5 Amazing Benefits of YouTube Marketing

Matching a specific sector’s pace or trend can often become challenging as the world constantly changes. It all narrows down to personal efforts we put into ourselves or a brand. Marketing is a vast and never-ending sector. It is essential to consider every aspect of the latest trend. Google is the most used search engine. Similarly, YouTube has gained popularity as a revolutionary video platform and so has YouTube Marketing. 

We are well aware that YouTube is not restricted to entertainment today! It is a platform with informative videos, tutorials, unknown facts, marketing, selling, purchasing, and aesthetic videos. Most video uploaded goes through an in-depth analysis and research. 

“YouTube is becoming much more than an entertainment destination.” 

– Chad Hurley

Who can use YouTube Marketing?

With the availability of YouTube, online marketing is conveniently reachable by a diverse audience and businesses. For instance, a self-taught cook can create and post easy cooking tutorials or hack videos to reach a wider audience. Similarly, a homegrown shoe brand can showcase its unique shoes and boots through videos, while a small stationery or handmade brand can sell its products online.  Larger companies like appliance brands can have a dedicated channel featuring product demos and cleaning hacks. Additionally, marketing experts can create free videos to educate consumers and promote their paid courses for additional knowledge. In short, YouTube has become a powerful tool for anyone looking to create an online brand and expand their reach.

Let us now understand the benefits of YouTube and how brands/owners can go about YouTube marketing.

  • Powerful Impact – YouTube is a powerful platform. Through video content, YouTube offers a unique opportunity to engage with viewers in a more dynamic and memorable way than other forms of marketing. By creating high-quality, informative, or entertaining videos, businesses and individuals can leverage the power of YouTube to leave a lasting impression on their target audience and drive meaningful results. It is the most effective way to make a significant impact. Focus on the goal – Every YouTube marketing video should start with why people should opt for your product/service and what distinguishes you as a brand. When you nail the story-telling technique in the video, everything falls into place. Delivering the correct information in less time should be the agenda.

  • Focus on gaining views – In today’s digital landscape, gaining views on YouTube has become more crucial than ever. While subscribers are still important, the platform’s algorithm has evolved to prioritize content that drives more views and engagement. As a result, the focus should be on maximizing the reach of your videos through various promotion tactics. Share your content with friends and family and encourage them to forward it to their contacts. Additionally, leverage other social media platforms to promote your videos and drive traffic to your channel. By prioritizing views and engagement, you can increase your visibility on YouTube and ultimately grow your audience and influence through YouTube marketing.

  • Track views – To succeed on YouTube, regularly track and analyze viewership data. It helps you understand your target audience and what content they like. Identify popular videos and adjust your content strategy accordingly. Tracking likes and dislikes provides valuable audience sentiment insights. Use analytics to make informed content decisions and build a loyal and engaged YouTube audience.

  • Reach a wider audience – Offline marketing has several constraints. On the other hand, YouTube gives you a free platform to record and upload videos. Through YouTube marketing, a global audience views these videos.  YouTube provides an unparalleled opportunity to expand your brand’s reach and tap into a worldwide audience.

  • Sort content – It is tedious to sort things offline while doing marketing. On the other hand, YouTube adds the benefit of sorting the content in the form of playlists. Create videos and add series in a separate playlist. It allows the user to view necessary content easily.

The benefits mentioned above are just a few examples of how YouTube marketing can be helpful. As you continue your efforts, you will likely discover additional benefits that can further enhance your brand’s success on the platform.

Plan everything well in advance with a good strategy. You never know when that informative or marketing video will go viral among netizens. YouTube is the future of digital marketing! 

Do you still need help understanding how to commence your business’s YouTube channel? Count on our expert assistance to manage it for you. We are a full-service creative agency for creating innovative content for businesses across sectors – YouTube Marketing included. Click here for our Branding Packages offer and explore the endless possibilities to boost your business.


3 Unique Ways Through Which Videos Can Increase Your Sales by 28%

Do you need help increasing your business sales? Have you ever considered using videos to build your online presence and increase sales? What if we tell you that you can increase your online presence, engagement, and sales by up to 28% using videos? Contact Antriksh today to create stunning videos for your brand. We also offer FREE Brand Analysis and Consultation.

