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Tag: digital marketing

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Debunking 5 Insane Digital Marketing Myths

In India, where chai and connectivity form a delightful combination, the online world is buzzing with activity as more and more people embrace the digital realm. Today, brands can effectively connect with their target audience through digital channels. In the technology-driven world, where people spend significant time online, digital marketing has become an indispensable tool for businesses to connect, influence, and build customer relationships.

Marketing is a widely used term today. There are two significant types of marketing – Traditional (Offline) and Digital (Online) Marketing. Furthermore, marketers divide these types into several other categories of marketing.

  • Email Marketing
  • Content Marketing
  • Direct Marketing
  • Search Engine Marketing (SEM)
  • Affiliate Marketing

These are just a few of them. There are many other forms of marketing widely used across the globe. From bustling cities to remote villages, Indians are diving into the vast online universe. According to Statista,  by 2025, experts estimate that India will have more than 900 million active internet users.

Have you ever wondered what does digital marketing mean?

Digital marketing is online marketing. Through digital marketing, marketers usually create social media campaigns to promote their products and services. Emails, online ads, or on social media platforms follow these campaigns.

People often refer to inbound marketing as ‘pull marketing.’
Businesses use it to attract customers. On the other hand, outbound marketing is the opposite of inbound and is called ‘push marketing.’ Both inbound and outbound marketing have their place in digital marketing. While inbound marketing focuses on building relationships and attracting interested customers, outbound marketing can effectively reach a larger audience and create brand visibility. A well-rounded digital marketing strategy often combines elements of both approaches to achieve optimal results.

Digital Marketing is Expensive!

While it’s true that digital marketing can require an investment, it doesn’t have to be costly. Unlike traditional marketing channels like TV or print ads, digital marketing offers various cost-effective options. Platforms like social media, email marketing, and content marketing allow brands to reach their target audience at a fraction of the cost.

It is precisely for large businesses

This is a common misconception. Digital marketing offers advantages for businesses of all sizes, not just large corporations. Small businesses can benefit from digital marketing and compete with large competitor enterprises.

It gives instant results!

Expecting quick or faster results in any field is a common misconception. Building an online presence, generating organic traffic, and converting leads takes time and consistent effort. Digital marketing involves continuous optimization, monitoring of analytics, and making data-driven decisions to improve outcomes over time. Patience, consistency, and a long-term approach are essential for achieving significant and sustainable results in digital marketing.

Content Marketing is optional

Most business owners must know content marketing. It involves creating and sharing valuable and engaging content to attract and retain a target audience. By providing valuable content, businesses can showcase their expertise and differentiate themselves from competitors.

SEO is useless!

Search engine optimization (SEO) is vital to digital marketing. Optimizing websites for search engines is essential for improving organic visibility, driving targeted traffic, and increasing the chances of conversions. If you neglect SEO, you might miss valuable opportunities to reach and connect with your desired audience effectively.

The most recent misconception in digital marketing is the belief that AI will ultimately replace human involvement. While it is true that AI can automate specific tasks and reduce workload, it needs to catch up in areas that require human creativity and thought processes, especially when it comes to content writing and marketing in general. Marketing is about delivering a message, building relationships, and connecting with individuals. Only humans can relate to the above things and develop several marketing strategies that will help leverage your brand.

By understanding the truth behind these misconceptions, businesses can make intelligent choices and unlock the full power of digital marketing to reach their marketing goals and fuel their growth. Are you someone who needs help with digital marketing? We are just a call and email away. Get a free consultation today at Antriksh! Call us at 7249222661 or fill out the form to contact us.

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3 Proven Tips To Scale Your E-commerce Brand Using Instagram 

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If you’re running an e-commerce business and looking to grow, Instagram is the place to be! 

With over a billion users, Instagram is a hotspot for shopping and discovery. By scaling your e-commerce brand on Instagram, you can showcase your products in a visually appealing way, connect with potential customers, and boost your sales. Plus, with Instagram’s smart targeting options, you can reach the right audience for your business, driving more traffic to your website and increasing your revenue. 

So, let’s take a look at proven tips to scale your e-commerce brand using Instagram:

1. Optimize Instagram Stories for your e-commerce brand

According to research, 62% of people are more interested in a brand after seeing it in an Instagram story. If you share Instagram stories consistently, it will boost your brand visibility, ultimately attracting potential customers. 

Optimizing Instagram stories means taking advantage of available tools and features to create interactive content. Using features like polls, quizzes, and questions, you can directly know what your audience wants. Also, create behind-the-scenes to show your products and services in action. It will give your followers a closer look at what you have to offer. 

