Do you know the global average for video consumption is 84 minutes per day?
And why not, Videos offer you the best experience with quality content in no time. From social media to your website, video marketing is the “ticket” to reaching and connecting with your target audience in a way that text and images simply can’t. So grab your cameras, get creative, and start rolling into the world of video marketing!
Marketers and business owners optimize videos to drive:
- High engagement rate
- Increase organic traffic
- Better conversion rate.
It’s a no-brainer; a successful Video Marketing campaign will enable you to get better leads and engagement.
Have you cribbed about getting more clicks, likes, and comments on your videos? If yes, then let’s dive straight into the tips and insights which will play an essential role in determining the success rate of your video. If done right, it can help you meet your business goals.
1. Perfect timing for Video Marketing
The duration of your video should be brief enough to keep your audience interested along the way. You can opt for the Storytelling method to keep your viewers engaged with your content.
2. Catchy Hookline
According to stats, the average attention span is 8.5 seconds. That’s why you need to focus on the first ten seconds of your video.
Create a hook to grab your viewer’s attention by clarifying what your video is all about. Also, unique thumbnails ease the process of enticing your target audience to click on the videos.
3. Tell your story with or without sound
Surprisingly, 80℅ viewers watch videos with the sound off. That’s why creating a compelling video with or without sound is essential. You can optimize your video by including the pro tips below-
• Beautiful visuals
• Text-heavy descriptions
4. Repeat the call to action
Yes, read that again! Most of us include the CTA only at the end of the video. According to data, a CTA in the middle of the conversation had an average conversion rate of 16.95% compared with a CTA at the end.
That’s why it is critical to include CTAs in various places by mentioning essential keywords such as
• Subscribe to your channel
• Follow / Like your Page
• Share with your friends
• Comment on the video
• Check out other content
5. Think SEO
Follow SEO practices to rank higher on the search page. You can do this by meticulously including keywords in your subtitle and adding a clear and concise description.
Also collaborating with other brands and influencers builds connections and encourages social shares. This way, you can boost conversion and sales while building unshakable trust.
6. Distribution channels for effective Video Marketing
Identify and focus on distribution channels that will give you the highest ROIs. Ideally, there are three free distribution channels:
• Website- You can optimize your website’s content by including mini videos to build trust and boost traffic to your site.
• Blog- Adding videos to your blogs lets the viewers learn quickly about the content you are sharing. This practice will make the audience engage with your brand.
• E-mails- Do you know email click rates go up by 300% when you add a video to your mail? I see no reason why you should not add videos to your email list here.
Meanwhile, you can also opt for paid distribution channels for better lead generation. Google and Facebook ads work best when driving traffic through paid media.
7. Track your video analytics
Tracking your videos is one of the most efficient video marketing strategies to determine whether your video is booming. So, here’s a checklist that will help you in tracking the progress of your video:
-Social sharing and comments
-Click through rate
-Time on page
Post tracking, you can make changes in your next video and ideate it accordingly for better results.
Consequently, by incorporating video marketing into your business strategies, you’ll be able to increase brand awareness, drive website traffic and ultimately boost sales. Remember, it’s all about doing video marketing the right way, targeting the right audience, and distributing it on the right platforms. So go forth, execute the above tactics, and watch your business soar to new heights!