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An Awesome Branding Agency to Help Your Business Grow 10X!

Running a business has multiple aspects, verticals, and sections. The primary focus for every business should be having the perfect domain knowledge and making or creating good products/services. This should be handled on an everyday basis to succeed as a brand, and this is where an agency comes into play. Contact Antriksh for growing your brand. We also offer Free Brand Analysis and Consultation.

It is important to ensure good branding practices are implemented, or else you might get lost in the crowd. Media production and branding prowess can be the difference-maker for your business in the digital age. In this article, we’ll go through why you must consider an expert to help the digital growth of your business.

1. Why should you outsource branding to an expert or an agency?

Several factors should be considered when we talk about good branding. Some of them are:

Creation of good media assets.
Online customer experience with a good social media presence through social media channels/websites

One should consider hiring an expert! These responsibilities should be outsourced to experts/professionals. Brands who hire in-house often burden themselves, and these can be expensive. At the same time, it leads to limited ideas.

It makes sense when the individual works for the same brand and has limited experience or ideas. At the same time, it will be a single brand in focus with no flow of ideas. On the other hand, when an agency handles this, the results will differ with proper outputs. The branding agency also comprises a dynamic team within different age groups who have extensively worked on different brands and sectors. This gives a fresh and unique perspective with constant ideas for a brand. There is an inflow of ideas to help you amp your branding game to top-notch.

Keep reading; we have simplified the overall process of why your business needs a Branding/Media Production Agency.

2. What will the Branding/Media Production Agency do?

• Create a proper online business strategy as per your brand requirements.
• The agency ensures a good setup and optimization of all your social media channels. This includes creating a good website.
• Dynamic strategy to put content on behalf of your brand.
• Ideas for Offline Marketing.

3. Why choose Antriksh?

Antriksh is a team of professionals, and we focus on graphic design, website design, content creation, video creation, article/blog writing, digital marketing, consultation, and sound production. We customize every package as per your domain/brand. Our team executes the plan with desired results.
Read more benefits that will help you reach your goals.

• Time-saving deal – We will help you save time and focus on the brand part. Leave all the content creation part to us

• Business expansion – We understand that for every business, every domain, and every industry, a unique approach to growth is vital. Our distinct marketing techniques are tailored to your brand type.

• Refreshing content – Our team is updated with all the latest trends and content. We will add value to the existing or available content with our fresh new ideas.

• Visual Approach – A picture speaks louder than words. Our team of designers will help you with striking creatives. The objective of graphics is to captivate the audience, increase their grasp of your material, generate an emotional response, and assist you in expressing crucial messaging.

• Video Production – Our team consists of an in-house photographer and videographer that will help you shoot like a professional. We specialize in product/brand photography.

The above points are just a few things we perform as a Branding/Media Production agency. Are you still confused about what plans will work for you? Don’t worry; we are just a message away. Drop us a message or book a free session.

Need a Branding Plan? 5 Game-Changing Strategies To Create One!

Do you want your business to be known, loved, and successful?

All you have to do is create a unique Branding plan that aligns with your vision. A branding plan is a long-term process to build identification and favourability with the target audience. It will help you stay focused and keep track of your goals. Contact Antriksh to create a custom Brand Strategy for your business and Book a free consultation with our experts to help you attain business objectives and increase sales.

You are putting your business in danger when you have no brand strategy; you lose-

Opportunities– A lack of planning in branding tactics can lead to overlooked opportunities for the growth and expansion of your business.

Customer Loyalty– Building strong relationships with your customers will be easy with a customized branding plan for your business.

Brand Recognition– You will struggle to define your brand’s personality and values. And this will negatively impact your brand recognition and recall.

After all, building a solid branding plan helps you communicate to your audience who you are and what you are good at!

Let’s look at how you can create a unique branding plan to enhance your business credibility:

-Conduct a situation analysis

A situation analysis is like taking a snapshot of your brand’s environment. Start by evaluating your brand’s strengths and weaknesses with a SWOT analysis to get a clear picture. Study your competition like a detective, uncovering their strengths, weaknesses, and secret strategies.

Check out the latest industry trends and observe your customers’ behavior and preferences. And finally, summarize your findings in a report, and use it to create a branding plan that’s a knockout!

-Define your brand personality

Start by defining your brand’s mission and values. Think about what emotions you want to evoke. Once you clearly understand your brand personality, incorporate it into your visual identity. It will ensure a consistent and meaningful brand image.

Also, get to know your target audience; you can run online polls to determine how the audience recognizes your brand. Doing this two-step process is similar to connecting the dots between how you won’t want to portray your brand and how your audience perceives it.

-Think about your end goal

Keeping your end goal in mind ensures that your branding efforts are aligned with your overall business goals. Your end goal should be specific, measurable, and achievable for your branding plan. For example, it could include brand recognition, building customer loyalty, or establishing a competitive advantage.

