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Email Marketing: 7 Types of Emails for Crisper and Solid Marketing

Did you know Ray Tomlinson invented email for the first time in 1971? Email Marketing has been widely used today for several reasons. It acts as a successful marketing tool for businesses in various sectors. Emails are a great way to introduce your brand, add exciting offers for your customers, thank them, launch new products or services, or use it for survey purposes. Email marketing helps to connect with your existing users or new clients. Email marketing is a tool for business growth, provided if executed with careful planning and a well-thought-out strategy.

People widely use emails for marketing purposes. Before drafting any email, keeping some simple points in mind is essential. Emails act as online communication and can help you connect with anyone worldwide with a click. It is the best and easiest way to communicate.

Here are some tips to write crisp and visually appealing emails to convey your message through email marketing:

  • Concise emails – Short and sweet, get to the point with your email to save everyone’s time and attention.
  • Precise subject lines – Catchy and clear subject lines set the tone and ensure readers know what to expect.
  • Mobile-optimized email content – Ensure you design your emails to look great and function well on mobile devices.
  • Use a professional tone – Maintain a polished and respectful manner to create a sense of professionalism in your email communication.
  • Add fun elements sparingly (wisely) – Add a touch of humor or playfulness into your emails, but be mindful not to overdo it.
  • Good visuals – Incorporate eye-catching visuals, such as images or infographics, to enhance the visual appeal of your email.

Following these guidelines before writing your email creates a foundation for better communication. It leads to a short and more productive interaction with the people you email.

We have compiled a list of widely used standard emails across the world.

1. Welcome Email

You usually see this type of email when you sign up for anything new. Ensure to describe what the reader can appropriately expect from your brand. Add any welcome offer with a personalized email to gain traction and kickstart their journey with you. These emails often leave first impressions, so enhance them and add minimal information with less chaos.

2. Survey

Survey emails help you understand and improve your products or services. You can gather all valuable information about your products. Tailor future communications to meet their needs better.

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3. Newsletter

Newsletters are a way to stay connected with your customers – a dedicated newsletter for regular blog post updates and events/workshops about your brand.

4. Promotional

Use these emails to promote your business, new offerings, newly launched products, and limited edition offers. These can include special invites for a new offline event or discounts. Promotional emails are one of the highly used email types for email marketing.

5. Lead Nurturing

These emails help guide potential customers through a sales funnel, converting them into paying customers. Add relevant information that will help you gain engagement through personalized emails. Lead nurturing is often done to achieve new clients and change existing ones into loyal ones.

6. Milestone

Celebrate essential milestones, such as anniversaries or achievements, by sending personalized emails that show appreciation, offer exclusive rewards, or provide unique benefits to loyal customers, strengthening their loyalty towards your brand. You can add emails dedicated to your client’s special days and add random offers.

7. Seasonal Offers

Capitalize on seasonal events, holidays, or specific times of the year by sending tailored emails that feature seasonal offers, discounts, gift ideas, or festive promotions, creating a sense of urgency and encouraging recipients to make seasonal purchases.

Here are some additional email types:

  • Informative
  • Transactional
  • Confirmation
  • Review requests
  • Announcement
  • Cart abandonment
  • Content curated
  • New blog/content emails

Did we miss any? If so, write us a ‘feedback‘ email! Have you used any of the above ones for business purposes before?

Takeaway – Remember, consistency is vital in email marketing. Design a consistent email template that reflects your brand’s identity, use a clear subject line to grab attention, and ensure your emails are visually appealing and mobile-friendly. Additionally, pay attention to your email deliverability by maintaining a clean and engaged subscriber list, avoiding spam triggers, and monitoring your email metrics to optimize your campaigns.

In conclusion, when you understand why you’re sending each email and customize the content for your audience, email marketing becomes a powerful tool for growing your business. When used well, it can help more people recognize your brand, engage with your customers, and, as a result, lead to increased sales. So, plan your strategy wisely, and harness the potential of email marketing to drive your business forward. Also, check out some email marketing tools here.

Antriksh has a dedicated team for digital and email marketing. Reach out to us to efficiently market your service/product through email. Fill out this form and we’ll arrange a free consultation session to better understand your business case.

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Setting Accurate Goals For Brands and 5 R’s of Resolution

“A product can be quickly outdated, but a successful brand is timeless.” – Stephen King.

Every business owner creates a brand with a particular set of goals. Goals are part of a successful business venture. Long-term goals are necessary, but analyzing every step and milestone helps to cover every aspect correctly. 

Setting accurate goals helps build successful brands. Proper goal-setting depends on various factors, including establishing a suitable timeframe, setting achievable targets, and aligning goals with the business’s objectives. Several brands consider and categorize goals into three types – Process, Performance, and Outcome Goals.

Let us talk about the most important factors in setting accurate goals.

Intelligent Identification – Analyse the brand and note down the possible smart goals.