If you’re looking for ways to increase your sales, video marketing is one avenue you may want to explore. A well-executed video marketing campaign can help you reach a larger audience and help you boost business sales.

What are the benefits of having videos for your business?

  • Showcase your unique brand identity.
  • It helps you reach a larger audience.
  • Builds trust.
  • Videos have an indirect effect on sales.

A well-planned marketing strategy helps to attract potential clients. This is where an inbound marketing strategy works well for videos. These stages are simple – Attract the user and convert them into leads/visitors. Convert these into leads with sales to clients and loyal customers who further promote the brands. Let us simplify the above process for you.

  • A powerful video could attract people and help them notice your brand.
  • They find the information in the video helpful. It helps them recognize your brand and content as engaging and will help them convert into leads.
  • The leads turn into sales clients. Later on, the clients have a sense of customer satisfaction and loyalty.
  • The most important and final step is the loyal customers to go ahead and promote your brand. This also means the video will be shared with an ample audience.

This is how people start noticing your brand and engaging with it more due to videos, ultimately leading to more conversions and an inflow of leads. Overall, the success ratio to yield with inbound marketing is higher than with traditional or outbound marketing strategies.

There are multiple ways to increase sales with videos. We have compiled the three most effective methods to increase your sales by 28%. The percentage is based on our past and current client base. Video usage has around a 20 to 30% increase in outreach, sales, and awareness. So it is the average percentage that we have taken into consideration.

1. Use video to introduce your company, product, or service

First and foremost, introduce your company—for example:- A new hair serum launch. The buyer will always watch a detailed blog/video to understand the benefits of the hair serum. A video is a perfect medium for providing this information in an engaging and visually appealing way. In this case, the video should cover things like the right quantity, usage, bonus tips, and the final outcome of using it on your hair. Video is a powerful tool to increase sales, letting customers better understand your business offering.

2. Use video to showcase customer testimonials

Nothing is more persuasive than a satisfied customer. A video featuring testimonials from happy customers can effectively convince prospects to try your product or service. These testimonials help to raise the bar even higher among a typical audience or average viewer.

Customer testimonials

3. Use video to plan seasonal campaigns

Planning a seasonal campaign is quite easy. Simplify your special offers during the season. These can be with unique offers every month or during the holiday season. If you have a limited-time offer or a special sale, promote it with a video. This will create a sense of urgency that can prompt viewers to take action before it’s too late. These videos can even do wonders for you if posted during the holiday season. Similarly, they can be used to promote your online offerings like eBooks or course enrollment.

These simple tips will help broaden your business and increase sales through videos.

Here are a few things to remember while creating a video for your business.

  • Preparing well in advance! Go ahead with proper well-planned content, ideas and script, format, and good production quality.
  • Share them with your friends or family. This will make you understand what people like and dislike. Once this is clear, work on the style or ideas.
  • Get feedback from people who fall under your customer persona category as they help to give more helpful feedback.
  • Keep the user’s perspective in mind. Be empathetic!
  • A video should have a good beginning hook; your initial 3 to 5 secs are important.
  • Leave a good CTA at the end of the video.
  • Keep a minimalist approach! Simplify your video for anyone to view.

Did you also know that landing page videos often increase average page conversion rates by 86%?

Discover additional strategies like these through our other blogs. If you like what you read, do share it with your friends. And if you need help boosting your sales, contact us to book a session. We at Antriksh are here to help you and make things simple for your brand. Call 7249222661 or mail contact@antrikshglobal.com


An Awesome Branding Agency to Help Your Business Grow 10X!

Running a business has multiple aspects, verticals, and sections. The primary focus for every business should be having the perfect domain knowledge and making or creating good products/services. This should be handled on an everyday basis to succeed as a brand, and this is where an agency comes into play. Contact Antriksh for growing your brand. We also offer Free Brand Analysis and Consultation.

It is important to ensure good branding practices are implemented, or else you might get lost in the crowd. Media production and branding prowess can be the difference-maker for your business in the digital age. In this article, we’ll go through why you must consider an expert to help the digital growth of your business.