Setting an end goal helps to prioritize your branding activities and measure the success of your branding efforts.

-Analyse your branding strategies

Analyzing your tactics gives you a reality check. It reveals how far you have come and what adjustments to make to ensure you are moving in the right direction. Take a close look at your current branding efforts, including messaging and packaging of your brand. Then, seek feedback from your customers and know what they want to see in your branding efforts.

Simply put, get your hands dirty with the data. It is your secret key to unlocking the full potential of your brand.

-Pick your social media channels

Choosing the right social media channels for your brand is crucial in creating a unique branding plan. You must consider the social media channels your target audience uses most. If your viewers are mainly active on Instagram, that may be a good place to focus your social media efforts.

You can begin with a few social media channels that are most effective for your brand that helps you stand out in a crowded market.

And also, don’t forget to set your branding budget. It could include expenses such as hiring a design agency or investing in market research. But first, you must look at your financial appetite and realistically allocate a budget.

Your audience will identify you if you create content that aligns with your brand personality. Tell your brand story in every piece of content and craft a content distribution strategy to maximize your content reach.

So, what are you waiting for? Pick your brand’s focus, personality, look and articulate your vision to the world. Follow our tips to create a unique branding plan for your brand. Or just holler at us. We’d love to help you tell your brand story.

We at Antriksh help businesses grow and achieve targets. We also help you increase conversion rates through well-optimized content and impactful media assets for your brand. Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to support every type of business. Call us at 7249222661 or fill out the form to contact us.

7 Best Instagram Engagement Tips To Follow For Maximum Reach

Do you know 90% of Instagram users follow a business?

You might also be amazed that 83% of people say Instagram helps them discover new products and services. That’s enough to say that hacks to increase Instagram engagement are worth the chase.

Here’s how you can calculate the Instagram engagement rate for your business-

Engagement rate = (Interactions/ Audience) x 100

And if you want to experiment with different content types based on their engagement rate, let’s take a look at 2022 data:

All Instagram post types: 0.54%
Instagram photo posts: 0.46%
Video posts: 0.61%
Carousel posts: 0.62%

A good Instagram engagement rate also shows that your followers are paying attention to your content. The likes, comments, and share metrics give your content the recognition it deserves. Ensuring good Instagram engagement benefits you in many ways –

Identifying Top Performers

You can keep track of your Instagram engagement by just identifying top-performing posts. You can then use this information to replicate the success of these posts and reach more followers.

Content Strategy

You can adjust your content strategy by determining what type of content is performing best. This can help you to create more effective and engaging content in the future.

Audience Insight for better Instagram engagement

Monitoring your Instagram engagement rate can show how well your content resonates with your followers. This will help you to understand your audience better and tailor the content according to their interests.

But maintaining Instagram engagement is no cakewalk. The platform has a large user base and constantly changing algorithms. You need creativity, authenticity, and tactics to overcome these challenges.

Let’s look at hacks that will help you to strategize and keep your audience hooked to your brand-

1. Lean into reels for faster Instagram engagement

Reels has taken the Instagram platform by storm. It allows you to reach a wider audience and showcase your products and services in a more fun and visually appealing way. You can create and share 15-60 seconds videos with music, filters, and special effects.

All you need to do is spend more time on the platform. You can do this by experimenting with different reel features like- Transitions, Timed text, Trending audio, Voiceover, and Templates. So, to increase Instagram engagement, include reels in your engagement strategy.

2. Post carousels

Posting carousels on your Instagram is a surefire way to take your engagement game to the next level. You can showcase multiple images and videos in a single post. It will give your followers a richer experience.

This type of content is engaging because it encourages followers to swipe through the different pages to see more. You can also break your content into bite-sized pieces, making it easier for your audience to digest and interact with your brand.

3. Be honest and relatable

When you share authentic content, your followers will most probably connect with them on an emotional level.

This type of content can include behind-the-scenes, candid moments or experiences that are relatable to your audience.

If you are open to being vulnerable, you can create a sense of trust within your Instagram community, which will lead you to a higher level of engagement. So, be yourself and create content that resonates with your audience.

4. Focus on Instagram SEO

Remember: Followers are not looking for you; you must appear in their feed.

So, focusing on Instagram SEO is critical to increasing your engagement.

According to statistics, posts that tag a location generate 79% more engagement. So, you can use Instagram interactive features like location tags, hashtags, and stories. Get feedback with polls, questions, and stickers, and mention others, any person or brand, in your post.

You should also optimize your profile and make sure it is public so that anyone can see your content. It will increase your page discoverability and make your brand more visible to your target audience.

5. Share user-generated content to increase Instagram engagement

User-generated content is created by your followers, for example, photos, videos, testimonials, and reviews featuring your products or services. This type of content sends a message to your audience that you value and appreciate them. It will build your brand loyalty and create a sense of community around your brand.

