Special : Music Production 101 for a Growing Digital Agency

With music production, your digital agency will be singing a happy tune!

Music production expertise will position your digital agency as a niche specialist.  And thus, you can stand out in the market for unique offerings. Also, it will attract clients who are specifically seeking music-related services.  

But before getting started with music production, be clear about your goal. Start with just one goal. It could be to rock the digital landscape with music videos or promotions. Or it could be to offer top-notch services such as jingles, dubbing, or sound design. 

Whatever you’ve decided, your digital agency just needs to follow an action plan given below for a smooth journey into music production: 

Tune into the skills for music production

To learn music production, start by mastering an instrument of your choice. Next, invest in honing your team by binge-watching YouTube tutorials or scrolling through blogs. But what really would help is the- Logic Pro User Guide.  It’s beginner-friendly for music production. 

But, if time is a constraint for your team. Structured courses on platforms like Udemy can provide holistic learning. Alternatively, you can look out for music academies that offer physical live lectures. 

Then, to acquire practical experience, you can create 4-5 soundtracks or music videos. Or you can pursue internships or jobs under experienced sound engineers.

Once the team is highly-skilled, your digital agency can function even without owning a recording studio. You can facilitate music production by partnering with local recording studios, engineers, and manufacturers. This allows you to build relationships, gain referrals, and potentially access special rates.

Finally, soundproof your recording rooms and set up your equipment. In case you need assistance with the room design. You can consult with a recording studio designer.

PRO TIP:  Register your business name and obtain a permit to establish yourself as a music production service provider. 

Studio staples for every digital agency 

If you are just starting out, your digital agency doesn’t need to splurge on expensive gear. Gear matters to an extent.  But, it shouldn’t become a limitation for producing decent music. You can study viral tracks by EDM producers from Martin Garrix to Alan Walker.

They started with just a laptop. 

So, assuming you already have the basic systems in your studio, such as a PC,  laptop, or mobile phone as a backup option. Now, it’s time to install premium software for better music production capabilities:



Studio One

But if you want to experiment with free software, here are your options:



For mobile devices, you can go for:


-Garage Band

-FL Studio Mobile

Apart from your system and software, you need a basic monitoring device to process or select a sound. When it comes to music use, studio monitors and headphones come in handy.

PRO TIP: Compile a list of the necessary equipment and purchase it from a music studio equipment retailer.

Music Marketing

When it comes to music marketing, platforms like YouTube and streaming services play a key role. Given that, 65% of the music industry’s revenue comes from streaming. It’s vital to have a strong online presence.

To further expand your reach, organize a talent hunt contest. Invite aspiring musicians to participate, and offer them a banner to showcase their talents. You can also offer a revenue-sharing model where the monetization revenue is divided 50-50. 

Initially, offering the platform for free to content creators will help build a creation loop and attract initial investments. As your music gain traction, your agency can start charging new competitors for participation.

Also, integrate an Electronic Press Kit (EPK) on your website. An EPK is a complete showcase of your brand and music production services. It includes your bio, promo photos, music and videos, social links, and contact details. 

Remember, the proportion of “undiscovered” artists is likely much higher. So, making that leap from unknown to established requires proactive music marketing.

PRO TIP: Collaborate for free with mixing engineers, singers, and producers to build connections and gain experience.

With the above tips, you can start your journey with music production. It is more accessible than it’s ever been. Finally, let’s take a look at the summary points to ponder.

  • Master an instrument and invest in team skills. 
  • Gain experience by creating soundtracks or working with sound engineers.
  • Utilize platforms like YouTube and streaming services for music marketing.
  • Register your business and obtain a permit as a music production service provider. 
  • Collaborate with mixing engineers, singers, and producers for connections and exposure.

Want to sound like the artist you’ve always dreamed of? Professional song production can get you there fast. Prefer collaborating online because it saves you time and allows for flexibility.

Get in touch with us by clicking the link here. At Antriksh, we are determined to make a business grow. Our only concern is, will it be yours?