1. Why should you outsource branding to an expert or an agency?

Several factors should be considered when we talk about good branding. Some of them are:

  1. Creation of good media assets.
  2. Online customer experience with a good social media presence through social media channels/websites

One should consider hiring an expert! These responsibilities should be outsourced to experts/professionals. Brands who hire in-house often burden themselves, and these can be expensive. At the same time, it leads to limited ideas.


It makes sense when the individual works for the same brand and has limited experience or ideas. At the same time, it will be a single brand in focus with no flow of ideas. On the other hand, when an agency handles this, the results will differ with proper outputs. The branding agency also comprises a dynamic team within different age groups who have extensively worked on different brands and sectors. This gives a fresh and unique perspective with constant ideas for a brand. There is an inflow of ideas to help you amp your branding game to top-notch.

Keep reading; we have simplified the overall process of why your business needs a Branding/Media Production Agency.

2. What will the Branding/Media Production Agency do?

• Create a proper online business strategy as per your brand requirements.
• The agency ensures a good setup and optimization of all your social media channels. This includes creating a good website.
• Dynamic strategy to put content on behalf of your brand.
• Ideas for Offline Marketing.


3. Why choose Antriksh?

Antriksh is a team of professionals, and we focus on graphic design, website design, content creation, video creation, article/blog writing, digital marketing, consultation, and sound production. We customize every package as per your domain/brand. Our team executes the plan with desired results.
Read more benefits that will help you reach your goals.

Time-saving deal – We will help you save time and focus on the brand part. Leave all the content creation part to us

Business expansion – We understand that for every business, every domain, and every industry, a unique approach to growth is vital. Our distinct marketing techniques are tailored to your brand type.

Refreshing content – Our team is updated with all the latest trends and content. We will add value to the existing or available content with our fresh new ideas.


Visual Approach – A picture speaks louder than words. Our team of designers will help you with striking creatives. The objective of graphics is to captivate the audience, increase their grasp of your material, generate an emotional response, and assist you in expressing crucial messaging.

Video Production – Our team consists of an in-house photographer and videographer that will help you shoot like a professional. We specialize in product/brand photography.

The above points are just a few things we perform as a Branding/Media Production agency. Are you still confused about what plans will work for you? Don’t worry; we are just a message away. Drop us a message or book a free session.


7 Best Instagram Engagement Tips To Follow For Maximum Reach

Do you know 90% of Instagram users follow a business?

You might also be amazed that 83% of people say Instagram helps them discover new products and services. That’s enough to say that hacks to increase Instagram engagement are worth the chase. 

Here’s how you can calculate the Instagram engagement rate for your business-

Engagement rate = (Interactions/ Audience) x 100

And if you want to experiment with different content types based on their engagement rate, let’s take a look at 2022 data:

  • All Instagram post types: 0.54%
  • Instagram photo posts: 0.46%
  • Video posts: 0.61%
  • Carousel posts: 0.62%

A good Instagram engagement rate also shows that your followers are paying attention to your content. The likes, comments, and share metrics give your content the recognition it deserves. Ensuring good Instagram engagement benefits you in many ways –

Identifying Top Performers

You can keep track of your Instagram engagement by just identifying top-performing posts. You can then use this information to replicate the success of these posts and reach more followers.

Content Strategy

You can adjust your content strategy by determining what type of content is performing best. This can help you to create more effective and engaging content in the future. 

Audience Insight for better Instagram engagement

Monitoring your Instagram engagement rate can show how well your content resonates with your followers. This will help you to understand your audience better and tailor the content according to their interests. 

But maintaining Instagram engagement is no cakewalk. The platform has a large user base and constantly changing algorithms. You need creativity, authenticity, and tactics to overcome these challenges.  

Let’s look at hacks that will help you to strategize and keep your audience hooked to your brand-


1. Lean into reels for faster Instagram engagement

Reels has taken the Instagram platform by storm. It allows you to reach a wider audience and showcase your products and services in a more fun and visually appealing way. You can create and share 15-60 seconds videos with music, filters, and special effects. 