It will also provide a constant stream of new and fresh content that will keep your feed interesting and engaging for your audience.

6. Post consistently at strategic times

If you post during peak hours, when your followers are most active- it’s a win-win!

Also, consistently posting helps you maintain a regular presence and increase your visibility and reach on the platform.

To determine the best time to post, consider your target audience’s time zone, daily routines, and when your competitors are posting. You can also use Instagram’s built-in insights to see when your followers are most active and adjust your posting schedule accordingly.

7. Go live

When you go live, your followers receive a notification. It creates a sense of immediacy and offers behind the look of your brand. It provides unique content that can’t be found anywhere else, making them a valuable addition to your overall content strategy.

Live videos allow your followers to ask questions and interact with you in real time. It can lead to a more engaged audience and build a stronger connection with them.

Building engagement with your target audience is your finest asset. On top of increasing your Instagram engagement, you should also focus on nurturing a genuine relationship with them. Follow the above-tested tips to deepen your connection with the audience.

We at Antriksh help businesses grow and achieve targets. We also help you increase conversion rates through well-optimized content and impactful media assets for your brand. Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to help every type of business. Call us at 7249222661 or fill out the form to get in touch with us.

A 5-Step Social Media Calendar Plan To Achieve Maximum Social Traction

Can you guess what all successful campaigns have in common? Planning!

If you fail to plan, you are planning to fail. In this blog, you will get an easy and practical roadmap to create a social media calendar.

A social media calendar is like DJ’s playlist but for your brand’s online presence. Whether you’re a social media rockstar or a newcomer, a calendar is your ticket to attract more eyeballs. Simply put, a social media calendar is an overview of your upcoming posts categorized by date and time, the social media network, and content material.

Let’s look at what a solid social media calendar can do for your brand:

It will help you to schedule posts in advance to ensure a consistent flow of content
It will let you focus on creating engaging material rather than scrambling for ideas on the fly
It allows you to strategically plan for events, promotions, and seasonal topics, maximizing the impact of your content

So, buckle up and dive into creating a social media calendar to plan your content:

Optimize your social networks and content using a social media calendar

To optimize your social networks and content, focus on quality over quantity. All you need to do is post consistently but not excessively. You can also use visually appealing graphics, eye-catching headlines, and concise language to grab your audience’s attention and drive engagement.

So, take a deep breath, grab a virtual notepad, and get ready to give your social media a much-needed spa- your followers will thank you!

Decide what your social media calendar should include.

Finding the right social channels and content mix takes some experimentation. You need to understand your audience and what they want to see to do this. Research which platforms they are most active on and adjust your strategy accordingly.

When planning your calendar, it’s also essential to vary your content mix of promotional, educational, and entertaining posts to keep your audience engaged.

And once you have found what works, you can beat the competition and make a lasting impression. So get ready to mix, match, and come up with your winning look- to support your business goals.

Delegate social media tasks and focus on marketing collaterals.

Start by identifying your strengths and weaknesses and hand over tasks to the team members who complement your skillset. You can also free up your time by optimizing social media management tools to automate tasks and focus on other areas of your marketing strategy.

To do this, prioritize your marketing collaterals by creating eye-catching graphics, compelling copy, and well-designed presentations that effectively communicate your message.

Plan your social calendar in advance.

Scheduling your content in advance will give you the energy and excitement to execute the social media process efficiently. Here are three pro tips so you can plan your social calendar ahead and enjoy the win harder:

-Conduct a content audit

Look at your past posts and see what worked and what didn’t. It will give you an overview of the type of posts to include in your future content strategy.

-Schedule your content.

Plan out your content for the next three months in advance. You can also use a scheduling tool in advance to mix up different formats, from text-based content to videos, images, and infographics.

-Review and adjust your content.

You should track the analytics and make changes to your social calendar. Regularly evaluating your posts will give you valuable insights for future success.

Get feedback.

Getting feedback on your social media content and implementing it is like getting a tune-up for your car. You want to make sure everything is running smoothly and efficiently. You need to listen to what others say and consider their suggestions.

By actively seeking feedback and incorporating it into your social media calendar, you can refine your calendar strategy and drive better results. It’s like a pit stop that gives you a reality check.

You can go to the next level by tracking your social media score. It will also help you monitor engagement, reach, and conversions. Also, certain tools will help you schedule and quickly analyze your content. Here are three tools to create the perfect social media calendar:

Google Calendar

It is a social media manager’s secret weapon! It ensures that your content is consistent, freeing up time for you to focus on creating and engaging with your followers. You can also schedule events in advance.

Trello

Trello makes it easy to track progress, delegate tasks, and keep your workflow on track. With its sleek boards and cards, it organizes your content in a visually appealing way. So, if you want to be a social media powerhouse, it’s the ultimate tool for staying organized, creative, and on top of your game.

