Overview

Tru Realty aims to delight its audience with insightful content. The brand approached us to create value-focused blog posts to enhance user experience.

What did we do?

01

Briefing

We got the brand playbook packed with industry insights and guidelines. Our content team used it to create a customer persona and develop a content strategy.

02

Strategy

Our goal was to provide data-driven content that delivers real value. So, we glued to 3 interactive blog styles.

03

Styling

  • How-To guides for practical tips
  • Marketing updates for the latest trends
  • Neighborhood profiles for factual insights

Results

  • Cost-effective blogging

  • Boosting SEO with strategic keywords

  • Creating welcoming content that adds value