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Tag: social media strategy

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10 Constructive Ways To Give Your Business Content An Added Edge

In today’s digitized world plenty of businesses have shifted their bases online. As a result, there is a plethora of content available at the consumer’s fingertips, now more than ever before!

However, creative business content is incredibly hard to find. Want your content to stand out from the crowd?

Here are 10 ways to give your business content an added edge:

1. An eye-catching image with a tagline

A tagline is the first thing that people notice about a brand. Having a catchy tagline generates intrigue among readers and attracts them to your content. But it is also true what they say, a picture is worth a thousand words. Having relevant visual and creative images in your business content can definitely generate interest among the readers which justifies the caption/tagline.

2. Use proper grammar and punctuation

Usage of proper grammar and punctuation is key in creating a good article. Good punctuation gives a proper structure to your content and makes your content look more legitimate and professional. All the Wren and Martin users in the house must certainly be proud to have had paid attention to proper grammar in highschool!

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3. Always provide correct research

Although it is tempting to do half-hearted research and churn out tonnes of content, limited but thoroughly researched and accurate content will always take preference over copious amounts of unresearched and inaccurate content. Moreover, analysis is an important step in content research and makes your research foolproof.

4. Provide well structured, easy-to-read business content

Want to attract more readers? Numbers and bullet points are your best friends. They divide large paragraphs into smaller bits and make content much easier to read and understand.

5. Proofread, Proofread, Proofread!

It is very tempting to produce content without thoroughly checking it. However, spelling errors can drop the legitimacy of your content significantly. Always proofread your business content at least twice before turning it in.

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6. Pick a unique, creative and relatable topic

To stand out from the crowd it is necessary to go against it. Pick an uncommon topic and have your own unique voice on that particular topic. Having a unique voice will definitely give you an edge. But keep your topics relevant and relatable. Make sure there exists a problem before addressing it.

7. Using different writing techniques

Writing styles naturally differ from blog to blog. In order to master writing you must be adaptable and change writing styles. Reading and practising journaling every day is the best method to develop your writing skills.

8. Learning SEO techniques

Getting your website or blog at the top of the search results is an enormous achievement. It helps attract more traffic and will naturally attract a lot more interest.

The process of making your business content SEO-friendly starts with keyword research. Moreover, tailoring your content according to your set of keywords is an interesting puzzle that will definitely keep you hooked once you get going!

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9. Use simple language

Using difficult words doesn’t necessarily make your content attractive. Writing short simple and engaging sentences can catch a reader’s attention much better than a piece that uses high-level vocabulary.

10. Avoid using unnecessarily wordy sentences

Wordy, run-on sentences make your business content difficult to read. Proper structure and short sentences are key in catching the reader’s attention. Hemingway Editor is a great tool to use if you wish to analyse the complexity of your sentences.

Have any further troubles while writing content for your business? Don’t worry! We, at Antriksh, are here to help! We are currently offering a limited period discount on our branding packages. Check out our website or send in a mail to contact@antrikshglobal.com to know more.

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5 Branding Fundamentals to Establish a Strong Brand Identity

Building a business is challenging. Building a brand is more demanding. Not only is the process of branding unique to every business, but also tricky to decode. What may suit your business could be a disaster for another. Thus, the know-how of the fundamentals of branding is the key to establishing a solid brand identity.

In this article, we’ll take you through the five major components of Branding Fundamentals to help you better understand the process of brand building.

1. Relevance of your brand

A company’s aptitude to engage consumers’ emotions and establish a personal connection with them is referred to as brand relevance. Customers’ feelings are more important than their thoughts.

It will be beneficial in many ways to concentrate on your brand’s relevancy because it will cut client acquisition costs and raise customer lifetime value, and your business will keep expanding and making money.

Brands that excel in creating a positive customer experience don’t demand that customers follow their procedures. Instead, they customize their goods and services to satisfy client needs to maintain relationships.

Every brand should start by listening to its customers and learning what is vital to them. To uncover insights, it’s essential to look at quantitative information, like the number of likes, shares, and comments a piece of content receives on social media, and qualitative input, like sentiment analysis.

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2. Credibility

Marketing professionals frequently mention brand credibility as a psychological element that could influence consumers’ propensity to make purchases. However, it can have either a beneficial or harmful impact, just like any other form of trigger. It refers to your brand’s reputation in this context and its capacity (or incapacity) to translate that into sales.

Customers frequently choose businesses that are regarded as leaders in their particular fields.