Pro tip: Use features like the swipe-up link or “see more” tab to drive traffic to your website. 

2. Invest in Instagram Marketing

By investing in Instagram Ads, you can reach a wider audience to increase your brand awareness. More importantly, you can reach your ideal customer by targeting an audience based on age, location, interests, and behaviors. All you need to do is choose the right ad format that aligns with your goal. You can choose photo, video, carousel, or story ads with high-quality visuals. 

Also, don’t neglect the potential of compelling copy in your ads. Use persuasive words that make your customers interested in buying right away. In this way, you can gain valuable insights and data on ad performance to optimize future campaigns. 

Pro tip: Include a call-to-action in your Instagram ad to tell users what you want them to do. 

3. Champion user-generated content

User-generated content means using photos, videos, or reviews shared by your customers on Instagram to promote and grow your e-commerce business. Utilizing user-generated content will persuade your target audience to trust your brand. 

You can start by running contests and creating brand hashtags for your customers to share content that gels with your brand. And don’t forget to repost user-generated content on your post or stories giving credit to the original creator. 

Pro tip: You can collaborate with micro-influencers who consistently create and share content in your niche.

With these tips, you can easily upscale your e-commerce brand using Instagram. Well, Antriksh has been delivering top-notch services in company branding to businesses, both regional and global. If you need a free consultation about how our services can add value to your company. We are just a click away.

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Data-Driven Advertising : A Powerful 3-Step Guide For Making an Informed Decision

Sales play an essential role in every business. It is a significant factor that impacts the overall existence of the business. Several brands opt for Traditional Marketing, and some try Digital Marketing. For any brand, devising a good marketing strategy is essential, irrespective of any marketing type. Moreover, planning your marketing and advertising efforts around data can be beneficial for your business.

People have this preconceived notion that data-driven marketing strategies only apply to Digital Marketing. On the other hand, Traditional and Digital Marketing both use data-driven strategies. Let us simplify some important pointers about the significance of data-driven advertising for any brand.

What is Data-Driven Advertising?

Data-driven advertising helps a brand target a specific audience. It enables a combination of several factors like trends, insights, facts, engagement, patterns, and many more. It supports understanding customer perception and uses appropriate/tailored content for a successful campaign. This campaign can result in desired output like targeted sales is sufficient.

Why Opt for Data-Driven Advertising?

For example – A random individual’s frequent visits to the brand’s website suggest an interest in the products offered. Still, a need for purchases after browsing the e-commerce store indicates hesitation or concerns. To address this, the brand could provide data-driven strategies like more detailed product information, offer promotions or discounts, and provide customer support to help the individual make an informed purchase decision. By understanding the individual’s behavior and providing relevant support, the brand can convert the frequent visitor into a paying customer.

Lufthansa is a well-known aviation company. Let’s take a look at how data-driven strategy helped them with increasing their organizational efficiency.

Source

Data-driven strategies help to understand key performance indicators for a brand. Any brand needs data and thorough research to plan digital advertising. Overall, you need a data-driven approach to advertise on any medium -offline/online. That also includes testing creatives and marketing collateral from different data test points angles. Paying attention to research data and adapting agilely based on data insights from organic and inorganic reach of advertising done by any brand.

How Will it Help Me as a Brand Owner?

Creating a rough database is essential to include best practices for data-driven advertising. It starts with the actual brand vision, adding and collecting data sources, documenting all the accumulated data, utilize the data to make different analyses and strategies. The last one is the output, gathering results, making amends, or planning a new strategy.

A data-driven strategy has multiple benefits. Let’s check some of the important ones in the article.

  • It helps to recognize best practices
  • Determine the perfect platform for marketing
  • Understand your audience
  • Drive leads, sales, and profits
  • Add smooth workflow
  • Provide relevant information
  • Improvise implementation
  • Personalized brand experience as per customer insights

The overall business strategy today mostly depends on a data-driven culture. Almost all organizations today work similarly to deliver targeted goals/outputs. Combining data and analytics for advertising purposes is an impeccable combination. Data-driven advertising can help businesses make more informed decisions, improve customer engagement, and drive revenue growth. By leveraging the power of data, companies can obtain a competitive benefit in the current digital world and thrive in an ever-changing market.