Action Plan – Plan everything before the goal execution. 

Hard Work – Every goal needs the utmost effort and perseverance.

Commit to achieving goals – Commitment is essential to achieve a successful brand’s goals.

Work as per Goal Type – These can be time specific, relevant to your industry, or decision-making goals. 

Any goals are easily achievable with the 5 R’s of resolutions – Results, Reasons, Reflections, Resources, and Responsibilities.

Common goals that brands take into account during branding

  • Raise awareness. Create a strong brand presence and reputation
  • Convert website visitors into potential customers or clients.
  • Turn visitors into potential clients.
  • Boost sales and revenue for the business.
  • Increase market share and competitive advantage.
  • Explore new opportunities. Identify and pursue new growth opportunities for the brand.
  • Launch any of your new products or service to the market.

What is OKR, and why is it essential for businesses?

Have you heard about the goal-setting framework called OKR?

OKR stands for Objectives and Key Results. It is the perfect way for brands to set their goals and measure every step of progress. Big companies like Google, LinkedIn, Twitter, Spotify, Airbnb, and Netflix use OKR. They are up to date as per market research. Intel started using OKR initially, and Google considered it around 1999. OKR works for an individual and at the professional level for brands/businesses. Plan any good strategic goal for the business with the help of OKR!

In simple terms, a goal should be measurable. To illustrate this point, let’s consider a straightforward example.

Objective – To launch an online product.

Key Results

  1. Develop and launch season-specific products to increase traction and customer engagement.
  2. Create enticing offers and promotions to attract and retain website visitors.
  3. Achieve a high volume of instant orders by optimizing website user experience and marketing efforts.
  4. Secure positive customer feedback and reviews to build brand reputation and encourage repeat business.

Brands often prioritize these goals. Everyone works toward a common goal in their own way. To stay on track and measure the overall progress, maintain a document or sheet. It helps to analyze or re-work accordingly. 

This article covers various topics related to branding and social media management. What matters most is finding the strategies and tactics that work best for you and your business. Devise and use a plan for your accurate goals. Follow your brand niche, read articles, stay updated with the latest trends, including systematic revision, work smart, and avoid the same mistakes. Most importantly, achieve success with a proper methodology. 

For more branding tips and insights, follow us. If you need a dedicated team to help analyze and develop practical strategic goals for your brand, consider contacting Antriksh. Antriksh has been delivering top-notch services in business branding to regional and global businesses. We can help your company succeed in today’s competitive market. Visit our website to learn more about a free consultation and how our services can add value to your business.

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3 Ideal Sound Design Practices For Captivating Theatrical Production

In live theatre, the sounds have to be just right from the start. If the sounds are well-designed, it makes your theatre show amazing. But if they‘re done poorly, it can spoil the experience. 

With sound design practices, you can find the right balance between the voice of artists and background music. And here credit goes to Sound designers- who work with producers to plan the sounds. They think about your play, the place it’s performed, and the equipment to put in action. 

Now what is sound design?

In theatre shows, the sounds you hear are subtle yet catchy. It can vary from people talking and background music to special sound effects. When all these sounds are mixed together in a special way, it’s called Sound design. 

Sound design practices play a key role in theatrical production. Just think, when your work is done well, most people don’t even notice. They just get immersed, and everyone’s happy. But, when the sound doesn’t quite work, everyone notices.

Now, the catch over here is to “convince” the audience that every sound is indeed coming from this fictional world they’re experiencing. 

Alternate version:

Just think when the sound design is done right. It becomes so natural that your audience doesn’t even notices. But when something goes wrong with it, everyone in the room becomes aware of it. 

And that’s where sound design plays a key role in theatrical production. Let’s explore how it can level up your theatrical production in three exciting ways: 

1. Storytelling in Sound Design

Sound and music will enhance the plot of your play. It will tell your story to create a deeper narrative experience for your audience. 

2. Emotional impact

The right sound design practices will evoke memories and emotions. It will allow your audience to feel a stronger connection to the play and experience a range of feelings. 

3. Musical flow

Even without a musical soundtrack. The arrangement of sounds can create rhythms that inspire different emotions and enhance the overall experience of the day. 

So, this is how your theatrical production can rock with sound design practices to make your show come alive, create a musical ambiance and keep your audience hooked!

But, before understanding sound design, you must be familiar with the two basic sounds for theatrical production:

a) Foley sounds: 

They capture everyday sounds like footsteps, doors creaking, or turning pages. They’re so natural that you don’t even notice them, but they make all the difference to make your scenes realistic. 

b) Ambient sounds: 

On the flip side, Ambient sounds are background noises that add depth. Can you think of traffic, street noises, or the soothing sound of musical instruments? They create the aura and make everything more immersive.

You can use resources like Cinematic Score and Epidemic Sound for restriction-free music and sound effects. Now, finally, let’s take a look over three sound design practices:

  • First off, you should be familiar with Mixing. Mixing for a theatrical production is about finding the perfect balance between dialogue, music, and sound effects to create a symphony of emotions. 