The number of years a company has been in business is another element that influences your purchasing habits. Given that it has been used by a particular demographic for that long, this speaks to the general appeal and quality of its service or product. Credibility in branding is all about how people perceive your business or organization.

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3. Know Your Audience

Businesses that perform market research see quicker growth and more profitability. Your marketing effort and outcomes will be diluted by an audience that is poorly defined or too diversified. Keep in mind that there is a distinction between being unclear in your marketing and being indecisive with your business.

One of the best methods to characterize your customer is to create a buyer persona or an idealized representation of your target market. Along with facts about their interests, issues, and ambitions, you should also include information about the demographics of your consumer persona. Understanding their needs, wants, and desires fall under this category. You may develop messages, marketing and branding initiatives that connect with your target demographic if you clearly understand them.

Businesses can develop an enduring emotional bond with their clients and increase client loyalty. Success depends on outstanding customer experiences, an emphasis on creating great products or services, and coordinated branding initiatives.

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4. Branding Elements

Before reading and absorbing your marketing messages, prospects take note of their visual appearance.

Your brand’s typography, color scheme, visuals, and website will give potential customers a glimpse of your brand’s style.

A logo may even denote a status symbol. Consider the pride people get when they drive a luxurious vehicle like a Buggati or don a Ralph Lauren outfit. Your company’s logo serves as a visual representation of what you stand for as a brand, in addition to serving as a means of identification for your business.

People have a solid emotional bond with the idea of color and that must an item of priority in your branding process. While the white is pristine and regal, the deep blue can give you a sense of safety and protection. While the purple feels opulent and majestic, the crimson is vibrant and vivid.

For customers to connect your visual assets with your brand, they must have the same underlying vibe as your logo and color scheme.

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5. Differentiating Factor

By taking a cue from the past or imitating others in your sector, you cannot differentiate your brand. Try the disruption model instead. Consider your industry’s standard operating procedures and practices. Take note of the traditional approach and design a newer one which doesn’t resemble the same.

Let’s take Jio, for example. It offered free services to all of its customers in the initial phase and incurred a loss in doing so. However, they were able to acquire a ridiculously high number of customers, and the rest of the players in the telecommunication industry had to slash their rates to compete with Jio. Today, Jio is the market leader courtesy of its unconventional branding approach.

Jio’s brand strategy was based on differentiation in the business model. Let’s walk through the types of differentiating factors that you can adopt for your brand.

  • Product/Service

The finest marketing strategies start with items intended to stand out from the start. There are many shoe companies, but only one has the “Converse” brand’s relaxed, retro-casual sneaker vibe, which used to be the pinnacle of basketball shoes. Nike always stands out in the athleisure market thanks to its innovative designs.

  • Business Model

An innovative business model is a wise choice that generally pertains to startups. Investors will take notice of a superior company model if you demonstrate that it works and can attain optimum operational execution. Although consumers might not see the difference, you still need to perform effectively to stand out.

  • Marketing

Advertising and marketing campaigns frequently help a business stand out from the competition in crowded markets with plenty of comparable products. There are three additional ways to stand out in the advertising community: execution of creative ideas, media, or strategy.

For instance, consider Feviquik. Nobody even realized that large adhesive manufacturers existed before Pidilite’s humorous advertising. The differentiation in branding there is creativity. Television advertisements were run by no one else in that market, leading to media differentiation.

As a Brand Agency, we at Antriksh understand that adhering to the fundamentals of branding is crucial for every business out there. With our thorough brand analysis, we develop tailored solutions for your business. Click here for a free brand consultation and explore the endless possibilities to boost your business.

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3-Step Guide on Keyword Research with Bonus Tips and Tools

We have now entered 2023 with several marketing strategies. Some things remain the same, like keyword research’s importance before writing or posting content about anything online. Every good article you read online goes through an in-depth analysis and research. Some writers often prefer to read magazines or blogs. The process of writing a blog article involves different steps. However, the writer must work and cover all essential aspects. A well-planned and researched article could work wonders for your business.

1. Why is keyword research necessary?

When discussing the importance of keyword research, user discovery is the primary aspect to consider. One should always think from the user’s perspective and what they want to discover. A perfect set of keywords can help your blog reach the targeted audience. It often gives traction with unique website visitors. The blog should balance different keywords pertaining to the primary niche.

