attention to what works best for your audience and continuously improve your approach.

Remember, while the above social media scheduler apps provide powerful scheduling capabilities, it’s essential to maintain authenticity and engage with your audience in real-time. For focused content and social media management strategies, contact Antriksh to tailor a plan accordingly to your needs. Happy scheduling!

Who Should Opt For Comprehensive Social Media Management Packages in 2023?

Do you find it overwhelming to manage your social media accounts? Are you a brand owner struggling to manage your social media accounts effectively? We know it’s challenging to manage things and multitask every day. Finding the time to create and post engaging content, track analytics, and engage with your audience takes a lot of work. That’s where social media management (SMM) comes into the picture.

If you’re a small business owner or someone with a startup with limited resources, social media management packages can be a cost-effective solution to manage all the social media accounts and reach the target audience. SMM services offer a diverse range of solutions. These include content creation for various platforms like Facebook, Instagram, and LinkedIn among others, as well as advertising and marketing. Moreover, by using a dedicated plan for your social media, you can speed up your branding process.

Who should opt for Social Media Management packages?

Individuals or businesses must keep up with the latest social media trends and algorithms to ensure their content performs well.
Entrepreneurs seek to establish and grow their brands while expanding their reach on social media platforms.
Marketing teams that aim to simplify their social media management tasks and execute effective social media strategies can also benefit.
Small business owners need more time, resources, or knowledge to manage their social media accounts efficiently.

What are the reasons for opting for a Social Media Management package?

With the help of experts, you can streamline your social media efforts and attain your marketing goals.

Managing multiple social media accounts can be tiring, especially for businesses with limited resources.
Social media management packages can help you manage your social media accounts streamlined and effectively while focusing on your core activities.
Social media marketing requires expertise and knowledge of the latest trends and best practices. If you need this expertise
Antriksh’s social media management packages can provide access to experienced professionals who can effectively handle your social media accounts.

Antriksh’s Offerings!

If you’re a brand owner who wants to scale your brand’s social media presence, Antriksh’s effective social media management packages can help you attain your goals. With comprehensive services, establish a solid online presence. With the right approach to social media management, companies can effectively market their offerings and differentiate themselves from their competitors. A comprehensive package consists of the following elements:

Social media strategy
Social media content creation (graphics, caption, hashtags)
Social media scheduling and publishing
Engagement/community management
Social media advertising

If you’re considering Antriksh’s social media management packages, here are some essential aspects:

We offer a personalized package where each brand is assigned a dedicated manager.
The manager is responsible for interacting with customers on behalf of the brand, resolving minor inquiries, and communicating important information to the owner.
The online presence and replies build customer trust and loyalty toward the brand.
The package often includes marketing campaigns that help the brand with increased sales and gain traction on websites.

In conclusion, social media management packages can be a worthwhile investment for businesses seeking to proficiently manage their social media accounts and engage with their target audience. It helps to establish a solid online business foundation. Managing social media accounts requires much time and attention, particularly if you want to stay current with the latest trends and best practices. Suppose you find it challenging to multitask and keep up with the world of social media. In that case, it may be worth considering enlisting the help of a professional team of experts to manage your accounts on your behalf.

Do you need an expert team to manage your social media accounts effortlessly? Call us on 7249-222-661 or contact us at contact@antrikshglobal.com to book a free consultation and grab top-notch marketing and branding services.

7 Pinterest Templates for Engaging Content

It has become essential for businesses of all types to have a presence on Pinterest. The current social media game can take time and effort. With the ever-growing popularity of social media platforms, it has become essential for companies to expand their reach and engage with their target audience effectively. Pinterest, in particular, has emerged as a powerful tool for businesses to showcase their products, services, and brand personality in a visually appealing manner.

Pre-designed Pinterest templates or layouts provide brands with a convenient and efficient way to create visually appealing pins without requiring extensive design skills or starting from scratch each time. By utilizing Pinterest templates, businesses can streamline their pin creation process and focus on other aspects of their marketing strategy. Businesses can experiment with different fonts, colors, and layout variations to create pins that align with their unique brand personality and resonate with their target audience.

We have compiled a list of Pinterest Templates to ease the process of creating pins on your account. But before that, let’s understand why Pinterest templates are necessary!

Why are Pinterest templates necessary?

Visual Consistency:

Templates help you maintain a consistent visual style across your Pinterest content. By using predefined templates, you can establish a recognizable look for your brand or content, making it easier for users to identify and engage with your pins.