You can tweak the volume, direction, and spatial effects to crank up your theatre show. If you master mixing skills, you will be able to create captivating moments for your audience. Let’s take a look at how mixing sound design is applied in a theatrical production:

  1. Spatial Sound Design: By strategically placing sound sources in different areas of the theater, you can create a sense of movement, location, or dimensionality. For example, a character’s voice may sound distant to simulate them speaking from afar.
  1. Sound Effects and Foley: You can mix sound effects live or pre-recorded to synchronize with the action on stage. This includes footsteps, door slams, or the rustling of paper. It can be done by adding depth and authenticity to the performance.
  1. Emotional Enhancements:  You can select and mix music cues to heighten the emotional impact of key scenes, building tension or creating a sense of nostalgia or joy.

So, this is how you can create a rich and immersive auditory experience that complements the narrative of your stage show.

  • Next comes sampling, which is the sound design technique of taking small snippets or samples of existing sounds and using them to create new ones. These samples can be from any source, such as music, nature, or everyday noises.

You can also employ sampling to capture and manipulate pre-recorded audio clips to create unique and immersive effects. By collecting samples of ambient noise, specific objects, or even human voices. You can layer these sounds within the production to add depth and authenticity.

The samples can be edited, modified, and combined to create unique textures and atmospheres that align with the narrative and setting of the play. This design practice allows you to create realistic soundscapes, contributing to the immersion of theatrical production.

  • And lastly, practice Underscore. An underscore is subtle background music that goes along with the action in the performance. It’s intentionally designed to be noticed indirectly by the audience. Also, it helps to create a specific mood or atmosphere for a scene.

This sound design practice is about choosing the right music or sounds that match what’s happening on stage. The underscore is like a background that adds more depth, tension, or emotion to the performance. 

By timing the music or sounds at the right moments, you can make important parts more intense, build excitement, or create certain emotions in the audience. 

It helps create a certain atmosphere and tells the story of the play in a way that grabs the audience’s attention and makes the experience even better.

If you want more sound design tips, then contact Antriksh here. When you reach out, you’ll also get instant access to free consultations that will equip you with personalized solutions and insights for your brand. 

6 Ways to Master Lead Generation with LinkedIn

LinkedIn has become a well-known platform for lead generation in recent years. LinkedIn has strongly influenced the corporate world more than other social media platforms. LinkedIn is a versatile platform for professionals, job seekers, recruiters, salespeople, business owners, entrepreneurs, marketers, and professionals in various industries. Companies of all sizes, educational institutions, non-profit organizations, and government agencies use LinkedIn for networking, recruitment, and promoting their services.

How does LinkedIn benefit a brand/business?

LinkedIn can provide numerous benefits for a brand or business profile, including:

  • Expanded Network
  • Increased Visibility
  • Lead Generation

LinkedIn can benefit a brand or business profile by providing increased exposure, networking opportunities, and lead generation potential while allowing for thought leadership and reputation management.

For B2B companies, LinkedIn is a potent tool for enhancing brand recognition and driving revenue growth.  We will see some simple steps to help you use LinkedIn for Lead Generation. This article will explore how anyone can leverage LinkedIn to generate leads for a manufacturing company. These same strategies and steps can also be adapted and applied to other industry-specific niches. So, whether in manufacturing or another field, You can still gain advantages from the information and techniques in this article.

Optimize Profile

The essential aspect is a good profile picture. Use a high-quality profile picture and a clear headline highlighting your manufacturing industry expertise. Ensure your LinkedIn profile accurately reflects your manufacturing brand and the products you offer. 

Share relevant content

Share informative and engaging content related to the manufacturing industry, such as blog posts, case studies, and product demos. Make sure to highlight your brand’s unique selling proposition and what differentiates it from competitors. People read helpful things on the internet. Add valuable information to highlight your brand offerings.

Personalize outreach for Lead Generation

When reaching out to potential leads, personalize your brand message and demonstrate that you’ve done your research. Mention the company or recent activity on LinkedIn, and explain how your manufacturing brand can assist them in resolving their issues or attaining their objectives.

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Build Network

Connect with people in your industry, potential customers, suppliers, and other professionals who can help your brand. You can use LinkedIn’s search function to find people based on their industry, job title, location, and other criteria. Send personalized connection requests that explain why you want to connect. Many can opt for LinkedIn Premium to reach out to potential product/technology users.

LinkedIn Ads

Probably the most underutilized feature! Opt for LinkedIn ads and drive audience engagement. Additionally, the easiest way is to opt for Lead Gen Forms on LinkedIn – We all know typing out essential details can be tiresome! It is where LinkedIn’s Lead Gen Forms come in handy. They are pre-filled forms that allow users to fill in their details effortlessly. Anyone can manage leads through this form. Create a campaign and generate leads. A few things to consider are creating a proper ad format, defining the audience, setting the budget, and tracking the results.