As a brand owner, it can take a lot of work to understand the basics of data-driven advertising or include them efficiently for your brand. We at Antriksh will help you simplify the process with a proper in-depth data analysis for your understanding. If you want to be at the top of your brand content game, visit antrikshglobal.com or mail us at contact@antrikshglobal.com to get a FREE brand consultation and a guide on devising your brand’s content strategies!

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5 Creative Benefits of Product Photography

Product photography is a necessary factor for any business that sells products online. In e-commerce, customers rely on product images to make purchase decisions. Hence, the quality of the product images can increase or decrease the success of your business. Have you ever wondered how every picture or e-commerce website looks so effortless and flawless? Well, it’s a no-brainer that a professional team of photographers does this.

Product photography has expanded beyond the confines of the digital world. It’s not just limited to showcasing products online anymore. Brands now utilize product photos in offline spaces, such as photo frames in physical stores, or incorporate them into magazine photo shoots. The versatility of product photography has allowed businesses to showcase their products in various mediums and increase brand exposure to a broader audience.

Investing in professional product photography is essential for several reasons, and in this blog, we will discuss why it should be a top priority for your business. Keep reading to transform your perspective in a better way on professional photography.

1.Level up your Product Photography

Did you know that professional product photography can significantly enhance the appearance of your products? A professional photographer can bring out the best features of your products through their skills, experience, and equipment. They can manipulate lighting, shadows, and other elements to make your products look more appealing, attracting more customers and increasing sales.

2. Establish your brand identity

Professional product photography can help you establish a unique brand identity. Working with a professional photographer creates a consistent look and feel for your product images. They often have well-planned product themes for your brand or series of products. It can help you build a brand image that is easily recognizable and differentiated from competitors. Consistency in your product images can also help build customer trust and credibility.

3.Time-Saving

Professional product photography can help you save time and money. It may seem like an additional expense, but investing in a professional photographer or a team of experts can save you money in the long run. Professional product images can last for years, and you can reuse them across various marketing platforms, such as social media, advertising, and print materials. A professional photographer can save you time and effort in setting up your product photography studio, buying equipment, and learning photography skills. The value-added information by a skilled photographer will help you with your future shoots.

4.Makes your SEO game strong

Including images can contribute to your SEO score, so it may be beneficial to incorporate them into your content. It is one of the parameters that add to your SEO score. Professional product photography can improve your search engine optimization (SEO). Search engines like Google prioritize high-quality images in their search results. Professional product images can improve your product’s visibility in search engine results pages (SERPs), increasing website traffic and sales.

5.Unique brand identity

Professional product photography can help you stand out. High-quality product images can differentiate your brand from competitors in an overcrowded online marketplace. It can lead to higher customer engagement and conversion rates, ultimately increasing revenue. Adding watermarks to images can enhance the uniqueness of your brand.

In conclusion, investing in professional product photography can provide numerous benefits for your business. It can enhance the appearance of your products, establish a unique brand identity, save you time and money, improve your SEO efforts, and help you stand out from the competition. To take your business to the next level with powerful product shots, consider Antriksh for your product photography needs. Call us at 7249222661 or send a mail to contact@antrikshglobal.com to know more.

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Incorporate Storytelling in your Design with these 3 Powerful Tricks!

Brand is the story. Design is the storytelling.- Susan Sellers

Storytelling, in design, is all about emotions. If your design successfully elicits feelings of happiness, sadness, or disgust, the story has been effectively told. For example, if you sell eco-friendly products. Then you can display visuals of endangered animals or polluted oceans to evoke feelings of guilt and encourage your users to take action.


And to further understand your customer’s wants and needs. Keep reading this blog to explore the most effective way of storytelling into the design.

Well, first off, can you think of a story without a character? A character adds interest and mystery to your design. You can display characters in brand mascot style to represent your brand. It becomes easier for the viewers to recognize your brand. This, in turn, makes your marketing more appealing to customers.

Now, how it works?

1. Choosing the right mascot for your story

All you need to do is pick a character that aligns with your brand. It can be a human, object, or animal mascot.

  • Choose a human mascot if you want to promote yourself as a person.
  • If you are selling a product or providing a service, then go for the Object mascots.
  • And opt for animal characters if you want to link visuals of mascots with your brand values.

2. Design the personality

Now, design the personality of your brand. For instance, the mascot of a kid’s cereal brand could be a fun, colorful character that appeals to young children. While for a pet brand, you can choose an approachable and friendly character.
So, this is how you can ace storytelling in design. And if you want to look deeper into brand mascots, then here are a few examples:

Mickey Mouse by The Walt Disney Company

Mickey Mouse is one of the oldest and most popular brand mascots. It represents the Walt Disney Company and is loved by people of all ages.