All you need to do is spend more time on the platform. You can do this by experimenting with different reel features like- Transitions, Timed text, Trending audio, Voiceover, and Templates. So, to increase Instagram engagement, include reels in your engagement strategy. 

2. Post carousels

Posting carousels on your Instagram is a surefire way to take your engagement game to the next level. You can showcase multiple images and videos in a single post. It will give your followers a richer experience. 

This type of content is engaging because it encourages followers to swipe through the different pages to see more. You can also break your content into bite-sized pieces, making it easier for your audience to digest and interact with your brand. 

3. Be honest and relatable

When you share authentic content, your followers will most probably connect with them on an emotional level. 

This type of content can include behind-the-scenes, candid moments or experiences that are relatable to your audience. 

If you are open to being vulnerable, you can create a sense of trust within your Instagram community, which will lead you to a higher level of engagement. So, be yourself and create content that resonates with your audience. 


4. Focus on Instagram SEO

Remember: Followers are not looking for you; you must appear in their feed.

So, focusing on Instagram SEO is critical to increasing your engagement.

According to statistics, posts that tag a location generate 79% more engagement. So, you can use Instagram interactive features like location tags, hashtags, and stories. Get feedback with polls, questions, and stickers, and mention others, any person or brand, in your post.

You should also optimize your profile and make sure it is public so that anyone can see your content. It will increase your page discoverability and make your brand more visible to your target audience. 

5. Share user-generated content to increase Instagram engagement

User-generated content is created by your followers, for example, photos, videos, testimonials, and reviews featuring your products or services. This type of content sends a message to your audience that you value and appreciate them. It will build your brand loyalty and create a sense of community around your brand.

It will also provide a constant stream of new and fresh content that will keep your feed interesting and engaging for your audience. 

6. Post consistently at strategic times

If you post during peak hours, when your followers are most active- it’s a win-win!

Also, consistently posting helps you maintain a regular presence and increase your visibility and reach on the platform.

To determine the best time to post, consider your target audience’s time zone, daily routines, and when your competitors are posting. You can also use Instagram’s built-in insights to see when your followers are most active and adjust your posting schedule accordingly. 

7. Go live

When you go live, your followers receive a notification. It creates a sense of immediacy and offers behind the look of your brand. It provides unique content that can’t be found anywhere else, making them a valuable addition to your overall content strategy.

Live videos allow your followers to ask questions and interact with you in real time. It can lead to a more engaged audience and build a stronger connection with them. 

Building engagement with your target audience is your finest asset. On top of increasing your Instagram engagement, you should also focus on nurturing a genuine relationship with them. Follow the above-tested tips to deepen your connection with the audience. 

We at Antriksh help businesses grow and achieve targets. We also help you increase conversion rates through well-optimized content and impactful media assets for your brand. Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to help every type of business. Call us at 7249222661 or fill out the form to get in touch with us.


10 Constructive Ways To Give Your Business Content An Added Edge

In today’s digitized world plenty of businesses have shifted their bases online. As a result, there is a plethora of content available at the consumer’s fingertips, now more than ever before!

However, creative business content is incredibly hard to find. Want your content to stand out from the crowd?

Here are 10 ways to give your business content an added edge:

1. An eye-catching image with a tagline

A tagline is the first thing that people notice about a brand. Having a catchy tagline generates intrigue among readers and attracts them to your content. But it is also true what they say, a picture is worth a thousand words. Having relevant visual and creative images in your business content can definitely generate interest among the readers which justifies the caption/tagline.

2. Use proper grammar and punctuation

Usage of proper grammar and punctuation is key in creating a good article. Good punctuation gives a proper structure to your content and makes your content look more legitimate and professional. All the Wren and Martin users in the house must certainly be proud to have had paid attention to proper grammar in highschool!


3. Always provide correct research

Although it is tempting to do half-hearted research and churn out tonnes of content, limited but thoroughly researched and accurate content will always take preference over copious amounts of unresearched and inaccurate content. Moreover, analysis is an important step in content research and makes your research foolproof.

4. Provide well structured, easy-to-read business content

Want to attract more readers? Numbers and bullet points are your best friends. They divide large paragraphs into smaller bits and make content much easier to read and understand.