Branding and Identity:

Pinterest templates enable you to incorporate your brand elements consistently into your pins. You can include a logo, brand colors, and fonts, which help reinforce your brand identity and make your pins easily identifiable as part of your brand.

Experimentation and Optimization:

Templates provide a starting point for experimentation and optimization. You can try out different layouts, fonts, and design elements within your templates to see what resonates best with your audience. By analyzing the performance of different templates, you can make data-driven decisions to improve your Pinterest strategy over time.

Time Efficiency:

Creating templates saves you time and effort in the long run. Instead of starting from scratch whenever you want to design a new pin, you can customize an existing template. It allows you to create new pins quickly and efficiently, especially if you have a large volume of content to produce.

Professional Appearance:

Templates give your pins a polished and professional appearance. With well-designed templates, you can create visually appealing pins that capture users’ attention. A professional-looking pin is likely to be clicked on and shared, increasing your reach and engagement on the platform.

Overall, Pinterest templates are essential for maintaining a consistent brand image, saving time, and creating visually appealing pins that engage and attract users. They allow you to showcase your content effectively and maximize your Pinterest marketing efforts.

Pinterest template types tailored to different business categories:

1. E-commerce Template:

•Showcase your product images in an eye-catching collage or grid layout.
•Include clear and concise product descriptions.
•Highlight any special offers, discounts, or promotions.
•Add a call-to-action encouraging users to visit your website or make a purchase.

2. Service-based Template:

•Use a visually appealing background image related to your industry.
•Feature testimonials or client reviews to build trust.
•Include a compelling headline highlighting the benefits of your services.
•Incorporate icons or illustrations representing different service offerings.

3. Food and Beverage Template:

•Display mouth-watering food or beverage images as the focal point.
•Include the recipe or preparation method in a visually appealing format.
•Add brief descriptions highlighting key ingredients or flavors.
•Incorporate a branded logo or watermark to enhance recognition.

4. Travel and Tourism Template:

•Showcase stunning destination images or travel experiences.
•Include captions with enticing descriptions of the locations.
•Incorporate a call-to-action to inspire users to plan their trips.
•Utilize a consistent color scheme or design elements associated with travel.

5. Health and Wellness Template:

•Feature images related to fitness, nutrition, or well-being.
•Include motivational quotes or tips for a healthy lifestyle.
•Incorporate a visually appealing layout for workout routines or recipes.
•Add your logo or branding elements to maintain consistency.

6. Education and Online Courses Template:

•Use engaging visuals related to education or learning.
•Incorporate a clean and organized layout for course information.
•Highlight key benefits or unique selling points of your courses.
•Include testimonials from satisfied students or professionals.

7. Home Decor and Interior Design Template:

•Showcase beautifully styled room images or home decor items.
•Provide helpful tips or DIY ideas for home improvement.
•Incorporate a color scheme and design elements.
•Include links to relevant blog posts or articles for more inspiration.

Remember, these are general ideas, and you can customize each template based on your specific business and target audience. Customizing these Pinterest templates to align with your brand and target market will help maximize the impact of your Pinterest presence. The goal is to create visually appealing and engaging pins that align with your brand and industry.

Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to support every type of business. Call us at 7249222661 or fill out our contact form and we’ll get in touch with you!

1. Canva

A unique graphic design platform widely used for content creation. Canva is undoubtedly one of the best editing apps. It’s a user-friendly interface, and intuitive features allow you to create a wide variety of visually appealing presentations and graphical content. What sets Canva apart is its extensive selection of templates, designs, and fonts, allowing you to create customized content that truly stands out.

For beginners, Canva offers an array of free templates. And for those who need help with creatives and designing, Canva offers a free design school to help you get started. With their helpful tutorials and tips, you can learn design basics and quickly create stunning visuals.

2. Grammarly

Grammarly is a writing assistant that helps with grammar, spelling, and punctuation, ensuring your content is error-free and professional. It is a valuable tool to enhance your writing skills. There are certain limitations to the free version, but if you need help with this tool, upgrade to the paid version.

Grammarly can help users write more efficiently by catching errors and making suggestions in real time, allowing them to focus on the content of their writing.
Overall, Grammarly can be a helpful tool for anyone to improve their writing skills, whether they are writing emails, reports, essays, or other types of documents. It is a perfect tool for content creation.