Buffer

With Buffer, gone are the days of manual posting and the headaches that come with it. Think of it as a Swiss Army Knife for social media management- it does it all, from scheduling posts in advance to analyzing their performance. In short, Buffer is a utility player for you to save time and increase productivity.

A social calendar is vital for staying organized and ahead of the content curve. So, take a step back, get your creativity flowing, and get ready to plan your social media domination with a trusty calendar by your side.

With all these takeaways in mind, you can start creating your social media calendar to get more likes, shares, and, most importantly, a lot of customers. Also, here at Antriksh, we recently launched our own social media e-booklet, which helps you to increase conversion rates through well-optimized content strategies and impactful insights for the socials of your brand.
Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to support every type of business. Call us at 7249222661 or fill out our contact form to contact us.

10 Constructive Ways To Give Your Business Content An Added Edge

In today’s digitized world plenty of businesses have shifted their bases online. As a result, there is a plethora of content available at the consumer’s fingertips, now more than ever before!

However, creative business content is incredibly hard to find. Want your content to stand out from the crowd?

Here are 10 ways to give your business content an added edge:

1. An eye-catching image with a tagline

A tagline is the first thing that people notice about a brand. Having a catchy tagline generates intrigue among readers and attracts them to your content. But it is also true what they say, a picture is worth a thousand words. Having relevant visual and creative images in your business content can definitely generate interest among the readers which justifies the caption/tagline.

2. Use proper grammar and punctuation

Usage of proper grammar and punctuation is key in creating a good article. Good punctuation gives a proper structure to your content and makes your content look more legitimate and professional. All the Wren and Martin users in the house must certainly be proud to have had paid attention to proper grammar in highschool!

3. Always provide correct research

Although it is tempting to do half-hearted research and churn out tonnes of content, limited but thoroughly researched and accurate content will always take preference over copious amounts of unresearched and inaccurate content. Moreover, analysis is an important step in content research and makes your research foolproof.

4. Provide well structured, easy-to-read business content

Want to attract more readers? Numbers and bullet points are your best friends. They divide large paragraphs into smaller bits and make content much easier to read and understand.

5. Proofread, Proofread, Proofread!

It is very tempting to produce content without thoroughly checking it. However, spelling errors can drop the legitimacy of your content significantly. Always proofread your business content at least twice before turning it in.

6. Pick a unique, creative and relatable topic

To stand out from the crowd it is necessary to go against it. Pick an uncommon topic and have your own unique voice on that particular topic. Having a unique voice will definitely give you an edge. But keep your topics relevant and relatable. Make sure there exists a problem before addressing it.

7. Using different writing techniques

Writing styles naturally differ from blog to blog. In order to master writing you must be adaptable and change writing styles. Reading and practising journaling every day is the best method to develop your writing skills.

8. Learning SEO techniques

Getting your website or blog at the top of the search results is an enormous achievement. It helps attract more traffic and will naturally attract a lot more interest.

The process of making your business content SEO-friendly starts with keyword research. Moreover, tailoring your content according to your set of keywords is an interesting puzzle that will definitely keep you hooked once you get going!

9. Use simple language

Using difficult words doesn’t necessarily make your content attractive. Writing short simple and engaging sentences can catch a reader’s attention much better than a piece that uses high-level vocabulary.

10. Avoid using unnecessarily wordy sentences

Wordy, run-on sentences make your business content difficult to read. Proper structure and short sentences are key in catching the reader’s attention. Hemingway Editor is a great tool to use if you wish to analyse the complexity of your sentences.

Have any further troubles while writing content for your business? Don’t worry! We, at Antriksh, are here to help! We are currently offering a limited period discount on our branding packages. Check out our website or send in a mail to contact@antrikshglobal.com to know more.

5 Branding Fundamentals to Establish a Strong Brand Identity

Building a business is challenging. Building a brand is more demanding. Not only is the process of branding unique to every business, but also tricky to decode. What may suit your business could be a disaster for another. Thus, the know-how of the fundamentals of branding is the key to establishing a solid brand identity.

In this article, we’ll take you through the five major components of Branding Fundamentals to help you better understand the process of brand building.

1. Relevance of your brand

A company’s aptitude to engage consumers’ emotions and establish a personal connection with them is referred to as brand relevance. Customers’ feelings are more important than their thoughts.

It will be beneficial in many ways to concentrate on your brand’s relevancy because it will cut client acquisition costs and raise customer lifetime value, and your business will keep expanding and making money.

Brands that excel in creating a positive customer experience don’t demand that customers follow their procedures. Instead, they customize their goods and services to satisfy client needs to maintain relationships.

Every brand should start by listening to its customers and learning what is vital to them. To uncover insights, it’s essential to look at quantitative information, like the number of likes, shares, and comments a piece of content receives on social media, and qualitative input, like sentiment analysis.