5. Proofread, Proofread, Proofread!

It is very tempting to produce content without thoroughly checking it. However, spelling errors can drop the legitimacy of your content significantly. Always proofread your business content at least twice before turning it in.


6. Pick a unique, creative and relatable topic

To stand out from the crowd it is necessary to go against it. Pick an uncommon topic and have your own unique voice on that particular topic. Having a unique voice will definitely give you an edge. But keep your topics relevant and relatable. Make sure there exists a problem before addressing it.

7. Using different writing techniques

Writing styles naturally differ from blog to blog. In order to master writing you must be adaptable and change writing styles. Reading and practising journaling every day is the best method to develop your writing skills.

8. Learning SEO techniques

Getting your website or blog at the top of the search results is an enormous achievement. It helps attract more traffic and will naturally attract a lot more interest.

The process of making your business content SEO-friendly starts with keyword research. Moreover, tailoring your content according to your set of keywords is an interesting puzzle that will definitely keep you hooked once you get going!


9. Use simple language

Using difficult words doesn’t necessarily make your content attractive. Writing short simple and engaging sentences can catch a reader’s attention much better than a piece that uses high-level vocabulary.

10. Avoid using unnecessarily wordy sentences

Wordy, run-on sentences make your business content difficult to read. Proper structure and short sentences are key in catching the reader’s attention. Hemingway Editor is a great tool to use if you wish to analyse the complexity of your sentences.

Have any further troubles while writing content for your business? Don’t worry! We, at Antriksh, are here to help! We are currently offering a limited period discount on our branding packages. Check out our website or send in a mail to contact@antrikshglobal.com to know more.


Effective 4 Step Branding Strategy for a Manufacturing Company

Everyone knows how vital a branding strategy is for a B2C company’s expansion. But did you know that this concept also works wonders in the B2B manufacturing scenario? It includes a wholesome package of advertising, sales, and revamping a company’s brand value.

Before hopping onto the branding strategy part, let us understand a bit more about manufacturing companies.

There are primarily two types of manufacturing companies:

OEMs (Original Equipment Manufacturers)

OEMs produce minor parts or subparts and sell it to their clients who further use them in their products. For instance, products like gear sharp and body cowls are produced by OEMs which are further procured by automobile manufacturers. OEMs typically obtain manufacturing projects from their existing clients who have been working with them for a long time. Industrial circles and referrals are also a major source of work for OEMs. Since these companies predominantly work for bigger brands, they don’t feel the need to have a branding strategy of their own.

Direct manufacturers:

These companies manufacture and sell their products to various industries. They also source some parts from different OEMs if required. They need to maintain a good profile to attract and retain clients while simultaneously ensuring optimum production. They usually have an in-house extensive sales & marketing team to get orders and ensure a steady revenue stream.

However, having a good profile is equally important for OEMs as it is for Direct Manufacturers.

Along with a dedicated staff and the will to expand rapidly, a modest and innovative branding plan can enhance a manufacturing company’s overall sales and productivity. It is capable of creating a sound working environment that positively impacts the employees’ mental health, thereby enhancing productivity. Having a full-proof internal and external branding plan ensures that your company remains strong and sturdy in uncertain times like pandemics, supply chain blockages, inflation, economic crisis, etc.

A branding plan comprises a vast series of services covering media asset-based marketing as well as offline-online advertising campaigns as a part of branding strategy.

Let us understand a few tactics of media asset production that can help in your manufacturing company’s growth.


A company, irrespective of the industry it works in, should have an identity that leaves a mark in people’s minds. What better than an introduction video that tells everything about your company?

1. Branding Strategy starts with an Introduction/Profile Video:

An introduction video portrays a company’s vision, mission, work culture, and structure. It offers a massive clarity about the company’s operations. This allows a potential client to know your company better. Adding testimonials of your current and past clients to the video is a cherry on the cake.

