5 Effective Tips For Podcasts For Beginners In 2023

Do you know 80% of listeners listen to every podcast episode they start?
Yes, podcasts are popular and winsome enough to keep you hooked. And why not? It’s the realistic medium for your busy life. You can listen to podcasts without needing to watch the screen while you commute, cook dinner or work out.

So, if you’re a fan of podcasts, why not take the leap and start your own? You get to build a community of listeners who share your interests.

In this blog, we’ll share some quick, easy, and efficient tips for you to start podcasting.

1. Content rules for beginners

First impressions last. You must be loud and clear about your content niche to establish credibility immediately. For instance, it can be Business, Comedy, or Sports. Once you are sorted with the niche, consider a catchy podcast title. Also, keep your title easy to pronounce and make a buzz before posting your first episode.

Pro tip: Talk about it on social media or go for promotion to other podcast shows.

2. Make your podcasts mobile-friendly

According to statistics, 73% of people listen to podcasts on their smartphones. But mobile users are often on the go. So you must keep your podcast to the point and no longer than 15 minutes. It is paramount to be available on mobile-friendly platforms such as Apple Podcasts or Spotify to make it easy for listeners to access your podcast.

3. Plan it out!

Don’t treat podcasts as regular phone conversations with your friend. Create a plan for each episode, including the guest you will invite, an outline of the content, and questions to ask. Your goal should be to build an authentic connection with your audience. And then leave room for spontaneity to make it better. All you need to do is strike a balance between spontaneity and structure to make a persuasive podcast.

4. Talk to people with whom you are genuinely interested in talking

When you are truly interested in your guest, it will show in your conversation and will never feel forced. You’ll be bouncing questions off each other, and the energy will be electric. This can help you dig deeper into the topic and create a value-oriented podcast.
Plus, your listeners can usually tell when someone is being fake or insincere, so it is important to be true to yourself and your interests.

5. Put your audience first

Your voice matters. But if you want higher conversion rates, put your audience first. When you tailor your content to the needs of your audience, they feel like their needs are being heard. It develops a sense of trust, and they are more likely to keep coming back and sharing your content with others. So, prioritize your audience and ultimately build a loyal following.

Starting a podcast can seem daunting for beginners. But, with these tips, you’ll be podcasting like a pro in no time. Consider all the five tips meticulously before posting your first podcast. But the catch over here is to repeat it for every episode and maintain consistency over time.

Antriksh’s Podcast Journey

We, at Antriksh, have recently started doing podcasts and we are beyond thrilled to come up with some interesting topics for discussion. Thus far, we have talked about Advertising during IPL and Slide Guitar in our World Music Day Special! Do check them out.

Advertising During IPL

We at Antriksh help businesses grow and achieve targets. We also help you increase conversion rates through well-optimized content and impactful media assets for your brand. Book a free consultation with our experts to help you attain business objectives and increase sales. Our dedicated team of professionals will ensure to help every type of business. Call us at 7249222661 or fill out the form to get in touch with us.

6 ways to make your small business popular

Larger corporations often get the best of the clients and small business owners frequently have to work twice as hard to get their brand in front of a larger audience. However, this does not mean the small business owners can’t withstand the competition and build their own brand. 

Brand awareness measures how well your target audience recognises and is familiar with your brand. Creating brand awareness is beneficial when marketing and promoting your company and products, especially in the early stages of a business when the scale of operations is small.

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1. Social Media and SEO for Small Business

You must socialise in order to create strong brand awareness. Social media platforms allow you to do so with absolute ease. 

However, simply posting content on social media platforms on a regular basis does not help. It is natural for the user to skip and scroll through this content if it is repetitive and doesn’t evoke much interest.

The trajectory of your brand awareness depends on the uniqueness of your content strategy to engage with your audience. 

Another way to increase the outreach of your business is by making your content SEO-friendly. If you are using blogs as a medium to engage with your audience, SEO comes in handy since blogs are ranked over time by how search engine-friendly they are over the quality of the blog. Checkout the social media handles for VKT, one of the small businesses that we handle.


2. Customer centricity

People place a high value on excellent customer service. If a product or service fails, it is critical to respond quickly and with a customer-focused response aimed at improving the user experience. It is imperative to maintain a friendly, consistent, and clear tone while interacting with the customers.

If a customer consistently shares content or writes positive reviews for your small business, reward them with a free product, a huge discount on some of your best offerings or even a nice note works well. Positive reviews will gradually but steadily flood the internet, increasing your visibility and ratings. 

3. Promotional products and influencer marketing

Chewing gum made William Wrigley Jr. one of the wealthiest men in America in the twentieth century. Wrigley began his career as a soap salesman. He offered store owners free cans of baking powder to stock his products. Wrigley switched to baking powder when it became a hit and included free packs of chewing gum as a promotion.

Later on, chewing gum became a huge hit and Wrigley pivoted to chewing gum as the main product. What was once a promotional product, went on to become a crowd favourite and changed the business for good. Promotional products have the potential to improve your brand awareness. Couple that up with influencer marketing and you have a perfect brand awareness combo. 

One of India’s well known lifestyle brands in recent times, Boat, used influencer marketing to take huge strides in a small amount of time. You too can use it for your small business to improve the outreach and brand awareness. 

4. Build a local network and collaborate with other businesses

By being active in your own city or community, you can quickly spread the word about a business. For example, if a local event is being held, you can sign up for a booth. If possible, consider sponsoring or hosting a local event to increase brand visibility in your community. This is also an excellent way to gain local press coverage, which increases your chances of being discovered online by a local audience.

Collaborating with another business is also a great way to increase your brand awareness. Cross-promotion allows you to reach the audience of your partner, explore new market opportunities, and grow your business.

You can promote your business for free if you form a mutually beneficial partnership with a brand that resonates with your values.


5. Use logo for brand awareness

The logo is, in a way, an identity card for your business. When a fancy car passes by and you are not sure which car it is, you tend to look for its logo. Logo serves as a tool for brand recognition, which is the next step in line after brand awareness. 

An eye-catching but simple logo can work wonders for your business as it helps the customers to develop a sense of familiarity with your product/service. Putting your logo on packaging, t-shirts and freebies accelerates your brand awareness, which eventually builds a strong brand identity

Here’s how you can practically optimize the logo:

-Ensure to use your logo in emails, industry events, and social media as well.

-Integrate your logo into your product packaging


6. Referral program

Users will gladly spread the word about your product or service if they know they’ll receive an incentive for doing so. Payment apps are a great example of how smart referral programmes can help a company grow. The rise of UPI payments was primarily due to the ease of use and the incentives that came along with making payments or referring the service to a new user. 

The referral model is an intelligent method to acquire more customers for your small business and market your service/product at the same time. 

Even if you don’t use all these techniques, a combination of the ones that best fit your strategy can be a good stepping stone to creating brand awareness for your business.

Antriksh has been delivering top-notch services in company branding to businesses, both regional and global. 

Need a free consultation about how our services can add value to your company? Well, we are just a click away.