3. Preview

Instagram can be an intimidating platform. Plan your Instagram feed effortlessly with the Preview app. Use it to publish through your desktop/phone. While the free version of Preview has certain limitations regarding features, it can still be an excellent option for users who are just starting or want to avoid investing in a paid tool.

However, the paid version of Preview offers even more features and capabilities for those who want to take their social media game to the next level. Overall, if you’re looking to improve your Instagram feed and make it stand out in a crowded platform, Preview can be a handy tool.

4. Make a Meme

Using memes on social media is a great way to add humor and personality to your brand or online persona. Memes are often highly shareable and can help you reach a wider audience. Using Make a Meme to create custom memes, you can easily incorporate humor into your social media strategy and keep your followers engaged and entertained. It is an excellent tool for creating custom memes that will help you add some personality to your online presence.

5. InShot

In a world full of reels, using an easy app to edit raw videos is essential. InShot is the best video editing app that allows a beginner to use it effortlessly for video content creation. Get your hands on this helpful app to make impactful reels. It is a free app. However certain things have to be purchased. Like other apps, try the free version and invest in the premium version for added benefits.

Bonus Apps for Content Creation

The content creation process continues beyond the above apps. Other interesting and essential apps will help ease the process of being a solopreneur.

Google Docs are the best way to draft emails or write a content piece to maintain the content series.
Similarly, Trello is used to manage any project or simplify tasks. It follows the Kanban-Based Project Management System.
Typeform to get feedback for your product or services.
Stripe to collect payments.
MailChimp is one of the best email marketing tools.
Xara is a cutting-edge visual communication platform that helps brands efficiently produce a wide range of content in minutes, catering to their diverse communication needs.
Build landing pages with Unbounce.
Evernote to take all the notes and essential pointers.

We would love to hear about your go-to tools or apps that benefited you during your initial days of content creation. Be sure to follow us for more informative articles. Are you interested in receiving a free consultation on how Antriksh’s social media packages can enhance your company’s value? We’re only a click away!

Want to Make an Impactful Advertisement? 7 Essentials To Make The Best There Is!

Renowned American industrialist Henry Ford once said, “Stopping advertising to save money is like stopping your watch to save time.” An advertisement for a product or a service is as vital as the product itself. An advertisement ensures that your product or service reaches people, but a good advertisement ensures that it penetrates people’s minds and compels them to purchase it.

Since advertisements are the most impactful things to increase a product’s reach, let’s understand a few key points that make them the right one for your audience:

1. Know your audience:

Once a wise man said, “If everyone is your audience, then no one is your audience. Hence, the first key point is finding your target audience itself. Several products launched are related to a specific age and term of clients. For example, baby products should only be seen by parents who had babies recently. So, any newly launched baby product should only catch the attention of such parents. Other audiences don’t specifically play a role in this product. Thus, knowing your audience is crucial while creating an advertisement.

2. Selecting the right platform for advertisement:

This point is about building the right connection with your target audience. Choosing a social media platform for your advertisement depends entirely upon the audience that you address. For example, a B2C product can be advertised on social media platforms; however, a B2B product needs advertising in business circles or on platforms that involve B2B clients. Also, promoting a product on search engine ads is another viable option to increase the number of customers viewing your product.

3. Decide on a budget:

In advertising, you gain profits only when you spend.

However, knowing how much to spend is highly crucial. It’s like they say, ‘know your limits before spending.’ A final budget is necessary since it provides a breakdown of how much money can be spent on particular activities in an advertisement.
You also get an accurate outline of all the expenses involved in making an ad. What’s more, ROI can be calculated based on your budget. This shall further provide a clear vision for creating an advertisement.

4. Finalizing crucial pointers:

Incorporating all crucial points certifies that a product is known to your potential customers. For example, incorporating product usage and its user benefits in an advertisement resonates in its sales graph. Also, adding points like what differentiates your product from your competitors will add brownie points to the advertisement. To summarize, if you’re advertising a water bottle, it should contain details of the bottle as well as the water inside it.

5. Use of Testimonials:

What is the best way to explain a concept to anyone? By transforming it into a story. Now, simply blend in some real-life incidents in this story. This certainly increases the interest of the listener. That’s right, leveraging feedback from your past customers in an advertisement is the best way to gain more clients.