Thought Leadership

Jim Habig, Vice President of Marketing, LinkedIn Marketing Solutions, talks about why thought leadership is essential to every brand to generate leads – Read here. By sharing valuable insights, industry knowledge, and best practices, businesses can position themselves as thought leaders and establish credibility with potential customers. It can ultimately increase engagement, brand awareness, and lead generation. Through content marketing and social media, businesses can leverage thought leadership to attract and retain customers, differentiate themselves from competitors, and ultimately drive business growth.

Some essential points we talk about for lead generation are regular value-added posts on LinkedIn, a planned content strategy according to the most suitable time, and a proper CTA for every post/video or content you post on LinkedIn. Following these steps, you can use LinkedIn to generate leads and grow your manufacturing brand. Remember that building relationships and providing value to your network is crucial to success on LinkedIn.

Additionally, if you’re looking for expert assistance with your branding and marketing efforts on LinkedIn, consider contacting Antriksh’s Website to book a free consultation.

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9 Essential Tips for SEO to Help Your Content Rank Better!

SEO is no longer a complicated word! Almost every business owner is familiar with the basics of SEO. Ranking high or being visible on every search engine takes a lot of work. Even if it feels overwhelming, getting everything in place regarding SEO has to be consistent. Contact Antriksh today to make the best use of our SEO services. We also offer FREE Brand Analysis and Consultation.

As per several pieces of research, people often see the first 3 search results on Google. People usually avoid paid ads and click the first organic one visible on the search results.
In an article by Brian Dean, Backlinko states Google has 200 ranking factors for the algorithm. Read them here.

A well-optimized website helps you stand out from the crowd. Applying the correct SEO tactics can maximize the chance of your website achieving a higher ranking in search engine results and attracting organic traffic. Here are 9 essential tips to enhance your SEO efforts:

1. Long-Form Content

Long-form content, such as lengthy blog posts, product reviews, or case studies, has a higher chance of ranking well. This type of content, usually 1000 words or more, provides an opportunity to explore topics in-depth, demonstrate expertise, and capture the attention of search engines and readers alike.

2. Keyword Research

Accurate keyword research will help you attract the correct audience. Use free keyword research tools to analyze them as per your niche or target market. Keywords play an essential role in how your visitors approach your website. Keep a close eye on short and long-tail keywords and use them accordingly.

3. Link Building

Develop a solid link-building strategy to improve your website’s authority and visibility. Focus on acquiring high-quality backlinks from reputable sources through techniques like deep, inline, and internal links. Building a network of relevant and authoritative links enhances your website’s credibility in the eyes of search engines.

4. Google Discover

Keep an eye on Google Discover, a feature in Google Search Console Reports that will help you assess your website’s performance and its appearance in Discover feeds. Optimizing your content for Google Discover can significantly boost organic traffic and visibility.

5. Zombie Pages

Check your detailed analytics report for zombie pages on the website. These pages are often ignored and have no traffic; many consider them lifeless with no activity. Delete these pages and check your website rankings, which might lower your chances of ranking on social media.

6. Unique Page Title

Avoid generic titles that fail to capture users’ attention and may contribute to a higher bounce rate. A compelling page title entices users to click through to your website, improving organic click-through rates.

7. Optimize Meta Tags For SEO

Pay attention to meta tags, including meta descriptions and meta keywords, as they provide essential information to search engines about your web pages. Write concise meta descriptions that entice users to click on your website’s link in search results. Incorporate relevant keywords in meta tags to enhance visibility and click-through rates.

8. Mobile Optimization

Mobile-friendly websites offer a better user experience and are favored by search engines, contributing to higher rankings. Ensure your website is responsive and adapts seamlessly to different screen sizes and resolutions.

9. Site Speed

Website loading speed is critical for user experience and SEO. Slow-loading websites frustrate visitors and are penalized by search engines. Optimize your site’s speed by compressing images. Regularly monitor and optimize your website’s speed to maintain optimal performance.

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Along with these, some other things include monitoring and analyzing your website with Google Analytics and Google Search Console, regularly posting content for increased visibility and higher ranking, Image optimization, and several other things.

Implementing these essential SEO tips will improve visibility and higher rankings and increase organic traffic to your website. Additionally, regularly monitor and analyze your website’s performance. Use Google Analytics and Google Search Console. Stay updated with the latest best practices or SEO trends to adapt your strategy accordingly.

Remember to focus on providing valuable content, optimizing technical aspects, and staying updated with SEO trends. Consistency and continuous improvement are vital to achieving long-term success in SEO. Check another one of our blogs on SEO here.

We are just a call away for all the SEO needs! Contact Antriksh or call +91 7249-222-661 to elevate your SEO strategy and unlock your brand’s full online potential.