Julio Pringles by Pringles

Julio Pringles have a chip-shaped head. It implies all chips are equally sized, and the mustache gives a mature vibe.

Colonel Sanders by KFC

The KFC mascot design resembles its founder- Colonel Sanders. The smiling face with glasses exudes vast chef experience making it a smart choice for the brand.

3. Synergise the story with the design

It is not easy to make your customers happy. And more tough is to keep your brand memorable. However, the Brand Mascot way is a solid tactic to captivate your audience. Keep in mind the following action steps to take for optimizing mascots in your story design:

  • Create a brand mascot that sounds like a genuine character to humanize your story.
  • Keep your character consistent in terms of behavior and looks across your website and social media channels.
  • A brand mascot has the potential to bond emotionally with your users. So, use it to your advantage to express your brand values and messaging.

And if you want to simplify the process, take professional help to ensure quality work. Contact Antriksh for personalized design solutions for your business.
We are currently offering a limited-period discount on our branding packages. Check out our website or send a mail to contact@antrikshglobal.com to know more.

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3 Reasons Why A Google Business Profile is Important

“Amplify your business with a good Google business profile” is common. As a business owner, following every new trend in the market cannot be very comforting. Launching a brand offline could be tiresome, but have you ever considered the online existence? Well, it is equally essential for a brand to have an excellent virtual presence. Google offers an easy way to launch and advertise your business online.

Let us simplify the process for you all through this blog post. From a branding perspective, ranking high or gaining online visibility is crucial. Have you heard about Google Business Profile? It was formerly known as Google My Business – A free tool that allows businesses and organizations to manage their online information. They can manage working hours, location, and contact information.

Google Business Listing could have an actual storefront business or a service-based business. It helps a business owner understand and check insights, reviews, organic views/traffic, etc. Creating a Google Business Profile is easy and only takes a few minutes. Plus, it gives you control over how your business appears on Google Search and Maps. So if you haven’t already, create your Google Business Profile today! Let’s check 3 fundamental reasons to create or have a Google Business Profile.

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1. Create a Google Business Profile for Free Advertising

Any business owner can do free advertising with the help of a Google Business Profile. Anyone can create a listing and add the necessary information. These details are live on the Google search page and Maps (if location-based). Later on, the rightful owner can claim the listing with the phone number and email address. The owner can easily add/update the business offerings, locations, photos, offers, or working hours. Google Business Profile’s dashboard feature is used to check the business insights and track the visitors’ clicks on the business.

2. Score and Rank with Reviews

Customer views or reviews are essential for a brand to thrive in the market. Use the space to engage in every review posted by any user. Every type of review is like a new learning experience. Take negative reviews as constructive feedback and work on it. Use positive reviews to gain more audience and get inspired to give the same compelling quality or experience.

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3. Appear on Google Maps

Location-based businesses often recommend Google Business Listing. It usually appears in local pack search results with the location name. The most commonly used term is ‘close or near my area,’ ‘where to shop,’ where to eat, where to buy, and many other things. The business owner can easily handle the Google listing through search or Google Maps. For the best SEO strategy, include relevant and semantic keywords in the business description or details page.

Benefits of an optimized Google Business Profile

  • A well-optimized listing has a larger audience. Customers often review and post valuable feedback. Reviews add value to a listing. Many new users read these reviews and use the services. Similarly, it helps the listing improve the Google Ranking of the business.
  • Serving neighborhood locations in a listing helps to draw attention from nearby locations and boost sales. In the case of location-based businesses, users can navigate them with ease.
  • Users or owners can add photos/videos to the profile. Pictures often posted by the owner can include offers. These help to boost engagement.
  • See insights from the dashboard and gauge the progress. Learn and modify your strategies accordingly.
  • The well-optimized profile should have special attributes as per business type. For example – Restaurants have wheelchair-accessible, cards-only menus and other features.
  • The best way to keep the audience engaged is to add accurate working hours and timings. Wrong timings could be a turnoff for the business!
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In addition to a Google Business Profile, a website could do wonders for your brand. A potential visitor might want to know more about your offering or services. Only a proper and detailed website could help them make a decision.

Google Business Profile does wonders in several ways – Read the statistics here to learn more.

Call us today to book a free consultation. We can help you set up your Google page, a website, and a free consultation about your branding journey. Allow the expert professionals at Antriksh to simplify your website design process.

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