2. Credibility

Marketing professionals frequently mention brand credibility as a psychological element that could influence consumers’ propensity to make purchases. However, it can have either a beneficial or harmful impact, just like any other form of trigger. It refers to your brand’s reputation in this context and its capacity (or incapacity) to translate that into sales.

Customers frequently choose businesses that are regarded as leaders in their particular fields.

The number of years a company has been in business is another element that influences your purchasing habits. Given that it has been used by a particular demographic for that long, this speaks to the general appeal and quality of its service or product. Credibility in branding is all about how people perceive your business or organization.

3. Know Your Audience

Businesses that perform market research see quicker growth and more profitability. Your marketing effort and outcomes will be diluted by an audience that is poorly defined or too diversified. Keep in mind that there is a distinction between being unclear in your marketing and being indecisive with your business.

One of the best methods to characterize your customer is to create a buyer persona or an idealized representation of your target market. Along with facts about their interests, issues, and ambitions, you should also include information about the demographics of your consumer persona. Understanding their needs, wants, and desires fall under this category. You may develop messages, marketing and branding initiatives that connect with your target demographic if you clearly understand them.

Businesses can develop an enduring emotional bond with their clients and increase client loyalty. Success depends on outstanding customer experiences, an emphasis on creating great products or services, and coordinated branding initiatives.

4. Branding Elements

Before reading and absorbing your marketing messages, prospects take note of their visual appearance.

Your brand’s typography, color scheme, visuals, and website will give potential customers a glimpse of your brand’s style.

A logo may even denote a status symbol. Consider the pride people get when they drive a luxurious vehicle like a Buggati or don a Ralph Lauren outfit. Your company’s logo serves as a visual representation of what you stand for as a brand, in addition to serving as a means of identification for your business.

People have a solid emotional bond with the idea of color and that must an item of priority in your branding process. While the white is pristine and regal, the deep blue can give you a sense of safety and protection. While the purple feels opulent and majestic, the crimson is vibrant and vivid.

For customers to connect your visual assets with your brand, they must have the same underlying vibe as your logo and color scheme.

5. Differentiating Factor

By taking a cue from the past or imitating others in your sector, you cannot differentiate your brand. Try the disruption model instead. Consider your industry’s standard operating procedures and practices. Take note of the traditional approach and design a newer one which doesn’t resemble the same.

Let’s take Jio, for example. It offered free services to all of its customers in the initial phase and incurred a loss in doing so. However, they were able to acquire a ridiculously high number of customers, and the rest of the players in the telecommunication industry had to slash their rates to compete with Jio. Today, Jio is the market leader courtesy of its unconventional branding approach.

Jio’s brand strategy was based on differentiation in the business model. Let’s walk through the types of differentiating factors that you can adopt for your brand.

Product/Service

The finest marketing strategies start with items intended to stand out from the start. There are many shoe companies, but only one has the “Converse” brand’s relaxed, retro-casual sneaker vibe, which used to be the pinnacle of basketball shoes. Nike always stands out in the athleisure market thanks to its innovative designs.

Business Model

An innovative business model is a wise choice that generally pertains to startups. Investors will take notice of a superior company model if you demonstrate that it works and can attain optimum operational execution. Although consumers might not see the difference, you still need to perform effectively to stand out.

Marketing

Advertising and marketing campaigns frequently help a business stand out from the competition in crowded markets with plenty of comparable products. There are three additional ways to stand out in the advertising community: execution of creative ideas, media, or strategy.

For instance, consider Feviquik. Nobody even realized that large adhesive manufacturers existed before Pidilite’s humorous advertising. The differentiation in branding there is creativity. Television advertisements were run by no one else in that market, leading to media differentiation.

As a Brand Agency, we at Antriksh understand that adhering to the fundamentals of branding is crucial for every business out there. With our thorough brand analysis, we develop tailored solutions for your business. Click here for a free brand consultation and explore the endless possibilities to boost your business.

3-Step Guide on Keyword Research with Bonus Tips and Tools

We have now entered 2023 with several marketing strategies. Some things remain the same, like keyword research’s importance before writing or posting content about anything online. Every good article you read online goes through an in-depth analysis and research. Some writers often prefer to read magazines or blogs. The process of writing a blog article involves different steps. However, the writer must work and cover all essential aspects. A well-planned and researched article could work wonders for your business.

1. Why is keyword research necessary?

When discussing the importance of keyword research, user discovery is the primary aspect to consider. One should always think from the user’s perspective and what they want to discover. A perfect set of keywords can help your blog reach the targeted audience. It often gives traction with unique website visitors. The blog should balance different keywords pertaining to the primary niche.