Testimonials help to build trust of your potential clients. Since they are direct responses, customers believe them. It’s like Seth Godin says, ‘Word of mouth marketing is the best marketing,’ and testimonials are the most credible way of doing it.

6. Incorporating exciting graphics:

Though some people like to read, a majority of the global population loves visuals. In all sense, reading can be a boring activity if there are no visuals involved.

For example, adding simple text in the background about your product doesn’t make it appealing to the audience. Instead, having a quirky image or even attractive colors in the background makes an image or an advertisement far more appealing. These images can be downloaded from free-cost graphic websites, or you can simply create them.

All in all, having good graphics attracts a client’s attention and increases the chances of people buying it.

7. Call to action:

A CTA button is by far the most crucial element in any advertisement because what is the use of an advertisement if the advertiser doesn’t call a customer to visit the product website or placement?

This is why any Advertisement needs a call-to-action (CTA) that gives information to customers about the next step. The CTA can be as simple as ‘click here to know more’ or ‘Contact us for more info.’

To summarize, various factors play a crucial role in making the right ad. However, including the minute details and benefits of a product, targeting the right audience, choosing the right platform, and incorporating a few testimonials might attract the right clients for you.

Want the right direction and a perfect blend of all the aforementioned points in your product ad? Get in touch with Antriksh for a free demo ad of your product. Moreover, we also offer free brand consultations. Reach out to us for an exciting New Year Offer!

An Awesome Branding Agency to Help Your Business Grow 10X!

Running a business has multiple aspects, verticals, and sections. The primary focus for every business should be having the perfect domain knowledge and making or creating good products/services. This should be handled on an everyday basis to succeed as a brand, and this is where an agency comes into play. Contact Antriksh for growing your brand. We also offer Free Brand Analysis and Consultation.

It is important to ensure good branding practices are implemented, or else you might get lost in the crowd. Media production and branding prowess can be the difference-maker for your business in the digital age. In this article, we’ll go through why you must consider an expert to help the digital growth of your business.

1. Why should you outsource branding to an expert or an agency?

Several factors should be considered when we talk about good branding. Some of them are:

Creation of good media assets.
Online customer experience with a good social media presence through social media channels/websites

One should consider hiring an expert! These responsibilities should be outsourced to experts/professionals. Brands who hire in-house often burden themselves, and these can be expensive. At the same time, it leads to limited ideas.

It makes sense when the individual works for the same brand and has limited experience or ideas. At the same time, it will be a single brand in focus with no flow of ideas. On the other hand, when an agency handles this, the results will differ with proper outputs. The branding agency also comprises a dynamic team within different age groups who have extensively worked on different brands and sectors. This gives a fresh and unique perspective with constant ideas for a brand. There is an inflow of ideas to help you amp your branding game to top-notch.

Keep reading; we have simplified the overall process of why your business needs a Branding/Media Production Agency.

2. What will the Branding/Media Production Agency do?

• Create a proper online business strategy as per your brand requirements.
• The agency ensures a good setup and optimization of all your social media channels. This includes creating a good website.
• Dynamic strategy to put content on behalf of your brand.
• Ideas for Offline Marketing.

3. Why choose Antriksh?

Antriksh is a team of professionals, and we focus on graphic design, website design, content creation, video creation, article/blog writing, digital marketing, consultation, and sound production. We customize every package as per your domain/brand. Our team executes the plan with desired results.
Read more benefits that will help you reach your goals.

• Time-saving deal – We will help you save time and focus on the brand part. Leave all the content creation part to us

• Business expansion – We understand that for every business, every domain, and every industry, a unique approach to growth is vital. Our distinct marketing techniques are tailored to your brand type.

• Refreshing content – Our team is updated with all the latest trends and content. We will add value to the existing or available content with our fresh new ideas.

• Visual Approach – A picture speaks louder than words. Our team of designers will help you with striking creatives. The objective of graphics is to captivate the audience, increase their grasp of your material, generate an emotional response, and assist you in expressing crucial messaging.

• Video Production – Our team consists of an in-house photographer and videographer that will help you shoot like a professional. We specialize in product/brand photography.

The above points are just a few things we perform as a Branding/Media Production agency. Are you still confused about what plans will work for you? Don’t worry; we are just a message away. Drop us a message or book a free session.

7 Best Instagram Engagement Tips To Follow For Maximum Reach

Do you know 90% of Instagram users follow a business?

You might also be amazed that 83% of people say Instagram helps them discover new products and services. That’s enough to say that hacks to increase Instagram engagement are worth the chase.

