Overview

To craft engaging videos to introduce the Cysec event series and Cysec Qatar. We aimed to highlight key features, create buzz and get people excited about the upcoming events through promotional videos.

What did we do?

01

Ideation

As per the brand guidelines, we aimed to create two teaser videos-

  • Cysec Series- that covers all 4 events at different venues and time 
  • Cysec Qatar- highlighting the specific event with key insights. 

02

Making

Our team ideated four storyboarding variations with a video script. After discussing with the brand, we created an animation video for the finalized concept.

03

Editing

Then, we combined content, visuals, and sound to create the teaser. And it ends with a clear call to action.

Results

  • Teasers evoked interest among business leaders and other participants

  • Successful in spreading awareness about the upcoming events

  • Paved the way for future sponsorships