2. Product Catalog:

Like introduction videos, having your company’s decent product portfolio plays a huge role to land more clients. Product photography enhances the look and value of your products. Furthermore, using these professionally-clicked product photographs along with an apt description leads to a cool catalogue that your potential clients can refer to. This reduces the time and costs involved in directly addressing minor doubts or queries about your products each time you encounter a new lead.


3. Training Videos:

Training videos are also one of the crucial parts of an internal branding strategy. Creating training videos of how a process is conducted, how a product is manufactured, what are the company SOPs, etc. is crucial in a company’s development. Training videos decrease the extra time expert/senior employees put in to train the new employees. Additionally, anyone can watch these videos to understand the company’s functioning of various product developments. This equips your team with an added edge and the company is sure to observe a surge in its productivity.


4. Website:

Everyone knows how vital having a website is. Since the whole world is going through a digital transformation, having a viable and good website with all your company details is necessary. The first thing a client does when they hear about your company is, visit your website. Hence, a normal and boring website can put off your potential client. So, it’s like they say, the first impression is the last impression.

For more information on how a website helps your business, checkout our blog on 6 Easy Ways by Which a Website Helps Your Business.


All in all, leveraging the aforementioned services for your company certainly enhances its overall brand value and productivity. Incorporating these elements in your branding strategy will help your business attain more credibility.

Antriksh has been a pioneer in delivering top-notch services in company branding and devising prudent branding strategy. We have worked with B2B manufacturing giants like Amphenol, Alfa Laval, Western India Forgings, Maxima Steam Works, Autofina, and many more and gracefully assisted them in creating branding media assets.

Need a free consultation about how these services can add value to your company? Well, we are just a click away! You can also call 7249222661 or mail us at contact@antrikshglobal.com


4 Important Stages of How Branding Evolved Over the Ages

The definition of “Brand” has changed dramatically over time. Originally, the term referred to the practice of leaving a mark on something to indicate ownership. It later evolved to include marks or stigmas placed on convicts or those involved in gangs. Italians began using unique watermarks on paper as early as the 1200s. This was possibly the beginning of the definition of branding that the majority of us think of today.

The American Marketing Association defines this type of branding as a “name, term, design, symbol, or any other feature that distinguishes one seller’s goods or service from those of other sellers.” Branding evolved to include the term “trademark” in the 1900s. It was further succeeded by print media and radio branding, before TV commercials became a reality. In today’s world, branding has evolved to be a completely different ball game altogether. Let’s deep dive into how branding has evolved over the course of time. 


The Era of (Real) Brands

When the use of branding property came up, it sparked a long debate. However, using unique designs to brand cattle and other livestock was very common in the 16th and 17th centuries.

These brands were physical markers that told anyone who saw them who owned the animal. Unique in many ways, brands were similar to early logos, in which they were easily identifiable.

People gradually realised that these types of brands could be used for more than just claiming ownership — they could also be used to associate a product with a company.


The Era of Trademarks

During the Industrial Revolution, the evolution of branding entered a new phase. Factory manufacturing was a thriving business at the time; however, factory-produced goods were not initially as trusted as those made and sold by local sellers. To sway buyers away from purchasing products from local suppliers, factory owners learned to build product-consumer relationships by promoting their products in a familiar way and earning brand loyalty within the household.

Brands, such as Coca-Cola, Kellogg’s cereal, and Campbell soup, simply represented specific products. Because of the circumstances (lack of regulated standards such as quality control), buyers found it relatively easy to distinguish superior goods from inferior ones. 

Successful businesses demonstrated that their products were of high quality and superior to those of their competitors. Many products were also new or recently invented (for example, soda pop and the convenience of canned soup), which provided companies with what is known as a unique selling proposition (USP).

Companies began using trademarks in the 1870s to gain brand recognition and demonstrate ownership. From logos to colours to symbols to slogans, brands could legally register their brand identity and claim it as intellectual property.

Trademarks enabled brands to protect their integrity and deter copycats. Bass & Co.’s Pale Ale, was one of the first registered trademarks in the United States.


The Era of Radio and TV

Brands had a new, exciting way to connect with more consumers than ever before with the invention of the radio in 1896 and television in the 1920s.

With this new medium came an auditory angle — jingles and slogans that became embedded in consumers’ minds and increased brand awareness.