Here’s how you can calculate the Instagram engagement rate for your business-

Engagement rate = (Interactions/ Audience) x 100

And if you want to experiment with different content types based on their engagement rate, let’s take a look at 2022 data:

All Instagram post types: 0.54%
Instagram photo posts: 0.46%
Video posts: 0.61%
Carousel posts: 0.62%

A good Instagram engagement rate also shows that your followers are paying attention to your content. The likes, comments, and share metrics give your content the recognition it deserves. Ensuring good Instagram engagement benefits you in many ways –

Identifying Top Performers

You can keep track of your Instagram engagement by just identifying top-performing posts. You can then use this information to replicate the success of these posts and reach more followers.

Content Strategy

You can adjust your content strategy by determining what type of content is performing best. This can help you to create more effective and engaging content in the future.

Audience Insight for better Instagram engagement

Monitoring your Instagram engagement rate can show how well your content resonates with your followers. This will help you to understand your audience better and tailor the content according to their interests.

But maintaining Instagram engagement is no cakewalk. The platform has a large user base and constantly changing algorithms. You need creativity, authenticity, and tactics to overcome these challenges.

Let’s look at hacks that will help you to strategize and keep your audience hooked to your brand-

1. Lean into reels for faster Instagram engagement

Reels has taken the Instagram platform by storm. It allows you to reach a wider audience and showcase your products and services in a more fun and visually appealing way. You can create and share 15-60 seconds videos with music, filters, and special effects.

All you need to do is spend more time on the platform. You can do this by experimenting with different reel features like- Transitions, Timed text, Trending audio, Voiceover, and Templates. So, to increase Instagram engagement, include reels in your engagement strategy.

2. Post carousels

Posting carousels on your Instagram is a surefire way to take your engagement game to the next level. You can showcase multiple images and videos in a single post. It will give your followers a richer experience.

This type of content is engaging because it encourages followers to swipe through the different pages to see more. You can also break your content into bite-sized pieces, making it easier for your audience to digest and interact with your brand.

3. Be honest and relatable

When you share authentic content, your followers will most probably connect with them on an emotional level.

This type of content can include behind-the-scenes, candid moments or experiences that are relatable to your audience.

If you are open to being vulnerable, you can create a sense of trust within your Instagram community, which will lead you to a higher level of engagement. So, be yourself and create content that resonates with your audience.

4. Focus on Instagram SEO

Remember: Followers are not looking for you; you must appear in their feed.

So, focusing on Instagram SEO is critical to increasing your engagement.

According to statistics, posts that tag a location generate 79% more engagement. So, you can use Instagram interactive features like location tags, hashtags, and stories. Get feedback with polls, questions, and stickers, and mention others, any person or brand, in your post.

You should also optimize your profile and make sure it is public so that anyone can see your content. It will increase your page discoverability and make your brand more visible to your target audience.

5. Share user-generated content to increase Instagram engagement

User-generated content is created by your followers, for example, photos, videos, testimonials, and reviews featuring your products or services. This type of content sends a message to your audience that you value and appreciate them. It will build your brand loyalty and create a sense of community around your brand.

It will also provide a constant stream of new and fresh content that will keep your feed interesting and engaging for your audience.

6. Post consistently at strategic times

If you post during peak hours, when your followers are most active- it’s a win-win!

Also, consistently posting helps you maintain a regular presence and increase your visibility and reach on the platform.

To determine the best time to post, consider your target audience’s time zone, daily routines, and when your competitors are posting. You can also use Instagram’s built-in insights to see when your followers are most active and adjust your posting schedule accordingly.

7. Go live

When you go live, your followers receive a notification. It creates a sense of immediacy and offers behind the look of your brand. It provides unique content that can’t be found anywhere else, making them a valuable addition to your overall content strategy.

Live videos allow your followers to ask questions and interact with you in real time. It can lead to a more engaged audience and build a stronger connection with them.

Building engagement with your target audience is your finest asset. On top of increasing your Instagram engagement, you should also focus on nurturing a genuine relationship with them. Follow the above-tested tips to deepen your connection with the audience.

We at Antriksh help businesses grow and achieve targets. We also help you increase conversion rates through well-optimized content and impactful media assets for your brand. Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to help every type of business. Call us at 7249222661 or fill out the form to get in touch with us.