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Special : Music Production 101 for a Growing Digital Agency

With music production, your digital agency will be singing a happy tune!

Music production expertise will position your digital agency as a niche specialist.  And thus, you can stand out in the market for unique offerings. Also, it will attract clients who are specifically seeking music-related services.  

But before getting started with music production, be clear about your goal. Start with just one goal. It could be to rock the digital landscape with music videos or promotions. Or it could be to offer top-notch services such as jingles, dubbing, or sound design. 

Whatever you’ve decided, your digital agency just needs to follow an action plan given below for a smooth journey into music production: 

Tune into the skills for music production

To learn music production, start by mastering an instrument of your choice. Next, invest in honing your team by binge-watching YouTube tutorials or scrolling through blogs. But what really would help is the- Logic Pro User Guide.  It’s beginner-friendly for music production. 

But, if time is a constraint for your team. Structured courses on platforms like Udemy can provide holistic learning. Alternatively, you can look out for music academies that offer physical live lectures. 

Then, to acquire practical experience, you can create 4-5 soundtracks or music videos. Or you can pursue internships or jobs under experienced sound engineers.

Once the team is highly-skilled, your digital agency can function even without owning a recording studio. You can facilitate music production by partnering with local recording studios, engineers, and manufacturers. This allows you to build relationships, gain referrals, and potentially access special rates.

Finally, soundproof your recording rooms and set up your equipment. In case you need assistance with the room design. You can consult with a recording studio designer.

PRO TIP:  Register your business name and obtain a permit to establish yourself as a music production service provider. 

Studio staples for every digital agency 

If you are just starting out, your digital agency doesn’t need to splurge on expensive gear. Gear matters to an extent.  But, it shouldn’t become a limitation for producing decent music. You can study viral tracks by EDM producers from Martin Garrix to Alan Walker.

They started with just a laptop. 

So, assuming you already have the basic systems in your studio, such as a PC,  laptop, or mobile phone as a backup option. Now, it’s time to install premium software for better music production capabilities:

–Ableton

–Cubase

–Studio One

But if you want to experiment with free software, here are your options:

–Cakewalk

–Waveforms

For mobile devices, you can go for:

-BandLab

-Garage Band

-FL Studio Mobile

Apart from your system and software, you need a basic monitoring device to process or select a sound. When it comes to music use, studio monitors and headphones come in handy.

PRO TIP: Compile a list of the necessary equipment and purchase it from a music studio equipment retailer.

Music Marketing

When it comes to music marketing, platforms like YouTube and streaming services play a key role. Given that, 65% of the music industry’s revenue comes from streaming. It’s vital to have a strong online presence.

To further expand your reach, organize a talent hunt contest. Invite aspiring musicians to participate, and offer them a banner to showcase their talents. You can also offer a revenue-sharing model where the monetization revenue is divided 50-50. 

Initially, offering the platform for free to content creators will help build a creation loop and attract initial investments. As your music gain traction, your agency can start charging new competitors for participation.

Also, integrate an Electronic Press Kit (EPK) on your website. An EPK is a complete showcase of your brand and music production services. It includes your bio, promo photos, music and videos, social links, and contact details. 

Remember, the proportion of “undiscovered” artists is likely much higher. So, making that leap from unknown to established requires proactive music marketing.

PRO TIP: Collaborate for free with mixing engineers, singers, and producers to build connections and gain experience.

With the above tips, you can start your journey with music production. It is more accessible than it’s ever been. Finally, let’s take a look at the summary points to ponder.

  • Master an instrument and invest in team skills. 
  • Gain experience by creating soundtracks or working with sound engineers.
  • Utilize platforms like YouTube and streaming services for music marketing.
  • Register your business and obtain a permit as a music production service provider. 
  • Collaborate with mixing engineers, singers, and producers for connections and exposure.

Want to sound like the artist you’ve always dreamed of? Professional song production can get you there fast. Prefer collaborating online because it saves you time and allows for flexibility.

Get in touch with us by clicking the link here. At Antriksh, we are determined to make a business grow. Our only concern is, will it be yours? 

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5 Must-have WordPress Plugins For Impressive Workflow

WordPress Plugins are the new elixir for the entire social media community. In fact, if you are a beginner, all these plugins are going to save you a lot of time and energy. So without further due, let’s dive right into some of the best WordPress plugins available in the market.

1. Elementor: The King of WordPress Plugins

Elementor is one of the worldly additions to our list of essential WordPress plugins, with over 5 million active installations. With the use of a visual page builder, you may create unique designs for your pages that are only loosely based on your current theme.

With a simple drag-and-drop, you can add all the wonderful effects that Elementor provides like background overlays, hover effects, animations, and more that don’t require you to be an expert in web development. Moreover, it works flawlessly with the other WordPress plugins on this list.

For individuals who want to design a stunning landing page for their company, Elementor is your saving grace. Additionally, it is a wonderful option for people who wish to have a bespoke design for a portion of their website but lack the funds to engage a developer to complete the work.