To start any keyword research, seed keywords are the best. These keywords are usually small or short-tail with one or two words. An exciting tool called seedkeywords allows you to create a scenario and gives you a set of seed keywords for your project. Use these seed keywords and create your keywords around them. For instance, in the below example, we use the word blog as our seed keyword. Start using the seed keyword with different topics – How to start a blog, optimize my blog, rank my blog, and so on.

2. Benefits of Keyword Research

Growth in website’s organic traffic.
Higher rankings on search engines.
Reduce your site’s bounce rate with a proper set of keywords.
Gradual increase in conversions.
Stay updated with current trends.
Understanding user behavior and insights.
Get to know your competitors.
It also gives you ideas to curate content.

Bonus Tip – It is difficult to rank for competitive keywords. Go ahead and pick low to medium-competitive keywords. These will help you rank better on search engines. The second and most important tip would be to check Google suggestions. When you type something, it shows results with the most searched content.

3. Recommended Keyword Research Tools

We have compiled some great tools to help you ease the tedious research process. Let’s see how these tools will help you.

Semrush – This one needs no introduction! Semrush Magic Keyword Tool helps you with almost 20,000,000 keyword ideas with a single seed keyword! Check the historical data for in-depth analysis, SERP analysis, search volume, keyword difficulty, and many other features.

Ubersuggest – Neil Patel introduced this detailed keyword research tool. Ubersuggest allows you to see search volume, paid difficulty, cost per click, and SEO difficulty of any keyword. The best part is that you can even view the related keyword ideas and similar content ideas with the keyword.

Google Trends – This free tool by Google analyzes keyword popularity. It is based on geographical area and time period. Choose your area, subregion, and time period for a free analysis. You can even compare two different keywords to see the results. The tool will undoubtedly help you to get the most trending data!

Ahrefs – The complete package for all your keyword needs. The paid version lets you get keyword suggestions, keyword volume from 10 different search engines, click metrics, and accurate search volumes—the best keyword tool to level up your search game and rank higher with SEO.

Keyword Planner by Google Ads – Set Google Ad Campaigns, and the keyword planner by Google Ads does the job well! It is a free SaaS product by Google. An effortless way to generate keywords based on search engines. Use the free tool to plan all your Google Ads campaigns.

Other keyword research tools worth trying are Keywords Everywhere, Moz, Keywordtool, and KWFinder. What are your favorite keyword research tools?

We at Antriksh will help you with a Customised branding strategy for your brand. Book a free 30 minutes 1:1 session. Allow our team to simplify the process for you!

Effective 4 Step Branding Strategy for a Manufacturing Company

Everyone knows how vital a branding strategy is for a B2C company’s expansion. But did you know that this concept also works wonders in the B2B manufacturing scenario? It includes a wholesome package of advertising, sales, and revamping a company’s brand value.

Before hopping onto the branding strategy part, let us understand a bit more about manufacturing companies.

There are primarily two types of manufacturing companies:

OEMs (Original Equipment Manufacturers)

OEMs produce minor parts or subparts and sell it to their clients who further use them in their products. For instance, products like gear sharp and body cowls are produced by OEMs which are further procured by automobile manufacturers. OEMs typically obtain manufacturing projects from their existing clients who have been working with them for a long time. Industrial circles and referrals are also a major source of work for OEMs. Since these companies predominantly work for bigger brands, they don’t feel the need to have a branding strategy of their own.

Direct manufacturers:

These companies manufacture and sell their products to various industries. They also source some parts from different OEMs if required. They need to maintain a good profile to attract and retain clients while simultaneously ensuring optimum production. They usually have an in-house extensive sales & marketing team to get orders and ensure a steady revenue stream.

However, having a good profile is equally important for OEMs as it is for Direct Manufacturers.

Along with a dedicated staff and the will to expand rapidly, a modest and innovative branding plan can enhance a manufacturing company’s overall sales and productivity. It is capable of creating a sound working environment that positively impacts the employees’ mental health, thereby enhancing productivity. Having a full-proof internal and external branding plan ensures that your company remains strong and sturdy in uncertain times like pandemics, supply chain blockages, inflation, economic crisis, etc.

A branding plan comprises a vast series of services covering media asset-based marketing as well as offline-online advertising campaigns as a part of branding strategy.

Let us understand a few tactics of media asset production that can help in your manufacturing company’s growth.

A company, irrespective of the industry it works in, should have an identity that leaves a mark in people’s minds. What better than an introduction video that tells everything about your company?

1. Branding Strategy starts with an Introduction/Profile Video:

An introduction video portrays a company’s vision, mission, work culture, and structure. It offers a massive clarity about the company’s operations. This allows a potential client to know your company better. Adding testimonials of your current and past clients to the video is a cherry on the cake.