To start any keyword research, seed keywords are the best. These keywords are usually small or short-tail with one or two words. An exciting tool called seedkeywords allows you to create a scenario and gives you a set of seed keywords for your project. Use these seed keywords and create your keywords around them. For instance, in the below example, we use the word blog as our seed keyword. Start using the seed keyword with different topics – How to start a blog, optimize my blog, rank my blog, and so on.

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2. Benefits of Keyword Research

  • Growth in website’s organic traffic.
  • Higher rankings on search engines.
  • Reduce your site’s bounce rate with a proper set of keywords.
  • Gradual increase in conversions.
  • Stay updated with current trends.
  • Understanding user behavior and insights.
  • Get to know your competitors.
  • It also gives you ideas to curate content.

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Bonus Tip – It is difficult to rank for competitive keywords. Go ahead and pick low to medium-competitive keywords. These will help you rank better on search engines. The second and most important tip would be to check Google suggestions. When you type something, it shows results with the most searched content.

3. Recommended Keyword Research Tools

We have compiled some great tools to help you ease the tedious research process. Let’s see how these tools will help you.

  • Semrush – This one needs no introduction! Semrush Magic Keyword Tool helps you with almost 20,000,000 keyword ideas with a single seed keyword! Check the historical data for in-depth analysis, SERP analysis, search volume, keyword difficulty, and many other features.
  • Ubersuggest – Neil Patel introduced this detailed keyword research tool. Ubersuggest allows you to see search volume, paid difficulty, cost per click, and SEO difficulty of any keyword. The best part is that you can even view the related keyword ideas and similar content ideas with the keyword.
  • Google Trends – This free tool by Google analyzes keyword popularity. It is based on geographical area and time period. Choose your area, subregion, and time period for a free analysis. You can even compare two different keywords to see the results. The tool will undoubtedly help you to get the most trending data!
  • Ahrefs – The complete package for all your keyword needs. The paid version lets you get keyword suggestions, keyword volume from 10 different search engines, click metrics, and accurate search volumes—the best keyword tool to level up your search game and rank higher with SEO.
  • Keyword Planner by Google Ads – Set Google Ad Campaigns, and the keyword planner by Google Ads does the job well! It is a free SaaS product by Google. An effortless way to generate keywords based on search engines. Use the free tool to plan all your Google Ads campaigns.

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Other keyword research tools worth trying are Keywords Everywhere, Moz, Keywordtool, and KWFinder. What are your favorite keyword research tools?

We at Antriksh will help you with a Customised branding strategy for your brand. Book a free 30 minutes 1:1 session. Allow our team to simplify the process for you!

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4 Important Stages of How Branding Evolved Over the Ages

The definition of “Brand” has changed dramatically over time. Originally, the term referred to the practice of leaving a mark on something to indicate ownership. It later evolved to include marks or stigmas placed on convicts or those involved in gangs. Italians began using unique watermarks on paper as early as the 1200s. This was possibly the beginning of the definition of branding that the majority of us think of today.

The American Marketing Association defines this type of branding as a “name, term, design, symbol, or any other feature that distinguishes one seller’s goods or service from those of other sellers.” Branding evolved to include the term “trademark” in the 1900s. It was further succeeded by print media and radio branding, before TV commercials became a reality. In today’s world, branding has evolved to be a completely different ball game altogether. Let’s deep dive into how branding has evolved over the course of time. 

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The Era of (Real) Brands

When the use of branding property came up, it sparked a long debate. However, using unique designs to brand cattle and other livestock was very common in the 16th and 17th centuries.

These brands were physical markers that told anyone who saw them who owned the animal. Unique in many ways, brands were similar to early logos, in which they were easily identifiable.

People gradually realised that these types of brands could be used for more than just claiming ownership — they could also be used to associate a product with a company.

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The Era of Trademarks

During the Industrial Revolution, the evolution of branding entered a new phase. Factory manufacturing was a thriving business at the time; however, factory-produced goods were not initially as trusted as those made and sold by local sellers. To sway buyers away from purchasing products from local suppliers, factory owners learned to build product-consumer relationships by promoting their products in a familiar way and earning brand loyalty within the household.

Brands, such as Coca-Cola, Kellogg’s cereal, and Campbell soup, simply represented specific products. Because of the circumstances (lack of regulated standards such as quality control), buyers found it relatively easy to distinguish superior goods from inferior ones. 

Successful businesses demonstrated that their products were of high quality and superior to those of their competitors. Many products were also new or recently invented (for example, soda pop and the convenience of canned soup), which provided companies with what is known as a unique selling proposition (USP).