Key Features

  • 300+ templates available in the Elementor 
  • User-friendly with a simple drag-and-drop option
  • Ease of design execution

Price

The main Elementor plugin is available for free in WordPress. You can unlock hundreds of features by using the premium versions: 

  • Essential – USD 59.00 per year for one site
  • Advanced – USD 99 per year for three sites
  • Expert – USD 199 per year for 25 sites
  • Agency – USD 399 per year for 1,000 sites

2. MonsterInsights

MonsterInsights is one of the finest WordPress plugins for Google Analytics. You can track how users access and interact with your website as it enables you to proficiently link your website to Google Analytics. The standout feature is that it displays all the crucial statistics on your WordPress dashboard.

Following that, you can optimize your website to drive more website traffic, bring in more visitors, subscribers, enhance lead generation, and induce higher conversion rates and sales.

Although MonsterInsights has a free version, the premium version is miles ahead in terms of features. More than 3 million websites use MonsterInsights and so should you!

Key Features

  • Analyze content and pages to check for the best-performing ones and the ones that need improvement
  • Create a visitor persona
  • Analyze your visitors’ activity

Price

The MonsterInsights WordPress plugin is free. If you wish to unlock more features, these are the available premium plans:

  • Plus – USD 99.50 per year
  • Pro – USD 199.50 per year
  • Agency – USD 399.50 per year

3. WPForms

A contact form is essential for every website since it makes it simple for users to get in touch with you. The most user-friendly contact form plugin for WordPress is WPForms.

Using just a few clicks, you can quickly create contact forms, email subscription forms, online order forms, payment forms, polls, surveys, and pretty much any other type of web form using its drag-and-drop form builder. To make your life simpler, WPForms provides over 500+ pre-built form templates.

WPForms offer seamless integration with all well-known marketing and payment systems, allowing you to create effective forms in under 5 minutes.

Key Features

  • Create a compelling contact form for free
  • Pre-built form templates 

Price

WPForms Lite is available for free and works well for sites that want to use it on their contact page. A paid version by the name of WPForms Pro is available as well which unlocks more features and integrations and is priced at USD 49.50 per year.

4. Uncanny Automator

Uncanny Automator is one of the best WordPress plugins for automation. You may automate repetitive admin tasks to save time and money by connecting your existing WordPress plugins to operate together without developing any code.

It can be conveniently integrated with the majority of popular third-party platforms and WordPress plugins, allowing you to create automation recipes without having to hire a developer. On your WordPress website, you can easily construct cascading-type recipes without writing any code by selecting from more than 500 triggers and actions.

It facilitates connectivity between your WordPress plugins and other business tools so they may collaborate more effectively. An extremely useful feature of Uncanny Automator is the ability to connect two separate WordPress sites to work together without writing any code for online stores and membership sites.

Key Features

  • Connect your WordPress site to business apps like Google Sheets, Airtable, Slack, and Zoom
  • Trigger automation recipes with multiple plugins
  • Create WordPress buttons that can carry out various tasks, including creating user accounts automatically.

Price

A free version of Uncanny Automator is available that comes with basic automation features.

It has 3 paid plans. Business and Agency plans have multi-site support. 

  • Pro is available at USD 149/year for a single site
  • Business is available at USD 250/year for 10 sites 
  • Agency is available at USD 399/year for 50 sites. 

5. Semrush 

Semrush is a comprehensive marketing toolkit for entrepreneurs and experts in digital marketing. It includes effective tools that can help you strengthen your SEO, paid traffic, social media, and content & PR strategies.

Additionally, it assists you in gathering competitive knowledge about your rivals so you can outperform them and thrive in your sector.

You can utilize Semrush for a variety of tasks, including keyword research, backlink analysis, brand mention tracking, competitor surveillance, finding top-performing social media posts and pages, ad strategy analysis, keyword rank tracking, and more.

Key Features

Price

It has 3 paid plans:

  • Pro is available at USD 129.95/month which is suitable for small teams, 
  • Guru is available at USD 249.95/month which is suitable for agencies and medium size businesses
  • Business is available at USD 499.95/month which is suitable for large enterprises.  

You can also use its free version to try out the product. However, as a free user, you can create and manage only one Project and track 10 keywords in Position Tracking.

If you need help with any of the website and analytical services, we are here to see it through! Simply drop us a mail at contact@antrikshglobal.com or call 7249-222-661 to get in touch with us.

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4 Ways by which Advertisements can Positively Benefit from Festivals

After a heavy downpour of rain in the early monsoon months of June and July, August brings a fresh tone of vibrant energy as it marks the beginning of the festive season. Indians, in particular, and festivals are a match made in heaven. Emotions are at an all-time high during the festive season and it is the right time for brands and companies alike to put their best foot (read advertisement!) forward.