2. Product Catalog:

Like introduction videos, having your company’s decent product portfolio plays a huge role to land more clients. Product photography enhances the look and value of your products. Furthermore, using these professionally-clicked product photographs along with an apt description leads to a cool catalogue that your potential clients can refer to. This reduces the time and costs involved in directly addressing minor doubts or queries about your products each time you encounter a new lead.

3. Training Videos:

Training videos are also one of the crucial parts of an internal branding strategy. Creating training videos of how a process is conducted, how a product is manufactured, what are the company SOPs, etc. is crucial in a company’s development. Training videos decrease the extra time expert/senior employees put in to train the new employees. Additionally, anyone can watch these videos to understand the company’s functioning of various product developments. This equips your team with an added edge and the company is sure to observe a surge in its productivity.

4. Website:

Everyone knows how vital having a website is. Since the whole world is going through a digital transformation, having a viable and good website with all your company details is necessary. The first thing a client does when they hear about your company is, visit your website. Hence, a normal and boring website can put off your potential client. So, it’s like they say, the first impression is the last impression.

For more information on how a website helps your business, checkout our blog on 6 Easy Ways by Which a Website Helps Your Business.

All in all, leveraging the aforementioned services for your company certainly enhances its overall brand value and productivity. Incorporating these elements in your branding strategy will help your business attain more credibility.

Antriksh has been a pioneer in delivering top-notch services in company branding and devising prudent branding strategy. We have worked with B2B manufacturing giants like Amphenol, Alfa Laval, Western India Forgings, Maxima Steam Works, Autofina, and many more and gracefully assisted them in creating branding media assets.

Need a free consultation about how these services can add value to your company? Well, we are just a cli c k away! You can also call 7249222661 or mail us at contact@antrikshglobal.com

4 Important Stages of How Branding Evolved Over the Ages

The definition of “Brand” has changed dramatically over time. Originally, the term referred to the practice of leaving a mark on something to indicate ownership. It later evolved to include marks or stigmas placed on convicts or those involved in gangs. Italians began using unique watermarks on paper as early as the 1200s. This was possibly the beginning of the definition of branding that the majority of us think of today.

The American Marketing Association defines this type of branding as a “name, term, design, symbol, or any other feature that distinguishes one seller’s goods or service from those of other sellers.” Branding evolved to include the term “trademark” in the 1900s. It was further succeeded by print media and radio branding, before TV commercials became a reality. In today’s world, branding has evolved to be a completely different ball game altogether. Let’s deep dive into how branding has evolved over the course of time.

The Era of (Real) Brands

When the use of branding property came up, it sparked a long debate. However, using unique designs to brand cattle and other livestock was very common in the 16th and 17th centuries.

These brands were physical markers that told anyone who saw them who owned the animal. Unique in many ways, brands were similar to early logos, in which they were easily identifiable.

People gradually realised that these types of brands could be used for more than just claiming ownership — they could also be used to associate a product with a company.

The Era of Trademarks

During the Industrial Revolution, the evolution of branding entered a new phase. Factory manufacturing was a thriving business at the time; however, factory-produced goods were not initially as trusted as those made and sold by local sellers. To sway buyers away from purchasing products from local suppliers, factory owners learned to build product-consumer relationships by promoting their products in a familiar way and earning brand loyalty within the household.

Brands, such as Coca-Cola, Kellogg’s cereal, and Campbell soup, simply represented specific products. Because of the circumstances (lack of regulated standards such as quality control), buyers found it relatively easy to distinguish superior goods from inferior ones.

Successful businesses demonstrated that their products were of high quality and superior to those of their competitors. Many products were also new or recently invented (for example, soda pop and the convenience of canned soup), which provided companies with what is known as a unique selling proposition (USP).

Companies began using trademarks in the 1870s to gain brand recognition and demonstrate ownership. From logos to colours to symbols to slogans, brands could legally register their brand identity and claim it as intellectual property.

Trademarks enabled brands to protect their integrity and deter copycats. Bass & Co.’s Pale Ale, was one of the first registered trademarks in the United States.

The Era of Radio and TV

Brands had a new, exciting way to connect with more consumers than ever before with the invention of the radio in 1896 and television in the 1920s.

With this new medium came an auditory angle — jingles and slogans that became embedded in consumers’ minds and increased brand awareness.

Branding was given new life by radio and television. You could now do more than just see brands; you could also hear them! It was a full-fledged branding experience!

Radio and television advertisements were game changers for branding because they allowed companies to come directly into consumers’ homes and provide a multi-sensory experience.

The first television, by Bulova Watches, commercial aired in 1941. Even though only a few thousand people saw it, it signalled the beginning of a new era of branding possibilities.

The Digital Era of Branding

Branding should evolve in tandem with the digital world. Your business will remain relevant and appealing to your target market if you regularly research trends and how to best portray your brand.

The digital era has altered branding in numerous ways. Many businesses now use online advertising and marketing to share their stories with customers and build their brand. There is, however, much more competition out there, and it can be difficult for a company to develop a compelling, standout brand identity.