Branding was given new life by radio and television. You could now do more than just see brands; you could also hear them! It was a full-fledged branding experience!

Radio and television advertisements were game changers for branding because they allowed companies to come directly into consumers’ homes and provide a multi-sensory experience.

The first television, by Bulova Watches, commercial aired in 1941. Even though only a few thousand people saw it, it signalled the beginning of a new era of branding possibilities.


The Digital Era of Branding

Branding should evolve in tandem with the digital world. Your business will remain relevant and appealing to your target market if you regularly research trends and how to best portray your brand.

The digital era has altered branding in numerous ways. Many businesses now use online advertising and marketing to share their stories with customers and build their brand. There is, however, much more competition out there, and it can be difficult for a company to develop a compelling, standout brand identity. 

Social media has enabled us to communicate directly with the brands we use every day. The audience can challenge, question, and gain a more accurate picture of the company. There are no longer “gatekeepers” who control who speaks and what is said. As a brand, you no longer need a large budget to get your message heard thanks to social media.

Branding has evolved from the sale of a product to the sale of values and beliefs because the audience has evolved. The majority of brands have moved away from purely descriptive content and toward more interactive, information-based, and versatile content.

Businesses that adapt to the changing digital landscape the fastest are more likely to thrive. Keep up with the pace of the ever-growing world of brands with Antriksh and check out our branding packages. Get in touch with us for a free consultation on how we can add value to your brand. 


7 Best Video Marketing Tips

Do you know the global average for video consumption is 84 minutes per day? 

And why not, Videos offer you the best experience with quality content in no time. From social media to your website, video marketing is the “ticket” to reaching and connecting with your target audience in a way that text and images simply can’t. So grab your cameras, get creative, and start rolling into the world of video marketing!

Contact Antriksh today to create stunning videos for your brand and devise a game-changing video marketing strategy. We also offer FREE Brand Analysis and Consultation.

Marketers and business owners optimize videos to drive:

  • High engagement rate 
  • Increase organic traffic
  • Better conversion rate.

It’s a no-brainer; a successful Video Marketing campaign will enable you to get better leads and engagement. 

Have you cribbed about getting more clicks, likes, and comments on your videos? If yes, then let’s dive straight into the tips and insights which will play an essential role in determining the success rate of your video. If done right, it can help you meet your business goals.

1. Perfect timing for Video Marketing

The duration of your video should be brief enough to keep your audience interested along the way. You can opt for the Storytelling method to keep your viewers engaged with your content. 

2. Catchy Hookline

According to stats, the average attention span is 8.5 seconds. That’s why you need to focus on the first ten seconds of your video. 

Create a hook to grab your viewer’s attention by clarifying what your video is all about. Also, unique thumbnails ease the process of enticing your target audience to click on the videos.


3. Tell your story with or without sound

Surprisingly, 80℅ viewers watch videos with the sound off. That’s why creating a compelling video with or without sound is essential. You can optimize your video by including the pro tips below-


• Beautiful visuals 

• Text-heavy descriptions

4. Repeat the call to action

Yes, read that again! Most of us include the CTA only at the end of the video. According to data, a CTA in the middle of the conversation had an average conversion rate of 16.95% compared with a CTA at the end. 

That’s why it is critical to include CTAs in various places by mentioning essential keywords such as

Subscribe to your channel

• Follow / Like your Page

• Share with your friends

• Comment on the video

• Check out other content 


5. Think SEO

Follow SEO practices to rank higher on the search page. You can do this by meticulously including keywords in your subtitle and adding a clear and concise description. 

Also collaborating with other brands and influencers builds connections and encourages social shares. This way, you can boost conversion and sales while building unshakable trust. 

6. Distribution channels for effective Video Marketing

 Identify and focus on distribution channels that will give you the highest ROIs. Ideally, there are three free distribution channels: 

Website- You can optimize your website’s content by including mini videos to build trust and boost traffic to your site. 

Blog- Adding videos to your blogs lets the viewers learn quickly about the content you are sharing. This practice will make the audience engage with your brand.