Given the country’s rich heritage and culture, there are numerous occasions for celebration since the demographic is so diversified. It is during the festive season that we witness brands putting out creative advertisements to capitalize on the emotion-driven economy and have more customers on board. 

This synergy of festivals and advertising has been around for ages. We’ll walk you through how brands can effectively position their advertisement campaigns to make the most out of the festive season. 

1. Culture-centric society

India, as we all know and are proud of, is known for its diversity. So much so that a local dialect changes every 20 Kms. In fact, one can also witness people of various ethnicities and social backgrounds residing together. Naturally, there is an evident amalgamation of culture which translates into every celebratory occasion. It doesn’t really matter what background you come from, you’ll end up celebrating and sending warm wishes at every single festival. 

Festivals unite people of various cultures. For brands, it is an opportunity to build awareness and recognition across cultures and societies. Hence, advertisement campaigns designed around festivals prove to be more successful in promoting your product/service. 

2. Timing is important for advertisements

Have you ever noticed how advertisements for Moti soap only appear during the Diwali season and not otherwise? The product is pertinent to the Diwali rituals and its usage during this time is at its peak. Similarly, you’ll also find Cadbury Celebrations‘  advertisements during Raksha Bandhan and Diwali. 

Festivals like Akshay Tritiya are culturally considered auspicious occasions to purchase gold. It is no surprise that you will witness some jewelry company advertising their unique design for gold coins during this time frame.

It is imperative for a brand to recognize the resonance of a festival with its product/service in order to increase the potential of market penetration. Once your brand becomes synonymous with a festival, sales will increase exponentially during that time frame. 

3. Large internet user base

After Jio revolutionized the internet space in the country, the internet user base has risen significantly courtesy of the affordable internet plans offered by the telecom companies. India is ranked fifth out of 233 countries in terms of providing the cheapest mobile data to users. According to the survey report ‘The Worldwide Mobile Data Pricing 2022,’ India ranks in the top five with the average cost of 1GB of mobile data at $0.17, as much of India’s population relies on mobile data to get online. 

Traditional advertisements have taken a back seat primarily because of the prominence of the internet. Thus, online advertisements, especially during festivals, make more sense in terms of reaching out to your audience. Almost every app on your phone displays product advertisements. When your online feed is full of such advertisements, you are bound to click on those – be it out of curiosity or need. 

4. Shift towards online purchases

The festive season is often the time to splurge.  It is customarily the time when most people look to make major purchases because the time is considered auspicious. Since most of us are actively engaged in online shopping these days, we often come across big deals and discounts during the festive season. 

Brands know that you have the capital to make big purchases during the festivals. For them, it is about striking the iron while it is hot. Running advertisements and promotional campaigns whilst offering lucrative discounts is a pivotal move for any brand during the festive season. For starters, you are onboarding customers at a lower price point which makes it easier for the customer to try out your product/service. Once the customer develops a taste for it, orders will come in irrespective of the discounts because you’ve managed to satisfy a purpose with your product/service. 

Marketplaces like Flipkart and Amazon have encashed the festive season discounts to a point where people exclusively wait for such offers to buy what they need and want. In a way, you are building brand loyalty through the combined effort of festival advertisement and discounts. 

To summarise, festivals affect advertising on a positive note. It creates a window for brands to mark their presence and build a strong brand identity. All you have to do is tailor your storytelling to the festival that has the most synergy with your brand. That is precisely how you’ll end up with more traffic and lead generation for your business. Antriksh Global can help you create alluring advertisements and boost your sales. Reach out to us for a free brand consultation.

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Website Traffic? 6 Unique Ways to Increase it!

Building an online presence is effortless these days. However, every work needs time, expertise, consistency, and effort. A business website provides a platform for the end user to access and view your online presence quickly. Now when you own a website, it is crucial to attract visitors and increase website traffic. Several tools and platforms are available to help individuals and businesses establish an online presence.

To build a successful online presence, one must have a clear strategy, an understanding of their target audience, a well-designed website or platform, engaging and high-quality content, and a consistent and active social media presence, among other things. It requires constant effort, adaptability, and a willingness to learn and evolve with the constantly changing digital landscape.

Let’s understand these unique ways to increase website traffic.

1. Guest Blogging

Guest Blogging is the easiest way to add a new perspective to your website. Including guest authors specializing in different niches is an effective way to incorporate diverse topics on your website. Additionally, guest authors can share the link to your website with their readers, allowing for increased exposure and traffic to your website.

2. Website Optimization

A well-optimized website can help gain traffic! Optimizing your website using appropriate tools is essential to provide a seamless experience to new users. Some things to consider are meta tags, alt tags, high-quality images and content, and good website speed and design.

3. Shareable Content

Adding social media share buttons to your website effectively encourages visitors to share your content with their followers and networks. Furthermore, when visitors share your content on social media, it can drive more traffic to your website and improve your online visibility. It can lead to increased engagement, more followers, and, ultimately, more business success.