Social media has enabled us to communicate directly with the brands we use every day. The audience can challenge, question, and gain a more accurate picture of the company. There are no longer “gatekeepers” who control who speaks and what is said. As a brand, you no longer need a large budget to get your message heard thanks to social media.

Branding has evolved from the sale of a product to the sale of values and beliefs because the audience has evolved. The majority of brands have moved away from purely descriptive content and toward more interactive, information-based, and versatile content.

Businesses that adapt to the changing digital landscape the fastest are more likely to thrive. Keep up with the pace of the ever-growing world of brands with Antriksh and check out our branding packages. Get in touch with us for a free consultation on how we can add value to your brand.

7 Best Video Marketing Tips

Do you know the global average for video consumption is 84 minutes per day?

And why not, Videos offer you the best experience with quality content in no time. From social media to your website, video marketing is the “ticket” to reaching and connecting with your target audience in a way that text and images simply can’t. So grab your cameras, get creative, and start rolling into the world of video marketing!

Contact Antriksh today to create stunning videos for your brand and devise a game-changing video marketing strategy. We also offer FREE Brand Analysis and Consultation.

Marketers and business owners optimize videos to drive:

High engagement rate
Increase organic traffic
Better conversion rate.

It’s a no-brainer; a successful Video Marketing campaign will enable you to get better leads and engagement.

Have you cribbed about getting more clicks, likes, and comments on your videos? If yes, then let’s dive straight into the tips and insights which will play an essential role in determining the success rate of your video. If done right, it can help you meet your business goals.

1. Perfect timing for Video Marketing

The duration of your video should be brief enough to keep your audience interested along the way. You can opt for the Storytelling method to keep your viewers engaged with your content.

2. Catchy Hookline

According to stats, the average attention span is 8.5 seconds. That’s why you need to focus on the first ten seconds of your video.

Create a hook to grab your viewer’s attention by clarifying what your video is all about. Also, unique thumbnails ease the process of enticing your target audience to click on the videos.

3. Tell your story with or without sound

Surprisingly, 80℅ viewers watch videos with the sound off. That’s why creating a compelling video with or without sound is essential. You can optimize your video by including the pro tips below-

• Subtitles

• Beautiful visuals

• Text-heavy descriptions

4. Repeat the call to action

Yes, read that again! Most of us include the CTA only at the end of the video. According to data, a CTA in the middle of the conversation had an average conversion rate of 16.95% compared with a CTA at the end.

That’s why it is critical to include CTAs in various places by mentioning essential keywords such as

• Subscribe to your channel

• Follow / Like your Page

• Share with your friends

• Comment on the video

• Check out other content

5. Think SEO

Follow SEO practices to rank higher on the search page. You can do this by meticulously including keywords in your subtitle and adding a clear and concise description.

Also collaborating with other brands and influencers builds connections and encourages social shares. This way, you can boost conversion and sales while building unshakable trust.

6. Distribution channels for effective Video Marketing

Identify and focus on distribution channels that will give you the highest ROIs. Ideally, there are three free distribution channels:

• Website- You can optimize your website’s content by including mini videos to build trust and boost traffic to your site.

• Blog- Adding videos to your blogs lets the viewers learn quickly about the content you are sharing. This practice will make the audience engage with your brand.

• E-mails- Do you know email click rates go up by 300% when you add a video to your mail? I see no reason why you should not add videos to your email list here.

Meanwhile, you can also opt for paid distribution channels for better lead generation. Google and Facebook ads work best when driving traffic through paid media.

7. Track your video analytics

Tracking your videos is one of the most efficient video marketing strategies to determine whether your video is booming. So, here’s a checklist that will help you in tracking the progress of your video:

–View count

-Play rate

-Social sharing and comments

-Video completion

-Completion rate

-Click through rate

-Conversion rate

-Bounce rate

-Time on page

Post tracking, you can make changes in your next video and ideate it accordingly for better results.

Consequently, by incorporating video marketing into your business strategies, you’ll be able to increase brand awareness, drive website traffic and ultimately boost sales. Remember, it’s all about doing video marketing the right way, targeting the right audience, and distributing it on the right platforms. So go forth, execute the above tactics, and watch your business soar to new heights!

Visit our website or fill out this form to book a free consultation and grab top-notch marketing and branding services.

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Need a Branding Plan? 5 Game-Changing Strategies To Create One!

-Conduct a situation analysis

-Define your brand personality

-Think about your end goal

-Analyse your branding strategies

-Pick your social media channels

Effective 4 Step Branding Strategy for a Manufacturing Company

OEMs (Original Equipment Manufacturers)

Direct manufacturers:

1. Branding Strategy starts with an Introduction/Profile Video:

2. Product Catalog:

3. Training Videos:

4. Website:

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