5 Reasons why Business Reviews are Growth Accelerators

Online business reviews have become a crucial part of the consumer decision-making process. Reviews act as social media proof to influence visitors to become actual buyers. Word of mouth is still prominent in the Alpha Generation world. However, the prominence of social media has made it necessary to have a presence on all social media platforms. Reviews are the primary factor that users consider when analyzing a business. First-time users to read online reviews and familiarize themselves with their preferred brand. Millennials and even the older generation today seek help through these business reviews. It helps them decide to purchase from the brand or purchase something better.

Brand reviews are essential for any brand to remain competitive, irrespective of the quality of its products or services. A brand is complete with customer experience. A set of mixed reviews indicates that a brand has a well-established online presence.

There are various sources to review any business. These include Facebook, and Instagram DMs, Emails, Google Business Listings, and Tweets. The majority of people review businesses through Google business reviews or Facebook reviews. Do you know how these business reviews help a brand? Let us see some important factors.

1. Validation

Business reviews are a proper validation or acknowledgment for any business. They add a sense of belief in the business. These validations help to drive online conversions.

2. Business Review provides a Customer Point of View

Online reviews act like a virtual transparent window to understanding customer experience. It also helps the brand owner to make amends or changes to the existing pattern. These reviews can be good or bad based on the customer experience. Accept the good ones and work hard based on the bad reviews. It helps to streamline the brand well for future/upcoming customers.

3. Improve Sales

Every review helps a brand boost sales. These reviews add trust and loyalty to the online community. They directly affect business sales. A brand with good reviews will attract more customers and sales. It is also helpful as people create brand awareness.

4. Add more Customer Reviews

Users review businesses if they see existing reviews. Everyone feels good about writing reviews or being vocal about their experience.

5. Improves Online Rankings

Who doesn’t like a 5-star rating? It is the need of the hour! Every single review helps a brand improve its online presence and rankings. Good rankings often help with organic engagement.

The Impact of Negative Reviews

Negative reviews can significantly impact a brand’s reputation and potentially harm its sales and revenue. In today’s age, where consumers rely on online reviews to make purchasing decisions, a few negative reviews can quickly sway potential customers away from a brand.

Moreover, negative reviews can also contribute to negative marketing, where dissatisfied customers may share their negative experiences through word of mouth, social media, or other platforms. It can further damage the brand’s reputation and cause a loss of trust and loyalty among its customers.

By acknowledging and addressing customer concerns expressed in negative reviews, brands can demonstrate their commitment to customer satisfaction and turn a negative experience into a positive one.

To sum up, customers are indirectly helping in terms of marketing for you through reviews. These reviews are an essential aspect of marketing strategies. Let’s collectively include the important strategy of business reviews for business growth.

At Antriksh, we provide comprehensive assistance from ideation to scriptwriting, filming, and editing. Our focus is always on the story you wish to convey, and we collaborate closely with you during the entire process to ensure that we deliver the right message at the right time. You can book a branding consultancy or visit Antriksh’s Website for a free consultation.


6 Easy Ways By Which A Website Helps Your Business

Businesses worldwide have been pivoting towards a digital approach for quite some time now. An authentic business, these days, has some sort of a digital footprint. A website is a rudimentary part of the digital presence and is a vital cog in gaining momentum in the highly revolutionised digital world.

A brand’s web-site is a part of its identity, as it encompasses the brand style. Does that mean every business should have a website? Long story short, it isn’t a compulsion. But it is much more profitable to have one. Here’s why:

1. A Website Makes your Business look more legitimate and professional

Want to get an added edge in the business world? Making a web-site is the way to go! Customers are more likely to put their trust into credible businesses with certain certifications and a sense of validity than those without. Websites add this sense of validity to your business. Consider it as an online identity card for your business.


2. Creates a good impression on the Consumer

Having an attractive web-site draws the attention of many consumers and compels them to use your products and services. Satisfied customers and eager prospects are more likely to recommend your products or services to others which in turn helps spread the popularity of your business.

Moreover, enabling a seamless UI and UX design goes a long way. You’d want your customers to explore your offerings with utmost ease to have better lead conversion.


3. Easily accessible

In today’s rapidly changing, easily accessible world, everything is available at the consumer’s fingertips. Research shows that most customers purchase products and services online even before visiting the store in person or rather would like to explore your service & product details online before contacting a business. Another important application of your web-site is social media marketing. Linking your Facebook ads or your Instagram page to your websites helps drive a lot of traffic to your web-site and helps boost its popularity.

This also allows the user to explore all your online assets to better understand your product/service and check out your business journey.

4. Relatively affordable

Although slightly expensive to build in the beginning, websites give you a good return on your investment. In comparison to ads and social media, websites are more reliable. Once you’ve listed out all your core offerings, you won’t need to update it as frequently as your social media posts. This saves a lot of time and we all know the time value of money! They also create a sense of engagement and are easier to access than any other platform.

5. Helps in customer engagement

Business is not just about selling your products and services but also about communicating your goals, visions and purposes to your customer base. To do so, having a website is crucial. Research shows that 60% of the customers will interact with a business through its website if rightly built and maintained.


6. Gives customers access to information, help and customer service

Having an easily accessible web-site with all the relevant information makes things much easier for customers. With the help of a website, customers can also have easy access to help, and customer service thereby improving your ratings in the long run through web-site automation.

Although having a web-site gives your business an added edge, it is not advisable to create one in certain cases. In case you are just starting and are an early stage creator or a small business, it is a good idea to get some initial traction for your business through some solid groundwork and word-of-mouth before investing in a website.

Need help creating a website? We are here to help! Simply drop us a mail at or visit our website to get in touch with us.