4. Run Ads to increase Website Traffic

Design a paid advertising campaign to attract potential visitors to your website. If you are new to this, consider utilizing Google Ads, as it offers a user-friendly platform for running effective ad campaigns with clear objectives. Running ads can be a great way to increase your website traffic and attract new visitors quickly. However, it’s essential to consider your ad strategy carefully, set clear goals, and monitor your results for desired output.

5. Link Building

One crucial aspect of website traffic is having high-quality backlinks. To improve your website’s backlink profile, it’s also essential to check your website for broken links and fix them. When there are broken links on your website, it can negatively impact user experience and also hurt your search engine rankings. By repairing broken links, you can improve your website’s user experience and ensure that search engines can crawl your website more effectively, which can help increase your website’s traffic over time.

6. Mobile Optimization

Prioritize mobile optimization as part of your overall website strategy to ensure your visitors have a seamless and enjoyable experience, regardless of the device they use to access your site. It ultimately results in a higher bounce rate and lower engagement. It can damage your search engine rankings and reduce your overall website traffic. Mobile optimization is vital to ensure that you reach the largest possible audience and maximize your website’s potential for success.

Building website traffic requires ongoing commitment and a strategic approach to attract and engage potential visitors. Still, by staying committed to your strategy and continuously improving your approach, you can achieve long-term success and reach your goals. Do you need help with website optimization or need help to gain traction on your website?

At Antriksh, we have a dedicated team of experts to help brands improve their online presence. Whether you need help with website optimization, graphic design, content creation, or other essential aspects of website management, we’ve got you covered. We offer custom-designed packages to your unique needs and goals. Let us discuss your exact requirements; contact us to book a free consultation session.

We look forward to hearing from you!

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Who Should Opt For Comprehensive Social Media Management Packages in 2023?

Do you find it overwhelming to manage your social media accounts? Are you a brand owner struggling to manage your social media accounts effectively? We know it’s challenging to manage things and multitask every day. Finding the time to create and post engaging content, track analytics, and engage with your audience takes a lot of work. That’s where social media management (SMM) comes into the picture.

If you’re a small business owner or someone with a startup with limited resources, social media management packages can be a cost-effective solution to manage all the social media accounts and reach the target audience. SMM services offer a diverse range of solutions. These include content creation for various platforms like Facebook, Instagram, and LinkedIn among others, as well as advertising and marketing. Moreover, by using a dedicated plan for your social media, you can speed up your branding process.

Who should opt for Social Media Management packages?

  • Individuals or businesses must keep up with the latest social media trends and algorithms to ensure their content performs well.
  • Entrepreneurs seek to establish and grow their brands while expanding their reach on social media platforms.
  • Marketing teams that aim to simplify their social media management tasks and execute effective social media strategies can also benefit.
  • Small business owners need more time, resources, or knowledge to manage their social media accounts efficiently.

What are the reasons for opting for a Social Media Management package?


With the help of experts, you can streamline your social media efforts and attain your marketing goals.

  • Managing multiple social media accounts can be tiring, especially for businesses with limited resources.
  • Social media management packages can help you manage your social media accounts streamlined and effectively while focusing on your core activities.
  • Social media marketing requires expertise and knowledge of the latest trends and best practices. If you need this expertise
  • Antriksh’s social media management packages can provide access to experienced professionals who can effectively handle your social media accounts.

Antriksh’s Offerings!

If you’re a brand owner who wants to scale your brand’s social media presence, Antriksh’s effective social media management packages can help you attain your goals. With comprehensive services, establish a solid online presence. With the right approach to social media management, companies can effectively market their offerings and differentiate themselves from their competitors. A comprehensive package consists of the following elements:

  • Social media strategy
  • Social media content creation (graphics, caption, hashtags)
  • Social media scheduling and publishing
  • Engagement/community management
  • Social media advertising

If you’re considering Antriksh’s social media management packages, here are some essential aspects:

  • We offer a personalized package where each brand is assigned a dedicated manager.
  • The manager is responsible for interacting with customers on behalf of the brand, resolving minor inquiries, and communicating important information to the owner.
  • The online presence and replies build customer trust and loyalty toward the brand.
  • The package often includes marketing campaigns that help the brand with increased sales and gain traction on websites.

In conclusion, social media management packages can be a worthwhile investment for businesses seeking to proficiently manage their social media accounts and engage with their target audience. It helps to establish a solid online business foundation. Managing social media accounts requires much time and attention, particularly if you want to stay current with the latest trends and best practices. Suppose you find it challenging to multitask and keep up with the world of social media. In that case, it may be worth considering enlisting the help of a professional team of experts to manage your accounts on your behalf.

Do you need an expert team to manage your social media accounts effortlessly? Call us on 7249-222-661 or contact us at contact@antrikshglobal.com to book a free consultation and grab top-notch marketing and branding services.

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