A 5-Step Social Media Calendar Plan To Achieve Maximum Social Traction

Can you guess what all successful campaigns have in common? Planning!

If you fail to plan, you are planning to fail. In this blog, you will get an easy and practical roadmap to create a social media calendar.

A social media calendar is like DJ’s playlist but for your brand’s online presence. Whether you’re a social media rockstar or a newcomer, a calendar is your ticket to attract more eyeballs. Simply put, a social media calendar is an overview of your upcoming posts categorized by date and time, the social media network, and content material.

Let’s look at what a solid social media calendar can do for your brand:

It will help you to schedule posts in advance to ensure a consistent flow of content
It will let you focus on creating engaging material rather than scrambling for ideas on the fly
It allows you to strategically plan for events, promotions, and seasonal topics, maximizing the impact of your content

So, buckle up and dive into creating a social media calendar to plan your content:

Optimize your social networks and content using a social media calendar

To optimize your social networks and content, focus on quality over quantity. All you need to do is post consistently but not excessively. You can also use visually appealing graphics, eye-catching headlines, and concise language to grab your audience’s attention and drive engagement.

So, take a deep breath, grab a virtual notepad, and get ready to give your social media a much-needed spa- your followers will thank you!

Decide what your social media calendar should include.

Finding the right social channels and content mix takes some experimentation. You need to understand your audience and what they want to see to do this. Research which platforms they are most active on and adjust your strategy accordingly.

When planning your calendar, it’s also essential to vary your content mix of promotional, educational, and entertaining posts to keep your audience engaged.

And once you have found what works, you can beat the competition and make a lasting impression. So get ready to mix, match, and come up with your winning look- to support your business goals.

Delegate social media tasks and focus on marketing collaterals.

Start by identifying your strengths and weaknesses and hand over tasks to the team members who complement your skillset. You can also free up your time by optimizing social media management tools to automate tasks and focus on other areas of your marketing strategy.

To do this, prioritize your marketing collaterals by creating eye-catching graphics, compelling copy, and well-designed presentations that effectively communicate your message.

Plan your social calendar in advance.

Scheduling your content in advance will give you the energy and excitement to execute the social media process efficiently. Here are three pro tips so you can plan your social calendar ahead and enjoy the win harder:

-Conduct a content audit

Look at your past posts and see what worked and what didn’t. It will give you an overview of the type of posts to include in your future content strategy.

-Schedule your content.

Plan out your content for the next three months in advance. You can also use a scheduling tool in advance to mix up different formats, from text-based content to videos, images, and infographics.

-Review and adjust your content.

You should track the analytics and make changes to your social calendar. Regularly evaluating your posts will give you valuable insights for future success.

Get feedback.

Getting feedback on your social media content and implementing it is like getting a tune-up for your car. You want to make sure everything is running smoothly and efficiently. You need to listen to what others say and consider their suggestions.

By actively seeking feedback and incorporating it into your social media calendar, you can refine your calendar strategy and drive better results. It’s like a pit stop that gives you a reality check.

You can go to the next level by tracking your social media score. It will also help you monitor engagement, reach, and conversions. Also, certain tools will help you schedule and quickly analyze your content. Here are three tools to create the perfect social media calendar:

Google Calendar

It is a social media manager’s secret weapon! It ensures that your content is consistent, freeing up time for you to focus on creating and engaging with your followers. You can also schedule events in advance.

Trello

Trello makes it easy to track progress, delegate tasks, and keep your workflow on track. With its sleek boards and cards, it organizes your content in a visually appealing way. So, if you want to be a social media powerhouse, it’s the ultimate tool for staying organized, creative, and on top of your game.

Buffer

With Buffer, gone are the days of manual posting and the headaches that come with it. Think of it as a Swiss Army Knife for social media management- it does it all, from scheduling posts in advance to analyzing their performance. In short, Buffer is a utility player for you to save time and increase productivity.

A social calendar is vital for staying organized and ahead of the content curve. So, take a step back, get your creativity flowing, and get ready to plan your social media domination with a trusty calendar by your side.

With all these takeaways in mind, you can start creating your social media calendar to get more likes, shares, and, most importantly, a lot of customers. Also, here at Antriksh, we recently launched our own social media e-booklet, which helps you to increase conversion rates through well-optimized content strategies and impactful insights for the socials of your brand.
Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to support every type of business. Call us at 7249222661 or fill out our contact form to contact us.

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