E-mails- Do you know email click rates go up by 300% when you add a video to your mail? I see no reason why you should not add videos to your email list here. 

Meanwhile, you can also opt for paid distribution channels for better lead generation. Google and Facebook ads work best when driving traffic through paid media. 

7. Track your video analytics 

Tracking your videos is one of the most efficient video marketing strategies to determine whether your video is booming. So, here’s a checklist that will help you in tracking the progress of your video:

View count

-Play rate

-Social sharing and comments

-Video completion

-Completion rate

-Click through rate

-Conversion rate

-Bounce rate

-Time on page 

Post tracking, you can make changes in your next video and ideate it accordingly for better results.


Consequently, by incorporating video marketing into your business strategies, you’ll be able to increase brand awareness, drive website traffic and ultimately boost sales. Remember, it’s all about doing video marketing the right way, targeting the right audience, and distributing it on the right platforms. So go forth, execute the above tactics, and watch your business soar to new heights!

Visit our website or fill out this form to book a free consultation and grab top-notch marketing and branding services


3 Best Content Strategies for Your Brand

Did you know 82% of consumers feel more positive about a brand after consuming customized content? 

There’s no secret sauce or a shortcut to creating brand content that people love. Focusing on a unique brand voice and value-added content comes close but building custom content strategies for your brand is the key to nailing your brand presence. 

One such brand is Zomato which has won hearts with its content. Their content strategies revolve around the following patterns:

– They engage with you by sending subtle yet interesting notifications

– By sharing relatable social media memes

– Collaborating with dynamic influencers on YouTube

Unsurprisingly, Zomato has over 32.1 million active users monthly, summing up its grand success. Now let’s look at three content strategies that will help you create impact: 

Video Marketing 

How often have you caught yourself binge-watching video content? According to the latest statistics, the average viewer spends 100 minutes a day watching video content. That sums it up to be one of the best content strategies!

Considering this fact, let’s dive into some types of videos that you can’t afford to ignore –

Profile video: It gives a quick glimpse of who you are and how you will delight your audience. 

Product/Service explainers: These videos help you quickly show use cases of your product or service and educate customers.

BTS videos: Include behind-the-scenes; viewers love to see the unscripted part.

User-generated content: Share customer’s stories to make them feel special and then just wait for the ROIs 

Shoot out with Influencers: Obsession with celebrities only catches the wind, so why not use it for your brand’s benefit?

Therefore, if you want ultra-pro video quality, contact Antriksh. We understand what people love and create click-worthy content.


Cult Content Strategies

Any piece of content that is interesting and informative qualifies as “cult content.” Furthermore, If you want to stand out from the crowd, being unique is how you do it. 

Look at TEDx; they lift potent voices in business, marketing, technology, and much more. Their uniqueness is 18-minute wide-ranging talks which make learning fun and interesting. Now, let’s look at the content lessons you can replicate to be the cult brand in the business world- 

First thing first, create helpful content which solves a genuine problem. 

Find your brand’s voice and stick to it; this will make it easier for the audience to spot you.

Only create content that aligns with your brand. Choose your unique style over trends. 

If you commit to these proven strategies, your brand and business will fetch the desired results.

Understanding the social media landscape

Social media is more than just a nice-to-have for your business in this competitive market! 

It is the most direct and advanced approach to reaching your target audience. Understanding the social media landscape is handy if you want to bridge the communication gap between you and your customers. You can optimize different platforms by producing dynamic content, for example- sharing personal stories, business, branding, entertainment, and education-focused content. 

Catch over here is to analyze top-notch brands like HubSpot, Google, and Nike and implement their strategies for your brand’s success. Here are the valuable insights practiced by B2B and B2C brands to leverage their businesses- 

B2B brands usually focus on optimizing LinkedIn and Google to reach more and more decision-makers

For B2C, the sky’s the limit. Instagram, YouTube, Facebook, and Twitter are high-priority platforms depending on the content type.

With all these takeaways in mind, you can work on building effective content strategies. 

If you want to be at the top of your brand content game, visit antrikshglobal.com or mail us at contact@antrikshglobal.com to get a FREE brand consultation and a guide on devising your brand’s content strategies!