Companies began using trademarks in the 1870s to gain brand recognition and demonstrate ownership. From logos to colours to symbols to slogans, brands could legally register their brand identity and claim it as intellectual property.

Trademarks enabled brands to protect their integrity and deter copycats. Bass & Co.’s Pale Ale, was one of the first registered trademarks in the United States.

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The Era of Radio and TV

Brands had a new, exciting way to connect with more consumers than ever before with the invention of the radio in 1896 and television in the 1920s.

With this new medium came an auditory angle — jingles and slogans that became embedded in consumers’ minds and increased brand awareness.

Branding was given new life by radio and television. You could now do more than just see brands; you could also hear them! It was a full-fledged branding experience!

Radio and television advertisements were game changers for branding because they allowed companies to come directly into consumers’ homes and provide a multi-sensory experience.

The first television, by Bulova Watches, commercial aired in 1941. Even though only a few thousand people saw it, it signalled the beginning of a new era of branding possibilities.

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The Digital Era of Branding

Branding should evolve in tandem with the digital world. Your business will remain relevant and appealing to your target market if you regularly research trends and how to best portray your brand.

The digital era has altered branding in numerous ways. Many businesses now use online advertising and marketing to share their stories with customers and build their brand. There is, however, much more competition out there, and it can be difficult for a company to develop a compelling, standout brand identity. 

Social media has enabled us to communicate directly with the brands we use every day. The audience can challenge, question, and gain a more accurate picture of the company. There are no longer “gatekeepers” who control who speaks and what is said. As a brand, you no longer need a large budget to get your message heard thanks to social media.

Branding has evolved from the sale of a product to the sale of values and beliefs because the audience has evolved. The majority of brands have moved away from purely descriptive content and toward more interactive, information-based, and versatile content.

Businesses that adapt to the changing digital landscape the fastest are more likely to thrive. Keep up with the pace of the ever-growing world of brands with Antriksh and check out our branding packages. Get in touch with us for a free consultation on how we can add value to your brand. 

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7 Best Video Marketing Tips

Do you know the global average for video consumption is 84 minutes per day? 

And why not, Videos offer you the best experience with quality content in no time. From social media to your website, video marketing is the “ticket” to reaching and connecting with your target audience in a way that text and images simply can’t. So grab your cameras, get creative, and start rolling into the world of video marketing!

Contact Antriksh today to create stunning videos for your brand and devise a game-changing video marketing strategy. We also offer FREE Brand Analysis and Consultation.

Marketers and business owners optimize videos to drive:

  • High engagement rate 
  • Increase organic traffic
  • Better conversion rate.

It’s a no-brainer; a successful Video Marketing campaign will enable you to get better leads and engagement. 

Have you cribbed about getting more clicks, likes, and comments on your videos? If yes, then let’s dive straight into the tips and insights which will play an essential role in determining the success rate of your video. If done right, it can help you meet your business goals.

1. Perfect timing for Video Marketing

The duration of your video should be brief enough to keep your audience interested along the way. You can opt for the Storytelling method to keep your viewers engaged with your content. 

2. Catchy Hookline

According to stats, the average attention span is 8.5 seconds. That’s why you need to focus on the first ten seconds of your video. 

Create a hook to grab your viewer’s attention by clarifying what your video is all about. Also, unique thumbnails ease the process of enticing your target audience to click on the videos.

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3. Tell your story with or without sound

Surprisingly, 80℅ viewers watch videos with the sound off. That’s why creating a compelling video with or without sound is essential. You can optimize your video by including the pro tips below-

• Subtitles

• Beautiful visuals 

• Text-heavy descriptions

4. Repeat the call to action

Yes, read that again! Most of us include the CTA only at the end of the video. According to data, a CTA in the middle of the conversation had an average conversion rate of 16.95% compared with a CTA at the end. 

That’s why it is critical to include CTAs in various places by mentioning essential keywords such as

• Subscribe to your channel

• Follow / Like your Page

• Share with your friends

• Comment on the video

• Check out other content 

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5. Think SEO

Follow SEO practices to rank higher on the search page. You can do this by meticulously including keywords in your subtitle and adding a clear and concise description. 

Also collaborating with other brands and influencers builds connections and encourages social shares. This way, you can boost conversion and sales while building unshakable trust. 

6. Distribution channels for effective Video Marketing

 Identify and focus on distribution channels that will give you the highest ROIs. Ideally, there are three free distribution channels: 

• Website- You can optimize your website’s content by including mini videos to build trust and boost traffic to your site. 

• Blog- Adding videos to your blogs lets the viewers learn quickly about the content you are sharing. This practice will make the audience engage with your brand.

• E-mails- Do you know email click rates go up by 300% when you add a video to your mail? I see no reason why you should not add videos to your email list here. 

Meanwhile, you can also opt for paid distribution channels for better lead generation. Google and Facebook ads work best when driving traffic through paid media. 

7. Track your video analytics 

Tracking your videos is one of the most efficient video marketing strategies to determine whether your video is booming. So, here’s a checklist that will help you in tracking the progress of your video:

–View count

-Play rate

-Social sharing and comments

-Video completion

-Completion rate

-Click through rate

-Conversion rate

-Bounce rate

-Time on page 

Post tracking, you can make changes in your next video and ideate it accordingly for better results.

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Consequently, by incorporating video marketing into your business strategies, you’ll be able to increase brand awareness, drive website traffic and ultimately boost sales. Remember, it’s all about doing video marketing the right way, targeting the right audience, and distributing it on the right platforms. So go forth, execute the above tactics, and watch your business soar to new heights!

Visit our website or fill out this form to book a free consultation and grab top-notch marketing and branding services. 

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3 Best Content Strategies for Your Brand

Did you know 82% of consumers feel more positive about a brand after consuming customized content? 

There’s no secret sauce or a shortcut to creating brand content that people love. Focusing on a unique brand voice and value-added content comes close but building custom content strategies for your brand is the key to nailing your brand presence. 

One such brand is Zomato which has won hearts with its content. Their content strategies revolve around the following patterns:

– They engage with you by sending subtle yet interesting notifications

– By sharing relatable social media memes

– Collaborating with dynamic influencers on YouTube

Unsurprisingly, Zomato has over 32.1 million active users monthly, summing up its grand success. Now let’s look at three content strategies that will help you create impact: 

Video Marketing 

How often have you caught yourself binge-watching video content? According to the latest statistics, the average viewer spends 100 minutes a day watching video content. That sums it up to be one of the best content strategies!

Considering this fact, let’s dive into some types of videos that you can’t afford to ignore –

Profile video: It gives a quick glimpse of who you are and how you will delight your audience. 

Product/Service explainers: These videos help you quickly show use cases of your product or service and educate customers.

BTS videos: Include behind-the-scenes; viewers love to see the unscripted part.

User-generated content: Share customer’s stories to make them feel special and then just wait for the ROIs 

Shoot out with Influencers: Obsession with celebrities only catches the wind, so why not use it for your brand’s benefit?

Therefore, if you want ultra-pro video quality, contact Antriksh. We understand what people love and create click-worthy content.

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Cult Content Strategies

Any piece of content that is interesting and informative qualifies as “cult content.” Furthermore, If you want to stand out from the crowd, being unique is how you do it. 

Look at TEDx; they lift potent voices in business, marketing, technology, and much more. Their uniqueness is 18-minute wide-ranging talks which make learning fun and interesting. Now, let’s look at the content lessons you can replicate to be the cult brand in the business world- 

First thing first, create helpful content which solves a genuine problem. 

Find your brand’s voice and stick to it; this will make it easier for the audience to spot you.

Only create content that aligns with your brand. Choose your unique style over trends. 

If you commit to these proven strategies, your brand and business will fetch the desired results.

Understanding the social media landscape

Social media is more than just a nice-to-have for your business in this competitive market! 

It is the most direct and advanced approach to reaching your target audience. Understanding the social media landscape is handy if you want to bridge the communication gap between you and your customers. You can optimize different platforms by producing dynamic content, for example- sharing personal stories, business, branding, entertainment, and education-focused content. 

Catch over here is to analyze top-notch brands like HubSpot, Google, and Nike and implement their strategies for your brand’s success. Here are the valuable insights practiced by B2B and B2C brands to leverage their businesses- 

B2B brands usually focus on optimizing LinkedIn and Google to reach more and more decision-makers

For B2C, the sky’s the limit. Instagram, YouTube, Facebook, and Twitter are high-priority platforms depending on the content type.

With all these takeaways in mind, you can work on building effective content strategies. 

If you want to be at the top of your brand content game, visit antrikshglobal.com or mail us at contact@antrikshglobal.com to get a FREE brand consultation and a guide on devising your brand’s content strategies!

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